Samsung S85F OLED vs Philips OLED770

For an OLED, the Samsung S85F can truly shine – literally. Under favourable conditions, it is capable of generating brightness exceeding 750 nits. This is hugely significant, as most films are created with displays reaching around 1000 nits in mind. In practice, this means that in scenes with moderately large, bright elements, the image can look simply fantastic. However, it's not always so rosy. When there is a huge amount of light on the screen – whether it's an expansive, bright background or a whole frame filled with white – the S85F has to tone it down. In such scenes, brightness can drop by even four times. This limitation is well-known to essentially every OLED in this price segment, so we do not consider it a particular shortcoming. However, something that deserves praise and sets this model apart from the competition is its colour gamut coverage. Thanks to the QD-OLED panel, our colourimeter recorded values exceeding 100% DCI-P3 coverage and as much as 86% for the ultra-wide BT.2020 gamut. Such results are hard to find even in televisions costing several times more.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

Samsung, as befits a manufacturer with ambitions, has equipped the S85F with a mode called Filmmaker. Its task is simple: to ensure that the colours on the newly purchased television are as true to what the director intended as possible. Sounds great… but, as is often the case, a theory that sounds great does not always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as though someone had overdone the saturation a bit. As a result, quite significant colour errors occurred, particularly in 4K content. Moreover, there was a problem with brightness – the S85F could brighten most scenes more than it should, taking away their intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means that we could test what this panel is truly capable of when placed in the right hands.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

Thanks to the vast number of settings in the menu, we managed to bring the S85F to nearly an ideal level. The white balance in SDR content? Literally perfect – deviations do not exceed the value of “1”. So we can confidently say that in materials with not very high dynamics, we have an image close to reference here.

In HDR content, slight issues have arisen, but they are not significant in practice – most errors fall below the threshold of perceptibility, which is the value of “3”. We also managed to tame the S85F when it comes to brightness management – the EOTF curve, even in movies, holds an almost perfect line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply enjoy films and series at the highest level.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

The tonal transition smoothing function in the S85F works really effectively – it can completely eliminate the problem of visible banding in very poor quality materials, such as those from YouTube. Unfortunately, even the lowest level of this option comes with compromises. Noise reduction is aggressive enough that it can smooth out the film grain that many of us consider a key element of the cinematic experience. At the "Standard" level, we did not notice that this function removed anything significant from the image, so we can recommend this setting. On the other hand, the "High" level is a different story – it can smooth out not only noise but also subtle, desirable details such as the texture of objects.

As for image scaling, the S85F performs very well. The material looks sharp, and the only minor imperfection is slightly visible aliasing of contours. And there’s still the persistent issue with Samsung televisions – overscan. This can cause the frame to be slightly cropped in certain scenes, which is worth keeping in mind when watching very old content.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

The S85F is a mind-blowingly fast television – and this is not just an empty phrase for effect. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look exactly as they should – smoothly, sharply, and without the feeling that something is “slipping away” from the frame. The lightning-fast pixel response time, typical of OLEDs, plays its part here. Transitions between frames are virtually instantaneous, and the picture remains clear even during the fastest camera movements. A ball flying across half the pitch? A car racing in a chase scene? Here, everything is clear and free from the characteristic “trail” of LCDs.

This is exactly what we expect from a good OLED – no compromises when it comes to motion fluidity. The S85F gives the impression that regardless of the pace of the action, we can focus on what is happening on the screen, rather than the imperfections of the image.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The S85F has practically everything on board to become the dream screen for gaming. Four full-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – and on top of that, a gem in the form of Game Motion Plus. This motion smoother makes animation in games more enjoyable, while input lag only increases slightly. This is a rare combination, and it’s a big plus for Samsung.

Now comes the moment when we need to complain a little. The lack of Dolby Vision in Samsung televisions has become standard, so there’s no point in hoping (unless something changes in a few years) – but the disappearance of HGiG after the software update is something hard to explain. HGiG (which stands for HDR Gaming Interest Group) is a mode that allows for precise reproduction of brightness in HDR games, in accordance with the creators' intentions. Without it, HDR calibration on a console becomes less precise, so we can end up with an image that is too dark in the shadows or excessively overexposed.

Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG returns, the S85F will become nearly the perfect television for gamers.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.