Samsung S85D vs Hisense U7S / U77SE

Brightness is a key parameter in televisions, and the S85D Samsung model offers levels comparable to other OLEDs from a few years ago. Although it does not impress in this regard, its enormous advantage is the very competitive price. A peak brightness of 600 nits ensures good image quality in HDR conditions, giving users a taste of cinematic experiences in the comfort of their home. However, as with many budget OLED models, the biggest issue is very bright, full-screen scenes – in such moments, like the final scene from the film “The Meg,” the television can lose even half of its brightness, which is noticeable compared to more expensive OLED models. Despite this, the television offers impressive coverage of the DCI-P3 colour palette at 99%, allowing for vibrant and accurate colours to be displayed.

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

The Filmmaker mode on the Samsung S85D does offer quite good factory settings, but it is not free from errors, particularly evident in colour reproduction. The white balance chart for HD and HDR content shows clear issues – both red and blue colours are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish hue that can affect the perception of realistic scenes. The Color Checker test clearly shows that the colour samples deviate from expected values – for HD material, the colours can be overly saturated, with a noticeable shift towards green, which is also evident in the white balance chart. Conversely, for 4K HDR content, the colours appear too dull, lacking depth, making the image less appealing and natural. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

As for brightness, the gamma chart for HD content looks quite good; however, there is a noticeable jump at the end, exceeding a value of 2.4. While this is not a major issue in most scenes, in more demanding sequences it may affect the clarity of bright details. For 4K content, the EOTF curve, responsible for delivering brightness, turns out to be problematic. The initial part of the chart shows a small jump. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to loss of detail in very bright scenes.

Although Samsung S85D offers quite decent factory settings, especially in Filmmaker mode, it is worth considering manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

After calibration, the Filmmaker mode on the Samsung S85D truly impressed. The white balance, regardless of the type of content, has significantly improved, resulting in more natural colours. The Color Checker test shows that colour reproduction errors are now minimal and rarely exceed acceptable values, which indicates accurate colour rendering. The factory colour reproduction left much to be desired, but the situation has now significantly improved – the colours are natural, precise, and look as if they were rendered exactly according to the creators' intentions. This is a huge step forward compared to previous generations, where colours were often distorted or too intense.

The brightness characteristics also benefited from the calibration – it is now more vivid and precise. The gamma, although fairly good previously, has become even more stable, providing a deeper, more natural image. The EOTF curve has been aligned, allowing details in dark areas to be more visible and the contrast more balanced. With all these improvements, the television delivers an image close to reference quality, greatly enhancing the enjoyment of watching films and HDR content.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

Samsung S85D performs excellently in scaling images and smoothing tonal transitions. Like in other Samsung models, the television offers three noise reduction modes: off, standard, and high. Although it effectively improves gradations, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. This grain often adds authenticity and a certain rawness to films, which is lost after smoothing. Removing the grain can make the image look too sterile and smooth, which detracts from the charm of the original film material. When it comes to scaling images, the Samsung S85D handles lower resolution content beautifully – the model in the picture and the branches in the background were displayed correctly, with no major issues with edge aliasing. The only noticeable drawback is the presence of overscan, which can sometimes cut off parts of the image, which may not please everyone.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

As befits an OLED television, Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and fast response time, the television provides very smooth playback of dynamic scenes without visible ghosting. For movie enthusiasts, there is a feature called "Image Clarity Settings," which allows adjusting the fluidity of the image to individual preferences on a 10-point scale. Motion blur reduction enhances the sharpness of rapidly moving objects, while motion smoothing smooths out movement, eliminating the "judder" effect. This way, every user can set the appropriate level of clarity that best suits their taste, from a more cinematic effect to sharper, smoother movements.

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

Samsung S85D OLED is an excellent choice for gamers, thanks to its many modern features that facilitate and enhance gameplay. The television has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about image quality or frame rate limitations. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when it detects a gaming device. This means you don’t have to manually switch settings – the television takes care of ensuring a fast response time, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are additional elements that make gameplay smoother. VRR adjusts the refresh rate to the number of frames generated by the console or computer, eliminating screen tearing and stuttering. This is particularly useful in dynamic games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung has introduced with gamers in mind, and it is worth appreciating. With it, the image in games becomes smoother – 30 frames per second look like 45, and 60 Hz gains in fluidity, creating an effect close to 90 Hz. At the same time, there is no significant increase in input lag, which remains below 25 ms, making this feature stand out among others available on the market. Gamers can enjoy a smoother image without worrying about a decline in responsiveness.

Samsung has also ensured something extra – the television has a built-in Xbox Game Pass app, which means you can play in the cloud without needing to own a console. This is a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is internet access, and you have a huge library of games at your fingertips. This makes Samsung S85D a fantastic choice for both casual gamers and those who are more advanced.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.