Samsung QN990F vs Philips OLED770

The Samsung QN990F belongs to the bright televisions category, and this is immediately evident in tests. In measurements, it achieved around 1300 nits, which in practice allows for enjoying films as their creators intended. Bright scenes have the right intensity, lights shine, and the experience is truly cinematic. In standard test patterns, sequences number 1, 3, and 5 performed best – there, brightness maintained around 800-1000 nits, and the image looked very natural. In more challenging segments, it could drop to around 600 nits, but even so, the level remained sufficient for details to be clearly visible. However, it should be added that in highly contrasting shots, the halo effect returns – the same one we mentioned regarding black levels. Bright elements can leave a halo on dark backgrounds, and this stands out immediately. Since we are dealing with a QLED, the colour palette is expanded, and the colours appear striking. The problem is that with such a flagship model, we expected better numbers. 91% DCI-P3 coverage and about 67% BT.2020 are results that can be considered solid, but not outstanding. This gives a vibrant and appealing image, yet the competition in this and lower price tiers can showcase even more.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

We tested the QN990F in Filmmaker mode, which is the best available right out of the box. Right from the start, we noticed several significant errors. The biggest issue concerned white balance. Due to too little blue, and also improper ratios between red and blue, the image – especially in scenes with a lot of white – appeared too yellow, and at times even orange. On the Color Checker palette, these errors didn't look dramatic as they hovered around a value of 4, but in everyday viewing, especially with strong whites, they were most noticeable. We also observed issues with brightness management – the television struggled to maintain detail in the smallest parts of the image, mainly due to the way it controls the backlighting zones. Fortunately, Samsung offers a lot of room for adjustment when it comes to calibration settings. We know that with the right calibration, much more can be extracted from this screen.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

After completing the calibration, we managed to bring the white balance back to order and eliminate the previous shortcomings in the shades of blue. As a result, the image no longer looked as if it had a slightly yellowish filter applied – the whites are purer, and the overall presentation is much more natural. We also managed, to some extent, to tame the brightness characteristics in HDR content. The television now handles detail retention in blacks significantly better and does not lose them to the same degree as before. However, when we look at the EOTF curve and the way the QN990F reproduces brightness in films, it is evident that it still tends to accentuate details in dark areas more strongly. This is a characteristic feature of Mini-LED technology and, more specifically, the way it is managed by the QN990F, which is practically impossible to completely eliminate. Despite this, after calibration, the image appears much more natural, mainly due to the correct exposure of white light. The final effect is definitely more pleasant to perceive and closer to what we expect from a flagship television.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

The biggest praise for the QN990F should be given for its upscaling. The processor responsible for "lifting" classic television to 8K resolution does quite well. While watching material in 576p signal, we had no illusions that we would suddenly see a miracle in advertising style, where the image magically transforms into crystal-clear 8K. Nevertheless, the end result was surprisingly good; the image looked clean and sharp. It’s just a shame that the television, like most Samsung models, has an overscan issue, slightly cropping the edges of the screen from the left side.

When it comes to image processing, Samsung offers a feature called "noise reduction," which in theory should improve tonal transitions in older materials, where they are usually more visible. Unfortunately, we felt quite disappointed here. The feature performs poorly – it does not handle unwanted stripes and can introduce its own artifacts. On the plus side, the television does not remove film grain when using this feature, but in practice, that is a poor consolation since the noise reduction itself proves to be virtually useless.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

QN990F can comfortably be called one of the fastest televisions in the world. In 4K mode, it is capable of displaying images at a frequency of up to 240 Hz, which until now has been more associated with gaming monitors than with televisions in the living room. However, in everyday viewing, what matters more is how it handles the 8K signal at 120 Hz – and here it performs very well too. Motion remains smooth, and the television manages without a hitch even with the most demanding content. Additionally, there is the motion smoother, i.e. "Picture Clarity". Thanks to it, one can adjust the image to their own preferences – leaving a slightly cinematic judder or switching to maximum fluidity, which works exceptionally well, for example, in sports broadcasts.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

It must be said outright – the QN990F is one of those televisions that practically scream that they were designed with gamers in mind. Samsung has been developing its gaming solutions for years, but here we have a truly comprehensive set. Sure, it lacks Dolby Vision support in games, which is a downside that will always come up in discussions. However, aside from that, the list of features is impressively extensive. To begin with, we have the Game Bar – a handy menu that allows you to quickly check and change gaming-related settings. You can see, for example, the enabled VRR, frame rate, or aspect ratio settings. It’s like a little “dashboard,” making it unnecessary to dig deep into the menu to make adjustments. Speaking of VRR: yes, variable refresh rate is present here and works flawlessly. And there's ALLM, which automatically switches the television to game mode as soon as the console is powered on. These may seem like small details, but together they make using the QN990F simply comfortable and hassle-free.

However, the most impressive aspect is the number of ports. Four wireless HDMI 2.1 ports are already great news, as there is no need to choose whether to connect the console, the amplifier, or perhaps even a PC. There’s ample space for everything here. And if we add another micro HDMI (which we recommend connecting directly to the console), hidden in the casing, we practically have five inputs in full 2.1 standard. Let’s also add support for high refresh rates – 120 Hz at 8K and even 240 Hz at 4K – and we get a television that not only keeps up with the new consoles but also feels ready for consoles that are not yet available.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.