Samsung QN900F vs Hisense U7S / U77SE

QN900F is truly a bright television – it can generate nearly 2000 nits, a figure that remains unattainable for most models available on the market. But the mere ability to achieve such brightness is not everything – it also matters whether the television can make good use of it. And here, it is not always perfect. Our tests on cinematic test patterns showed that in scenes such as those from Life of Pi or The Meg, the QN900F can truly shine – literally and metaphorically. In such moments, its greatest advantage, which is brightness, makes a huge impression. However, in more demanding scenes, challenges arise – similar to when assessing contrast. When smaller, bright elements appear on screen, the television often struggles with the decision: should it highlight them at the expense of black levels, or perhaps maintain deep blacks while toning down brightness. The result is situations where, for example, in the film Sicario 2, brightness dropped to just 200 nits, making details barely visible. Dimming algorithms could definitely be better for a television of this class.

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

Testing the QN900F in Filmmaker mode, the characteristic features of the image were quickly noticeable, even though this mode is designed to reflect the director’s vision. The white balance was not perfect – the television displayed distinct deficiencies in the blue colour. This made the entire scene take on a warmer tone, as if someone had applied a subtle filter in shades of yellow and orange. In films where bright shots dominate – for example, scenes in the snow or in strong daylight – this gave the impression of slight warmth that did not always convey the director's intent. The second noticeable element was the management of brightness. The QN900F could sometimes brighten the image more than necessary. It looked as though the exposure had been slightly 'pulled up', causing the scene to lose its naturalness. Shadows were sometimes too shallow, and the contrast slightly weakened. These are not disqualifying errors, but for a television in this price range, it is evident that Filmmaker mode has not been perfected one hundred percent. This is particularly noticeable when we compare its image with what was seen after the screen calibration.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

After calibration, we managed to eliminate errors in white balance and adjust them to a level that can be considered acceptable. It is not perfect, but it is definitely better than the factory settings. Most colour errors now lie within the deltaE 2–3 range, so in practice, they should not be noticeable during everyday viewing. However, the most significant improvement is evident in how the television manages brightness in SDR content. Shadows and details are no longer flattened, which gives the image depth and naturalness. As for 4K HDR material – colours themselves are no longer an issue, but some imperfections of Mini-LED technology can still be observed. The QN900F tends to dim the smallest bright elements too much, causing them to sometimes disappear from view. However, it should be noted that this is a much better solution than boosting the entire screen, which would spoil the contrast. This is more of a characteristic of this technology than a typical flaw, but it is worth keeping in mind. The effects of calibration are truly very good.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

If we want to eliminate jarring tonal transitions that can be irritating, for example, while watching YouTube, we can use a feature called noise reduction. It works really effectively – it removes issues with colour blending when we set it to Standard level. However, as with most Samsung televisions, this does involve some compromises. Although we did not notice this feature significantly affecting the structure of objects in the image, it unfortunately reacts quite aggressively to film grain. Most people will likely appreciate this effect – the noise is simply removed – but if someone is looking for an image as close as possible to reference settings, we definitely recommend turning this option off.

When it comes to scaling, or dealing with very low-quality content, the QN900F performs really well. On the test card with the model, the image appeared clear, with only slight aliasing that shouldn't bother most viewers. However, it is worth mentioning one issue – the television sometimes has problems with so-called overscan, which can cause older content to be slightly cropped. This might manifest, for example, in subtitles disappearing from the bottom of the screen.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

There really is nothing to complain about here – the QN900F looks very good in terms of motion. With a 165 Hz panel in 4K, it can confidently be said that this television is suitable for both watching sports and gaming. The motion enhancer plays a key role here. It works brilliantly – not only during sports broadcasts, where it can eliminate blurring and image shaking, but also in games, where the animation becomes clearer and smoother. And of course, if someone likes to experiment with films – they also have that option. At lower settings, a slight graininess and cinematic character can be seen, while at higher settings, it takes on a soap opera effect. In other words, everyone can adjust the picture to their preferences, and the television has the power to handle it.

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

It really is nice here. The QN900F offers a full set of features that we would expect from a top-end gaming television – we have VRR, ALLM, Game Bar, and also cloud gaming applications. However, the biggest standout is the proprietary motion smoother, which also works in games and – importantly – does not introduce noticeable lag. This is something we won't find with its other competitors. Unfortunately, there is also something concerning. This year, Samsung has evidently messed something up with its televisions. During the testing of the QN900F before its update, it had the HGIG feature, which allowed for perfect adjustment of HDR settings for the console. However, according to our procedures, we always update the equipment to the latest version – in order to give the manufacturer a chance to fix any shortcomings. And here… it turned out the opposite.After the update, the HGIG feature disappeared from the menu, making the correct configuration of the console for HDR practically impossible. It was supposed to be complete – 165Hz, four HDMI 2.1 ports, a full gaming package… but unfortunately, it turned out to be a small blunder. What a shame.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.