The Samsung S99H is probably the best OLED TV we've tested so far, and certainly Samsung's best OLED in many years. In terms of picture quality it's genuinely hard to find a weak point. Blacks are perfect, as befits an organic panel, and the HDR effect impresses with its brightness and colour saturation. The use of a QD-OLED panel delivers an image that in many scenes looks almost reference-grade. Virtually every parameter related to display quality performs excellently here. It's also hard to deny that the S99H is simply a device that's a pleasure to use every day. Tizen runs quickly, has access to all the major apps and is covered by seven years of update support. On top of that there are brilliant features for gamers, which translated into one of the highest scores in this category on our site. The S99H will therefore perform well in practically any conditions, whether we're watching films in the evening, following regular TV in a bright living room, or spending several hours playing on a console.
So is it the perfect TV? Not entirely. The design is, of course, the most controversial aspect. The unique look with its wide bezel means this TV is something you'll either love straight away or completely dislike, and that's purely a matter of personal taste. We can, however, judge the equipment, and in that respect Samsung has left something to be desired. In a model designed primarily for wall mounting there is no dedicated mounting bracket, nor a One Connect module. Granted, Samsung allows you to buy its wireless version, the Wireless One Connect, but for a product at this price point both items should, in our opinion, be included.
However, these are not flaws that should rule this model out. The Samsung S99H's main defence is its picture, and it is simply phenomenal. If we like its appearance and are looking for the best possible TV, it's hard to point to a better choice today. At the moment the Samsung S99H is the strongest contender for the title of best TV of 2026.
The idea behind The One has hardly changed over the years and with the Philips PQS9001 this is both a strength and its biggest drawback. You still get a versatile mid-range television whose main distinguishing feature is Ambilight. The light that follows the picture can change the atmosphere of an evening viewing and for many people will be the main reason to buy it. It's easy to see why: once you like that effect, you often don't want to go back to watching without it. The picture quality itself is good, but a very similar level has been seen in this series in previous years. The VA panel delivers decent blacks, colours are nicely saturated and the brightness is sufficient for comfortable viewing in a typical living room. It's a pity, though, that Philips didn't take another step and at least implement some form of local dimming. In a dark room you can see a navy-black rather than true black, and HDR, though noticeable, is less impressive as a result. After so many years of The One on the market we'd expect more.
There is a clear step forward in Titan OS. Compared with last year, and especially the version from two years ago, the system has become much more pleasant to use. A few apps have been added, many small functions improved and the annoying bugs we complained about before have been fixed. Overall it runs respectably, although we're again bothered by a remote that has to be pointed at the television. Philips stubbornly sticks with infrared for basic control, even though voice control uses radio connectivity. That makes it harder to understand why radio wasn't also used for menu navigation. The One also has a lot to offer gamers. Four HDMI 2.1 ports and extensive features are one thing, but what impressed us most was the panel's response time. Our unit showed virtually no smearing, even on dark backgrounds, which is rare for LCD TVs with a VA panel. That deserves considerable praise. The ability to play in 4K at 144 Hz or in Full HD at 240 Hz further encourages connecting a PC. Unfortunately there's an unfinished element here too: Dolby Vision when gaming on Xbox incurs very high input lag.
The PQS9000 therefore leaves mixed impressions. It can surprise with excellent motion handling and shows that Philips has worked on the system, but the image quality lacks a similar step forward. This is a television we can recommend primarily to Ambilight fans. If that lighting is what convinces you to choose Philips, buying The One makes a lot of sense. It's worth checking, though, whether you can't find a Mini LED model with good local dimming at a similar price, which would offer deeper blacks and more striking HDR. Then you need to decide what matters more to you: the ambience created by Ambilight or better image quality itself.