Samsung Neo QLED QN95D vs Hisense U7Q

Samsung QN95D handles HDR exceptionally well, achieving a peak brightness of around 2000 nits. In the tested movie scenes, where the screen is fully lit, the television provides intense and realistic representation of HDR content, significantly enhancing the visual experience. Nevertheless, similar to contrast, the dimming algorithm may sometimes show limitations. Despite the considerable number of Mini LED zones, the television does not surprise the user with incredible brightness. For instance, in scenes from the film "Life of Pi," where a bright moon appears against a dark background, and in excerpts from "Sicario 2," where a strong light effect occurs on a dark background, the television displays very poor results. At such moments, the television attempts to reduce the halo effect by darkening the image to a level reminiscent of SDR quality. As a result, blacks appear deep and uniform, but this comes at the cost of losing some detail in bright areas. It is a compromise aimed at maintaining the best possible quality of black, although it simultaneously causes the image to lose a bit of its dynamism. Despite certain flaws in the operation of the local dimming algorithm, this television deserves praise for its wide coverage of the DCI-P3 colour gamut. This is made possible by the use of a quantum dot coating, also known as QLED technology, which allows for vibrant and rich colours.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

In the category of factory colour reproduction, the television Samsung QN95D was tested in Filmmaker mode, which offers the best settings from the manufacturer. Nevertheless, it is not entirely free from flaws. In the case of HD content, there is a noticeable colour deviation, particularly in white balance, where the red colour clearly dominates the graph. The situation improves with 4K HDR content; however, there are still significant drops in blue colour reproduction. These effects can be observed in a scene from the film "Star Wars," where the protagonist is depicted in overly warm tones.

As for contrast, we can observe an initial large jump on the gamma graph, indicating that the television effectively highlights the brighter parts of the image. However, at the end of the graph, we notice a distinct drop, which may mean that in darker tones, details can be lost. Such a shape of the gamma curve can affect the way users perceive dark scenes, where some details may become too blurred or too dark, causing the image to lose clarity. It is also worth noting the curve responsible for brightness (EOTF), which is quite correct, except for the initial drop.

Although Samsung QN95D boasts impressive parameters and advanced technologies to deserve the title of one of the best televisions on the market, it requires certain adjustments in colour reproduction and contrast to fully utilise its potential.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

After calibration, the picture on the Samsung QN95D television achieves truly impressive results. The white balance is perfectly aligned, and error readings rarely exceed 2, which means that colours are displayed very accurately. Most samples from the Color Checker test fall within an acceptable error range, confirming that the television reproduces hues excellently. The contrast has also improved significantly, and the gamma curve is more stable, resulting in better visibility of details in both dark and bright scenes. However, it is worth noting the EOTF (Electro-Optical Transfer Function) curve, which shows some discrepancies in film tests. Although the television performs well in most scenes, details in the blacks can still be lost in more extreme cases – this is due to an aggressive dimming algorithm.

Nevertheless, these minor imperfections do not detract from the overall picture quality. After calibration, the Samsung QN95D impresses with its visual quality, offering an exceptional experience that will certainly satisfy anyone looking for a top-tier television.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

The Samsung QN95D television handles tonal transitions even in lower quality materials, thanks to the noise reduction feature employed, which functions like a gentle gradation. This feature is extremely effective, smoothing out the image and eliminating unwanted noise while significantly improving the quality of the displayed material. However, as is often the case, too much effectiveness can lead to unintended side effects. In some materials, this feature may also blur elements that should remain sharp, such as film grain.

Despite this, the television performs well in the context of image scaling, eliminating larger jagged edges. In a scene where branches are visible, they are not excessively artificially sharpened, allowing for a natural appearance, and the model does not have an artificial outline. Overall, this means that even in more challenging conditions, the film material presents itself satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (such as regular terrestrial television) is the fact that we have a slightly cropped image – this is caused by the so-called overscan, which cannot be turned off.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The panel in Samsung QN95 performs very well in terms of motion blur and smoothness of movement. With a refresh rate of 120 Hz and features for reducing blur and judder, the picture settings can be customised to personal preferences, whether for watching films or for dynamic sports broadcasts. The user has the option to adjust the smoothness of the image on a 10-point scale – from a more frame-like appearance reminiscent of traditional film to a smooth, almost theatrical effect, which works particularly well for sports transmissions.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

Samsung QN95D offers quite a few features that gamers will appreciate. First and foremost, the television supports variable refresh rate (VRR), which allows for smoother gameplay, eliminating issues with tearing, especially during dynamic scenes. We also find the auto low latency mode (ALLM) feature, which automatically switches the television to low latency mode when it detects a connected console or computer, ensuring more responsive controls.

Furthermore, the QN95D Samsung has a game mode that reduces input lag to a very low level, which is crucial in games where reflexes play an important role. With a high refresh rate of 120 Hz, the picture is exceptionally smooth, significantly enhancing the experience of fast-paced action games and sports productions. The television also supports G-Sync and FreeSync technologies, which further enhance gameplay smoothness and improve user comfort. An interesting addition is the 'Game Bar' – a special menu that provides quick access to all game-related settings, allowing easy adjustments of picture and parameters to suit user preferences without the need to interrupt gameplay.

Although the Samsung QN95D does not support Dolby Vision – which is quite obvious for Samsung televisions – it does offer the HGiG feature, which ensures appropriate picture quality in HDR games, in line with the creators' vision.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.