Samsung Neo QLED QN70F / QN74F / QN77F vs PHILIPS PUS9010 (IPS)

The QN70F is a television that can pleasantly surprise when it comes to brightness. In ideal testing conditions, it reaches up to 800 nits, which – for this price range – is a really solid figure. Of course, this result comes from measurement charts, so we decided to check how it performs in practice, with real films. Here, the television somewhat tempers its capabilities. In most tested scenes – for example, in "The Meg" – the actual HDR brightness hovered around 500 nits. This is still a decent result, allowing for enjoyment of HDR effects, although it is far from perfect. On the other hand, we have a QLED screen with a layer of quantum dots, which means very good colour reproduction capabilities. The colours are vibrant and saturated. The QN70F covers about 94% of the DCI-P3 colour space, and in the wider BT.2020 palette, it exceeds 75%, so in this respect, there is nothing to be ashamed of.

In the Philips PUS9010 version with an IPS panel, the HDR brightness unfortunately performs worse than in the previously tested 55-inch model with a VA panel. The difference reaches about 100 nits, which is quite noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness is around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly muted. Bright elements do not have the same impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers around 91%, which is about 5% more than the variant with a VA panel. This translates to somewhat better colour saturation in HDR content, despite the lower brightness. Colours can appear more vibrant and cohesive, especially in colourful scenes.

We tested the QN70F in its best default picture mode, which is Filmmaker Mode. I must admit that in this particular test unit, the factory settings performed quite well. The image was calm, natural, and despite minor deviations – pleasant to watch. The biggest flaw was a slight dominance of red in the white balance, which caused a slight pinkish hue across the entire scene. However, this was not a glaring defect – rather subtle and only noticeable when directly compared to a properly calibrated screen. A somewhat larger issue arose in the brightness characteristic. The television tends to underestimate the brightness of parts of the image that should be displayed more brightly. As a result, some details can appear slightly muted – not so much lost completely, but not resonating as clearly as they should. Nonetheless, as far as televisions in this category and in these settings are concerned – we consider the result a good starting point for further calibration.

We assessed the colour reproduction, as always, on the factory settings, focusing on the movie mode, which for Philips usually provides the best starting point. This is also a good moment to demonstrate how much the same TV model can vary depending on the type of panel used. Looking at the white balance, the overall tendency remains similar to the variant with the VA panel. Excessive red in the whites is still noticeable, but in the tested unit with an IPS panel, there are also deficits in the blue channel. As a result, the image has a slightly different colour character, which can be clearly seen in the comparative materials. This is a very good example illustrating why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially with SDR content. Colour tests show correct saturation and consistency, with no glaring errors that could interfere with everyday viewing. In HDR materials, slight deficits in reds can already be noticed, but these are not flaws that spoil the overall perception of the image. The biggest limitations do not come directly from the colours, but rather from the white and black levels. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, and the poor black levels further affect the perceived contrast. This makes the overall picture look brighter, but at the same time it loses depth, especially during evening viewing.

After calibration, the QN70F shows that it can offer a truly high level of colour reproduction. The white balance was nearly perfectly aligned, and the values in the Color Checker test dropped below level 3 – meaning below the threshold at which the average eye can perceive differences. The image looks natural, and the colours are faithfully rendered, without excessive saturation or the coolness known from factory settings. It must be admitted that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after proper adjustment, can come close to significantly more expensive models in terms of colour accuracy. The only thing that can still be nitpicked is the brightness characteristic. There is still a tendency to lighten the smallest areas of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final effect definitely deserves recognition.

After calibration, the picture was brought to a truly sensible level. The overall look is coherent and natural, and when it comes to colour reproduction, it is difficult to unequivocally state whether we are dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. It is worth noting the larger colour gamut coverage in this variant, which can subtly enhance the perception of colourful scenes, particularly in HDR content. However, this advantage is largely balanced out by the boosted black levels resulting from the use of an IPS panel. The limited black depth affects the perceived contrast, especially when watching in a dark room. Consequently, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with the VA panel. Better colours are unable to fully compensate for the weaker black levels.

Samsung QN70F offers a distortion reduction feature that enhances the smoothness of tonal transitions. In "Standard" mode, it works quite well – it smooths out problematic transitions without significantly interfering with the structure of the image. Film grain is somewhat reduced, but details such as texture and skin structure remain visible. The "High" mode is much more aggressive. The smoothing is stronger, but it comes at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or completely turning this function off. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to scaling low-quality content, the QN70F performs very well. Tests with lower resolution images were really very good. Despite slight edge ringing, everything looks clean and clear, even if the original content was very poor. It’s just a pity that the television has an issue with overscan, which cannot be completely turned off. As a result, images with very low resolution may be slightly cropped, which is mainly noticeable on subtitles or interfaces.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, designed to improve the quality of inferior materials. One of the components of this system is the distortion reduction function, which is responsible for smoothing tonal transitions. It works effectively and indeed reduces the visible colour gradation. Unfortunately, it does so quite aggressively. In practice, it can dim details such as the texture of materials or film grain. This is a notable compromise, so we would not recommend it for movie screenings. However, it performs significantly better with more casual content like YouTube or regular television. The P5 processor also manages quite well with lower resolution materials. The image is soft, at times even too soft, but this can easily be corrected with the sharpness slider, adjusting the effect to personal preference. A positive aspect is also the lack of edge trimming in SD materials, which is still not standard in this class of televisions.

The QN70F is a television with a refresh rate of 144 Hz, which in itself places it among the top when it comes to image fluidity. Whether we are watching dynamic sports broadcasts or playing on a console – the picture looks very good. There is no sense of stuttering, choppiness, or the typical "tearing" associated with weaker models during fast motion. Samsung also allows you to adjust the fluidity to your own preferences. In the picture clarity settings, we find options such as blur reduction and judder reduction – each of which we can adjust independently. This is especially useful when watching content with a lower frame rate and wanting to give it a smoother, more theatrical character – or conversely, to maintain the natural cinematic "feel" of 24 frames.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips gives us a proven set of settings known from higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the image to your own taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit somewhat “theatrical” effect. On the other hand, “Motion Blur Reduction” is a function designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

Samsung QN70F is truly a solid choice for gamers. Here we have as many as four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at a refresh rate of 144 Hz. Additionally, we have all the essential features we expect today: automatic game mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar that provides information on mode, resolution, and frame rate. Also noteworthy is the Game Motion Plus feature, which allows for the addition of artificial frames to games running at 60 fps or lower. It works surprisingly well and improves the smoothness of gameplay in many titles – especially those where consoles struggle to maintain a stable frame rate – without significant lag.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

Unfortunately, there are also some drawbacks. The lack of support for Dolby Vision mode is not surprising – that is a standard at Samsung. But the absence of the HGiG feature is much more disappointing. What's worse, it was removed by a software update, which may come as a shock to users who previously relied on it. Without HGiG, it is impossible to manually set the maximum HDR brightness from the console, resulting in some games appearing slightly washed out – especially if the television misinterprets the tonal range. Why did Samsung, a brand that has set the standards for gaming features for years, choose to take such a step? It's hard to say. At the time of writing this review, the tested television was running on software version 1110 – and to be honest, if you care about full support for gamers, it’s better to temporarily refrain from updates.

The Philips PUS9010 is a truly solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature – it allows HDR in games to be set exactly as the developers envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). Whether you connect a PS5, Xbox, or a powerful PC, everything functions stably and simply as it should. Gamers will also appreciate the Game Bar. This quick, clear menu immediately shows whether the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is complemented by Ambilight. Evening sessions with this backlighting take the atmosphere to a whole new level – the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gadgets”, it’s hard to deny that it’s impressive.