PHILPS PUS9060 vs Hisense U7Q

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience for films from streaming platforms. Of course – it could always be better, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour palette offered by the PUS9060. Although the manufacturer boasts about using a QLED filter here (in reality, it’s PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 palette is certainly not a level to be proud of in 2025 – particularly in a television advertised as QLED.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

We tested the PUS9060 in the best factory mode available – of course, we are referring to the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was distinctly yellowish and shifted towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat “tanned” appearance. This led to significant colour errors, which in the worst cases exceeded a delta E value of 6 – thus they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight increase in brightness – the gamma curve and EOTF suggested that the television slightly brightened the image, which was also evident in the comparative photo below.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

Thanks to calibration in film mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the perception of the entire scene. The image has become much more visually pleasing, although it is still far from reference settings. It may now appear slightly bluish, but it is still a definite improvement compared to the factory settings.

Unfortunately, we were not able to significantly improve the brightness characteristics, but this is already a matter of the television's design - the absence of local dimming limits the ability to precisely manage brightness. The PUS9060 simply cannot dynamically adjust luminance as more advanced models do. Nevertheless, after calibration, the overall experience is much more enjoyable, especially with film material.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

In the PUS9060, we find yet another version of the image processor called by Philips the P5 Perfect Picture, which is designed to improve the image – especially the imperfect one. The television features a distortion reduction function, which serves to smooth tonal transitions, i.e., those "colour joins" we mentioned earlier. This function does this very effectively – there is no noticeable harsh gradation of colours, but unfortunately, it works so aggressively that it sometimes dulls desired elements, such as the textures of materials or film grain. So one can consider this a certain compromise. We would rather not recommend using this function for films, but for more casual content – e.g., YouTube or standard television – it is perfectly fine.

The P5 processor also aims to improve the quality of lower-resolution images and does so quite effectively. The test image with the model is very soft – sometimes overly so – but this can be easily adjusted with the sharpness slider to match personal preferences. It is also pleasing that the television does not cut off edges in SD materials – which unfortunately still occurs in some TV models.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

PHILIPS PUS9060 is equipped with a 4K panel with a refresh rate of 144 Hz, so we can confidently say that it is suitable for both watching sports and playing games. And indeed, it is. But what about films that are most often recorded at 24 frames? As with most of the televisions we tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the image to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight "jump" in frame rate (lower settings). Additionally, there is a function called "Motion Blur Reduction," which limits blurring – and this is a very useful feature, especially when watching sports.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. There's VRR, there's ALLM, and on top of that, there's the implementation of HGiG, which helps to set HDR in games the way the developers intended. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're gaming on Xbox, PS5, or PC, everything works as it should. It also features a simple Game Bar, which is a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low-latency mode.

And of course – Ambilight TV. Let’s be honest – without LED lights at the back, it’s not really a proper gaming setup. 😉 The multicoloured backlighting can really enhance the atmosphere, especially in the evening. It may not be to everyone's taste, but younger gamers will be thrilled – because it just looks impressive.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.