PHILIPS PUS9010 (IPS) vs SONY BRAVIA 3 II (XR35M2)

In the Philips PUS9010 version with an IPS panel, the HDR brightness unfortunately performs worse than in the previously tested 55-inch model with a VA panel. The difference reaches about 100 nits, which is quite noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness is around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly muted. Bright elements do not have the same impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers around 91%, which is about 5% more than the variant with a VA panel. This translates to somewhat better colour saturation in HDR content, despite the lower brightness. Colours can appear more vibrant and cohesive, especially in colourful scenes.

Bravia 3 II is certainly not a TV that tries to impress with brightness. In our measurements it reached about 450 nits, so it falls well short of the brightest models on the market. That does not mean HDR is just a paper feature. Compared with ordinary SDR material, the brightest elements of the image can already come through noticeably, and reflections, highlights and stronger exposures have a bit more energy and stand out better from the rest of the scene. This is most obvious in simpler shots where the screen displays many bright elements. Then the Bravia 3 II can give a hint of a higher dynamic-range picture. The problem only begins with more demanding content, where much greater brightness headroom is required. There the TV quickly shows its limitations and instead of powerful, striking HDR we get only a competently rendered picture.

Colours

Bravia 3 II uses a QLED-type panel, although technically it does not use a classic quantum dot layer. Instead Sony has used a solution based on PFS phosphor, which performs a very similar role: it allows more saturated reds and greens and thus enables a much wider colour gamut. In measurements DCI-P3 coverage was around 94%, and the very wide BT.2020 around 74.4%. These are good results for this class of hardware, which mean the Bravia 3 II has no problem reproducing sufficiently saturated colours in HDR content. Colours do not look washed out, and more intense hues can look genuinely attractive.

We assessed the colour reproduction, as always, on the factory settings, focusing on the movie mode, which for Philips usually provides the best starting point. This is also a good moment to demonstrate how much the same TV model can vary depending on the type of panel used. Looking at the white balance, the overall tendency remains similar to the variant with the VA panel. Excessive red in the whites is still noticeable, but in the tested unit with an IPS panel, there are also deficits in the blue channel. As a result, the image has a slightly different colour character, which can be clearly seen in the comparative materials. This is a very good example illustrating why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially with SDR content. Colour tests show correct saturation and consistency, with no glaring errors that could interfere with everyday viewing. In HDR materials, slight deficits in reds can already be noticed, but these are not flaws that spoil the overall perception of the image. The biggest limitations do not come directly from the colours, but rather from the white and black levels. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, and the poor black levels further affect the perceived contrast. This makes the overall picture look brighter, but at the same time it loses depth, especially during evening viewing.

In Professional mode the Bravia 3 II already delivers a fairly good level of colour reproduction straight out of the box. In SDR the most noticeable issue is a slightly low gamma, which makes the midtones a little brighter. White balance isn't perfect either; as brightness increases the blue and red components become slightly lacking, so whites can at times take on a marginally warmer, faintly greenish tint. These are not faults that immediately catch the eye when watching a film. Average error values hover around 3, so the factory setting can be regarded as quite good. The situation is similar in HDR. Here too there is a slight lack of the blue component, so the image is marginally warmer than the reference, but the difference is not large enough to significantly interfere with normal viewing.

After calibration, the picture was brought to a truly sensible level. The overall look is coherent and natural, and when it comes to colour reproduction, it is difficult to unequivocally state whether we are dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. It is worth noting the larger colour gamut coverage in this variant, which can subtly enhance the perception of colourful scenes, particularly in HDR content. However, this advantage is largely balanced out by the boosted black levels resulting from the use of an IPS panel. The limited black depth affects the perceived contrast, especially when watching in a dark room. Consequently, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with the VA panel. Better colours are unable to fully compensate for the weaker black levels.

After calibration, there is particularly a lot to be gained from SDR content. The white balance was set almost perfectly, the gamma practically matches the reference value, and the average colour errors fell from around 3 to about 1. That is already a level at which differences from the reference image are, in practice, very difficult to detect. The Bravia 3 II therefore shows that, despite its position in Sony’s lineup, it has quite a lot of potential for precise picture calibration. Improvements are also visible in HDR, although here it is no longer possible to avoid all the limitations of the TV itself. After evening out the colours, it is easier to notice that the EOTF curve in film content runs slightly below the reference value in places, so the Bravia 3 II gently darkens part of the image. This is not an ideal solution from a reference point of view, but in this particular TV it also has its benefits. With no local dimming and average black levels, this behaviour slightly reduces the visibility of the backlight in darker scenes and helps maintain a stronger impression of contrast. So you could say Sony partly masks the limitations of the panel this way, instead of trying at all costs to stick to the reference luminance.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, designed to improve the quality of inferior materials. One of the components of this system is the distortion reduction function, which is responsible for smoothing tonal transitions. It works effectively and indeed reduces the visible colour gradation. Unfortunately, it does so quite aggressively. In practice, it can dim details such as the texture of materials or film grain. This is a notable compromise, so we would not recommend it for movie screenings. However, it performs significantly better with more casual content like YouTube or regular television. The P5 processor also manages quite well with lower resolution materials. The image is soft, at times even too soft, but this can easily be corrected with the sharpness slider, adjusting the effect to personal preference. A positive aspect is also the lack of edge trimming in SD materials, which is still not standard in this class of televisions.

The Bravia 3 II is Sony's first TV to use the new MediaTek Pentonic 800 chipset, and there are a few changes in image processing. Starting with the basics. The upscaling itself is adequate. The TV can sensibly pull up lower-resolution material and does not have a strong tendency to over-emphasise jagged edges or other source imperfections. With regular broadcast TV or weaker streaming material the picture therefore remains quite pleasing. We have more reservations about the digital image processing. In this model Sony has replaced the well-known "Smooth Gradation" function with a new setting called "Digital Noise Reduction". Its role is essentially very similar: it is supposed to smooth unpleasant tonal transitions and artefacts resulting from heavy signal compression. Unfortunately, this function performs noticeably worse than before. At the "High" setting (the only one that had any visible effect) the TV can smooth away too many elements of the image at once, causing film grain to disappear and the texture of objects or even skin to start looking unnatural. Worse still, the effect is not particularly stable. When a scene contains more motion, the function's effect clearly weakens and at times it looks as if the TV stops intervening in the picture altogether. For everyday viewing we therefore would not recommend using it at a high level. It can help on a static shot, but the price is often an excessive loss of detail.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips gives us a proven set of settings known from higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the image to your own taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit somewhat “theatrical” effect. On the other hand, “Motion Blur Reduction” is a function designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

Motion handling is definitely one of the Bravia 3 II's strongest points. The TV uses a 120Hz VA panel, a solution that, by nature, despite the high refresh rate, does not always cope well with motion blur. Here, however, Sony has managed to keep that problem very well under control. Fast-moving objects remain crisp, and the characteristic trails and blurring are reduced to a very low level, if not to zero. It is one of the least motion-blur-prone LCD TVs we have tested. Interestingly, in this respect the Bravia 3 II can even outperform the much more expensive True RGB flagship series, the Bravia 9 II.

The Philips PUS9010 is a truly solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature – it allows HDR in games to be set exactly as the developers envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). Whether you connect a PS5, Xbox, or a powerful PC, everything functions stably and simply as it should. Gamers will also appreciate the Game Bar. This quick, clear menu immediately shows whether the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is complemented by Ambilight. Evening sessions with this backlighting take the atmosphere to a whole new level – the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gadgets”, it’s hard to deny that it’s impressive.

Sony Bravia 3 II is a very good TV for gamers, although not everything has been implemented exactly as we would like. The biggest change concerns the connectors. For the first time in a Sony TV we get as many as four full HDMI 2.1 ports with 48 Gb/s bandwidth, thanks to the new MediaTek Pentonic 800 chipset. That removes one of the issues that has plagued this manufacturer’s TVs for years. We can connect several devices at once and on each input use the device’s full capabilities, for example VRR or ALLM. There is also a simple Game Bar that lets you view key signal parameters and change a few useful settings, such as black level, when you want to improve visibility in darker parts of a game. However, there are two limitations worth knowing. The first is the lack of support for 1440p at 120 Hz. That will not be a problem for everyone, but people using that resolution on a console or PC, for example to get higher frame rates in certain games, will have to choose 1080p. We have more reservations about HGiG support. Sony does not allow you to disable the TV’s tone mapping on the Bravia 3 II, so the screen is always processing HDR content even when you would prefer to leave that task to the console. This is most obvious during HDR setup — the checkerboard pattern does not disappear at the point that corresponds to the TV’s actual capabilities. That does not mean HDR in games will look bad. You just need to approach the setup a little differently and, instead of relying on the pattern, manually set the peak brightness to around 450 nits. The issue can be worked around, but you should know about it before you start setting up the console.