PHILIPS PUS9010 (IPS) vs Samsung M80H

In the Philips PUS9010 version with an IPS panel, the HDR brightness unfortunately performs worse than in the previously tested 55-inch model with a VA panel. The difference reaches about 100 nits, which is quite noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness is around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly muted. Bright elements do not have the same impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers around 91%, which is about 5% more than the variant with a VA panel. This translates to somewhat better colour saturation in HDR content, despite the lower brightness. Colours can appear more vibrant and cohesive, especially in colourful scenes.

The M80H is not among the brightest TVs. Its peak brightness is around 350 nits and we saw similar results in most of our test scenes. That is not enough to achieve truly striking HDR; bright highlights lack the necessary punch and the overall image is a bit too dark. In practice HDR on the M80H resembles a well-presented SDR image more than noticeably more dynamic material with a wide brightness range. The image can still look acceptable, but it is hard to speak of strong specular highlights, clearly glowing light sources or an effect that immediately distinguishes HDR from ordinary content.

Colours

One of the M80H's stronger points is its colours. The TV uses a filter based on PFS backlighting, which allows it to display a much wider colour gamut than a standard LCD screen without filters. Our measurements confirm this – the M80H covers around 96% of the DCI-P3 gamut and 72% of BT.2020. Those are really good figures, which allow colours to be deeply saturated. Samsung's approach here is interesting. The M80H is not part of the QLED family, even though in terms of colour it is practically indistinguishable from models carrying that badge. From an image-quality point of view it doesn't really matter though — the colours are simply good.

We assessed the colour reproduction, as always, on the factory settings, focusing on the movie mode, which for Philips usually provides the best starting point. This is also a good moment to demonstrate how much the same TV model can vary depending on the type of panel used. Looking at the white balance, the overall tendency remains similar to the variant with the VA panel. Excessive red in the whites is still noticeable, but in the tested unit with an IPS panel, there are also deficits in the blue channel. As a result, the image has a slightly different colour character, which can be clearly seen in the comparative materials. This is a very good example illustrating why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially with SDR content. Colour tests show correct saturation and consistency, with no glaring errors that could interfere with everyday viewing. In HDR materials, slight deficits in reds can already be noticed, but these are not flaws that spoil the overall perception of the image. The biggest limitations do not come directly from the colours, but rather from the white and black levels. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, and the poor black levels further affect the perceived contrast. This makes the overall picture look brighter, but at the same time it loses depth, especially during evening viewing.

Filmmaker Mode is set fairly well out of the box, although it falls short of perfection. In SDR material the most noticeable issue is an excess of red in the white balance, which makes the image appear a little warmer than it should. HDR content has a similar character. As for the brightness response, in SDR the gamma stays close to the target value for most of the range. Small deviations are mainly visible in darker areas, which in places are a bit too crushed. In HDR the darkest details are slightly lifted, while from around 65% brightness the image begins to be slightly darkened. This is largely due to the way the TV controls its brightness. Overall, Filmmaker Mode looks pretty good straight out of the box, but the picture can still be improved.

After calibration, the picture was brought to a truly sensible level. The overall look is coherent and natural, and when it comes to colour reproduction, it is difficult to unequivocally state whether we are dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. It is worth noting the larger colour gamut coverage in this variant, which can subtly enhance the perception of colourful scenes, particularly in HDR content. However, this advantage is largely balanced out by the boosted black levels resulting from the use of an IPS panel. The limited black depth affects the perceived contrast, especially when watching in a dark room. Consequently, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with the VA panel. Better colours are unable to fully compensate for the weaker black levels.

After calibration, the M80H fares very well, especially with the most ordinary SDR content. Regular broadcast TV, YouTube and films watched without HDR can look very good on it. After correcting the white balance the errors are small, although sometimes we can still see that the TV tends to overdo the most saturated reds. In HDR it is also possible to improve the picture and correct its main faults, but it is not at the level of pricier models. Samsung quite heavily restricts colour adjustment in HDR, so in many areas we have to accept what the TV offers out of the box. Calibration lets us improve some parameters, but we are no longer able to change the overall character of the M80H's image.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, designed to improve the quality of inferior materials. One of the components of this system is the distortion reduction function, which is responsible for smoothing tonal transitions. It works effectively and indeed reduces the visible colour gradation. Unfortunately, it does so quite aggressively. In practice, it can dim details such as the texture of materials or film grain. This is a notable compromise, so we would not recommend it for movie screenings. However, it performs significantly better with more casual content like YouTube or regular television. The P5 processor also manages quite well with lower resolution materials. The image is soft, at times even too soft, but this can easily be corrected with the sharpness slider, adjusting the effect to personal preference. A positive aspect is also the lack of edge trimming in SD materials, which is still not standard in this class of televisions.

Although the M80H is positioned fairly low in Samsung's range, the manufacturer equipped it with one of its stronger processors, the NQ4 AI Gen2. The same chip can be found, for example, in Neo QLED TVs and the lower-tier S85H OLED. That is good news, because when it comes to improving weaker sources the processor performs really well. Upscaling is the strongest point. Low-resolution content is displayed correctly and edges do not look overly jagged. Of course the TV will not create details that are not present in the source, but regular broadcast TV and older recordings look decent on it. One drawback is the overscan effect, that is edge cropping, which cannot be completely turned off. The tonal transition smoothing function, the so-called noise reduction, also works well. The processor can effectively reduce visible traces of heavy compression, but it does not do this without side effects. At higher settings it may over-smooth the image, remove some fine detail and even eliminate film grain. For that reason we recommend using this function mainly for content that really suffers from strong compression and posterisation.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips gives us a proven set of settings known from higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the image to your own taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit somewhat “theatrical” effect. On the other hand, “Motion Blur Reduction” is a function designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

The M80H performs very well for watching sport and for gaming. The TV is fitted with a panel offering a refresh rate of up to 144 Hz at 4K, and when the resolution is lowered to Full HD it can even support 240 Hz. PC gamers will benefit most from the latter.

The panel also handles content displayed at 120 Hz well, which is particularly important for console gaming. The high refresh rate is also useful when watching sport, and motion blur is relatively limited. That matters because VA panels are not known for top results in this area. With the M80H, fast-moving objects do not show pronounced smearing.

The Philips PUS9010 is a truly solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature – it allows HDR in games to be set exactly as the developers envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). Whether you connect a PS5, Xbox, or a powerful PC, everything functions stably and simply as it should. Gamers will also appreciate the Game Bar. This quick, clear menu immediately shows whether the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is complemented by Ambilight. Evening sessions with this backlighting take the atmosphere to a whole new level – the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gadgets”, it’s hard to deny that it’s impressive.

The M80H could be a very good choice for gamers on a slightly smaller budget. In terms of features it offers essentially the same as far more expensive Samsung TVs. All three HDMI ports support the 2.1 standard, so even if one is taken by a soundbar connected via eARC there is still room for a PC and consoles. There is also VRR that runs up to 144 Hz at 4K and up to 240 Hz at Full HD. Samsung has also correctly implemented HGiG, so after performing HDR calibration on a console games are properly matched to the screen’s capabilities. This won't make the M80H any brighter, but at least it won't unnecessarily crush the brightest parts of the image. There's also a Game Bar for quick access to key settings and a Gaming Hub that lets you play in the cloud without a console. The M80H also offers Game Motion Plus, which creates additional frames and improves the smoothness of games running at 30 or 60 fps. Input lag then rises to around 59 ms, but is still roughly three times lower than with ordinary motion smoothing on TVs from other manufacturers. We wouldn't really recommend it for online gaming, but in more relaxed titles it can perform very well.