PHILIPS PUS9010 (IPS) vs Philips OLED950

In the Philips PUS9010 version with an IPS panel, the HDR brightness unfortunately performs worse than in the previously tested 55-inch model with a VA panel. The difference reaches about 100 nits, which is quite noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness is around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly muted. Bright elements do not have the same impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers around 91%, which is about 5% more than the variant with a VA panel. This translates to somewhat better colour saturation in HDR content, despite the lower brightness. Colours can appear more vibrant and cohesive, especially in colourful scenes.

The OLED950 is a phenomenal television for consuming content in HDR format, primarily thanks to the innovative Tandem OLED panel. With this technology, the screen can generate astronomical brightness levels, reaching over 2000 nits in film scenes (on test patterns). This is an exceptional result that places the OLED950 among the world’s top displays available on the market. However, it is important to note a specific characteristic of this solution – at moments when full-screen bursts of light appear on the screen, brightness can drop by as much as half. It is worth emphasising, though, that values above 1000 nits on a full screen are still an outstanding result. This allows for the HDR image to be displayed exactly as filmmakers would wish, maintaining the dynamics and impact of bright scenes.

The use of the Tandem OLED panel has also brought tangible benefits in terms of colour reproduction, improving elements that traditional WOLED panels struggled with compared to their QD-OLED competition. For the OLED950, the colour gamut coverage is broader than in classic WOLED panels, reaching nearly 100% of the DCI-P3 colour space and a solid 82% of the demanding BT.2020 palette. Although these results still do not match the high standards of QD-OLED panels, the difference diminishes during real-world use. We cannot deny that in the vast majority of films, colours look simply fantastic on this model – they are saturated, vibrant, and full of depth.

We assessed the colour reproduction, as always, on the factory settings, focusing on the movie mode, which for Philips usually provides the best starting point. This is also a good moment to demonstrate how much the same TV model can vary depending on the type of panel used. Looking at the white balance, the overall tendency remains similar to the variant with the VA panel. Excessive red in the whites is still noticeable, but in the tested unit with an IPS panel, there are also deficits in the blue channel. As a result, the image has a slightly different colour character, which can be clearly seen in the comparative materials. This is a very good example illustrating why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially with SDR content. Colour tests show correct saturation and consistency, with no glaring errors that could interfere with everyday viewing. In HDR materials, slight deficits in reds can already be noticed, but these are not flaws that spoil the overall perception of the image. The biggest limitations do not come directly from the colours, but rather from the white and black levels. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, and the poor black levels further affect the perceived contrast. This makes the overall picture look brighter, but at the same time it loses depth, especially during evening viewing.

We tested the OLED950 model in Film mode. Although it is theoretically the best and most faithful preset on this television, in practice it proved not to be free from flaws. Interestingly, in the unit we tested, the biggest challenge was not the white balance itself – although it did show a slight tendency to give the image a pinkish hue. The main issue lay in the way the television managed brightness, both in everyday SDR content and in demanding HDR scenes. The analysis of the gamma graph and the EOTF curve leads to one key conclusion: the television excessively exposes brightness in the lower registers. This results in the image appearing less contrasty than the panel technology allows. Details in dark areas that should remain perfectly black (characteristic of "OLED black") are simply unnecessarily highlighted and brightened. Fortunately, these errors can be corrected using the appropriate tools, which is why – as always – we proceeded with professional calibration.

After calibration, the picture was brought to a truly sensible level. The overall look is coherent and natural, and when it comes to colour reproduction, it is difficult to unequivocally state whether we are dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. It is worth noting the larger colour gamut coverage in this variant, which can subtly enhance the perception of colourful scenes, particularly in HDR content. However, this advantage is largely balanced out by the boosted black levels resulting from the use of an IPS panel. The limited black depth affects the perceived contrast, especially when watching in a dark room. Consequently, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with the VA panel. Better colours are unable to fully compensate for the weaker black levels.

As can be seen, the OLED950, after a professional calibration process, transforms into an absolutely phenomenal display that, without a shadow of a doubt, can be placed alongside the best televisions currently available in the world. This equipment only needed a professional touch to show its full potential and eliminate factory shortcomings. The minimal errors in reproduction in the Color Checker tests and the fidelity of the colour palette speak for themselves. We are dealing with an almost perfect device here. A true window to the world, offering image quality of the highest order.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, designed to improve the quality of inferior materials. One of the components of this system is the distortion reduction function, which is responsible for smoothing tonal transitions. It works effectively and indeed reduces the visible colour gradation. Unfortunately, it does so quite aggressively. In practice, it can dim details such as the texture of materials or film grain. This is a notable compromise, so we would not recommend it for movie screenings. However, it performs significantly better with more casual content like YouTube or regular television. The P5 processor also manages quite well with lower resolution materials. The image is soft, at times even too soft, but this can easily be corrected with the sharpness slider, adjusting the effect to personal preference. A positive aspect is also the lack of edge trimming in SD materials, which is still not standard in this class of televisions.

Upscaling

In terms of the image upscaling, the proprietary P5 processor performs just as well as in most models from this manufacturer. Low-resolution content takes on a very soft and plastic character. This kind of presentation will certainly appeal to many people. However, if you prefer sharper contours, you can lightly enhance them with the appropriate slider in the television's menu. It's really hard to find fault in this aspect. The image simply looks very good and additionally there is no issue with the phenomenon of overscan.

Smoothing and Distortion Reduction

The function for smoothing tonal transitions performs somewhat worse. In the settings, we find an option called "Distortion Reduction." This allows for three levels of adjustment of the processor's interference. Unfortunately, the Minimum setting works poorly and the smoothing effects are negligible. The Medium level gives a decent result, but it also starts to smooth out actors' skin details. On the other hand, the Maximum setting works too aggressively. It definitely removes too much detail from the faces and background elements, and can even take away the film grain. To achieve the optimal effect, it's worth experimenting with these settings at home and adjusting them to your preference. It may seem that the Medium option is the best compromise here.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips gives us a proven set of settings known from higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the image to your own taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit somewhat “theatrical” effect. On the other hand, “Motion Blur Reduction” is a function designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

The motion reproduction in the OLED950 model is virtually perfect. This is typical for screens of this type (OLED 120Hz+), as the panel shows no blurring at all. This allows us to enjoy perfect sharpness in practically any conditions. Much of this is thanks not only to the specifics of organic technology. Equally important work is done by the smoothing systems implemented by the manufacturer.

The Philips PUS9010 is a truly solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature – it allows HDR in games to be set exactly as the developers envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). Whether you connect a PS5, Xbox, or a powerful PC, everything functions stably and simply as it should. Gamers will also appreciate the Game Bar. This quick, clear menu immediately shows whether the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is complemented by Ambilight. Evening sessions with this backlighting take the atmosphere to a whole new level – the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gadgets”, it’s hard to deny that it’s impressive.

The OLED950 is nearly the perfect television for gamers. This is not only due to the unique atmosphere created by the Ambilight system during gameplay. The most important aspect here is the robust hardware support. You will find literally everything you should expect from a modern gaming display. The manufacturer has implemented two HDMI 2.1 ports with full bandwidth of 48 Gb/s. This gives us access to gaming in 4K resolution at 120 frames per second. Of course, support for VRR technology and the automatic ALLM game mode is also included. The device handles any HDR signal without difficulty, whether we are using Dolby Vision or the HGiG standard.

Access to all settings is available from one place thanks to the special Game Bar overlay. Although this interface may not be the most visually appealing on the market, it fully accomplishes its purpose. It displays all the important signal parameters and offers useful extras. Gamers can take advantage of the minimap zoom feature or add a permanent crosshair on the screen, which can be seen as a small aid in online competition. The contrast range adjustment also proves to be useful, as it allows you to brighten shadows and gain better visibility of enemies hidden in dark corners of the map.