PHILIPS PUS9010 (IPS) vs LG OLED B6

In the Philips PUS9010 version with an IPS panel, the HDR brightness unfortunately performs worse than in the previously tested 55-inch model with a VA panel. The difference reaches about 100 nits, which is quite noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness is around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly muted. Bright elements do not have the same impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers around 91%, which is about 5% more than the variant with a VA panel. This translates to somewhat better colour saturation in HDR content, despite the lower brightness. Colours can appear more vibrant and cohesive, especially in colourful scenes.

The LG B6 is a moderately bright OLED. After calibration it reaches around 800 nits, roughly 200 nits more than last year’s B5. That’s down to the new, budget OLED SE panel from LG Display. In practice it simply gives a bit more headroom and makes HDR look fuller in many scenes than on last year’s lower‑end OLEDs. That does not mean the B6 has no limitations. In very bright shots, when a large part of the screen is strongly lit, brightness can fall below 400 nits. This behaviour is typical for OLED TVs, especially in this segment, and that’s where you see the biggest difference compared with more expensive models. Even so, we judge the B6’s results as genuinely solid. It’s still not a TV for breaking brightness records, but the HDR effect is strong enough that films truly feel like a step up from ordinary SDR. Colour gamut Using the OLED SE panel has had a slight impact on wide colour gamut coverage. Compared with last year’s model the results have fallen by a few percentage points. It covers roughly 96% of DCI‑P3 and about 71% of BT.2020. That doesn’t mean the colours on the LG B6 are weak. In most films and series they look lively, well saturated and simply pleasing to the eye. You only notice the difference in very bright, highly colourful scenes. Then colours lose some intensity compared with QD‑OLED panels. This stems from the WOLED panel structure. Besides red, green and blue subpixels it also uses a white subpixel, which helps to boost brightness. However, this comes at a price. At very high luminance some colour is effectively 'diluted' by the white light, so the saturation of certain colours can be slightly lower. In everyday use this isn’t a major issue, but in the most demanding scenes you can notice it.

We assessed the colour reproduction, as always, on the factory settings, focusing on the movie mode, which for Philips usually provides the best starting point. This is also a good moment to demonstrate how much the same TV model can vary depending on the type of panel used. Looking at the white balance, the overall tendency remains similar to the variant with the VA panel. Excessive red in the whites is still noticeable, but in the tested unit with an IPS panel, there are also deficits in the blue channel. As a result, the image has a slightly different colour character, which can be clearly seen in the comparative materials. This is a very good example illustrating why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially with SDR content. Colour tests show correct saturation and consistency, with no glaring errors that could interfere with everyday viewing. In HDR materials, slight deficits in reds can already be noticed, but these are not flaws that spoil the overall perception of the image. The biggest limitations do not come directly from the colours, but rather from the white and black levels. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, and the poor black levels further affect the perceived contrast. This makes the overall picture look brighter, but at the same time it loses depth, especially during evening viewing.

We tested the LG B6 in Filmmaker Mode, the best picture setting available straight out of the box. ISF modes produce very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of them is, in any case, a much better starting point than Vivid or Eco mode, where the picture is heavily boosted and noticeably less natural. On SDR material the factory settings perform really well. Colour errors are small, the gamma response is correct, and the picture during normal viewing looks natural and does not feel overly "pumped up". It's a bit worse with HDR. When such content is played you quickly see that the white balance hasn't been set perfectly. Too much blue and red gives the image a slightly pink tint. This is also confirmed by colour gamut measurements and the ColorChecker, where samples clearly shift in that direction. It's not a flaw that completely spoils the picture, but it is noticeable with HDR films. Therefore anyone who wants the most faithful image should consider calibration, which we cover further on in the review.

After calibration, the picture was brought to a truly sensible level. The overall look is coherent and natural, and when it comes to colour reproduction, it is difficult to unequivocally state whether we are dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. It is worth noting the larger colour gamut coverage in this variant, which can subtly enhance the perception of colourful scenes, particularly in HDR content. However, this advantage is largely balanced out by the boosted black levels resulting from the use of an IPS panel. The limited black depth affects the perceived contrast, especially when watching in a dark room. Consequently, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with the VA panel. Better colours are unable to fully compensate for the weaker black levels.

During calibration, we concentrated mainly on HDR content, because that's where the factory settings needed the most correction. We did not, however, neglect SDR mode, which after adjustment was brought almost to perfection. Colours are very accurate, and brightness is controlled as it should be. The biggest improvement in HDR came from fixing the white balance. Removing the excess red and blue eliminated the pinkish tint, and the image became much more natural. Skin tones, whites and all colours that had previously shifted towards pink improved. After calibration most errors fell below a Delta E of 2–3, the threshold at which the average viewer stops noticing differences with the naked eye. So the LG B6 can deliver a very accurate picture, particularly for the manufacturer's entry-level OLED model.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, designed to improve the quality of inferior materials. One of the components of this system is the distortion reduction function, which is responsible for smoothing tonal transitions. It works effectively and indeed reduces the visible colour gradation. Unfortunately, it does so quite aggressively. In practice, it can dim details such as the texture of materials or film grain. This is a notable compromise, so we would not recommend it for movie screenings. However, it performs significantly better with more casual content like YouTube or regular television. The P5 processor also manages quite well with lower resolution materials. The image is soft, at times even too soft, but this can easily be corrected with the sharpness slider, adjusting the effect to personal preference. A positive aspect is also the lack of edge trimming in SD materials, which is still not standard in this class of televisions.

The LG B6 handles lower-quality material very well. This is largely thanks to effective digital image processing, which can mask some of the source’s imperfections without overly smoothing the whole scene. The "Smooth Gradation" function proves particularly useful. It noticeably reduces posterisation, especially in dark parts of the image. The safest choice remains the Low or Medium setting. The function still effectively smooths out unsightly tonal banding, but does not yet interfere too much with fine details. Purists can of course leave it switched off. Upscaling to 4K also performs very well. Full HD and 720p material retain a good amount of detail, and the image is neither overly sharpened nor heavily blurred. Some limitations only become apparent with very poor sources below 720p, where the smallest text and fine elements are not always perfectly sharp, but this applies to almost every other TV on the market.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips gives us a proven set of settings known from higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the image to your own taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit somewhat “theatrical” effect. On the other hand, “Motion Blur Reduction” is a function designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

One of the biggest advantages of OLED panels is the very fast pixel response time. This keeps the picture sharp and free of the visible smearing often seen on LCD TVs. However, there is a downside. During slow camera pans motion can look choppier than on LCD screens, where some of that effect is naturally masked by the slower panel. Fortunately, on the LG B6 this can be easily mitigated using the TruMotion system. With the motion smoothing set correctly you can achieve smoother motion without giving the picture an exaggerated soap opera effect.

The Philips PUS9010 is a truly solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature – it allows HDR in games to be set exactly as the developers envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). Whether you connect a PS5, Xbox, or a powerful PC, everything functions stably and simply as it should. Gamers will also appreciate the Game Bar. This quick, clear menu immediately shows whether the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is complemented by Ambilight. Evening sessions with this backlighting take the atmosphere to a whole new level – the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gadgets”, it’s hard to deny that it’s impressive.

LG OLED B6 has plenty to offer gamers; it’s simply a complete base for PS5, Xbox Series X/S or a capable PC. It has four full-size HDMI 2.1 ports with 48 Gbps bandwidth, so you can avoid irritating cable swapping when connecting several newer devices at once. It offers a full suite of synchronization technologies, from standard VRR to G-Sync and FreeSync. The screen synchronises the refresh rate seamlessly with the frame output from the console or graphics card. Of course it includes ALLM: the B6 automatically recognises when a game is running and immediately reduces latency to a minimum. HDR support is also excellent. The TV supports Dolby Vision, and a correctly implemented HGiG standard means that, after initial calibration in the console settings, the image won’t suffer from blown-out highlights or lost detail in bright areas. The cherry on the cake is the Game Bar. Instead of digging through the full menu during gameplay, a single click is enough to adjust shadow visibility, tweak selected parameters or simply check the current display mode. All of this makes the LG B6 an excellent choice for gamers.