PHILIPS PUS9010 (IPS) vs Hisense A6Q

In the Philips PUS9010 version with an IPS panel, the HDR brightness unfortunately performs worse than in the previously tested 55-inch model with a VA panel. The difference reaches about 100 nits, which is quite noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness is around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly muted. Bright elements do not have the same impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers around 91%, which is about 5% more than the variant with a VA panel. This translates to somewhat better colour saturation in HDR content, despite the lower brightness. Colours can appear more vibrant and cohesive, especially in colourful scenes.

The Hisense A6Q is unfortunately difficult to recommend for watching HDR content. The main issues are low brightness and rather modest coverage of a wide colour gamut. The measured brightness of around 300 nits simply isn't sufficient for HDR materials to look impressive. In practice, the picture often resembles standard SDR instead of true HDR with clear differences in brightness and dynamics. Additionally, the colours in such materials do not appear as they should. The television does not utilise additional filters such as QLED or PFS LED, and the coverage of the DCI-P3 colour space at around 80% means that some colours look rather washed out. Consequently, some scenes in HDR materials lose intensity and spectacle, making it difficult to speak of a full HDR experience.

We assessed the colour reproduction, as always, on the factory settings, focusing on the movie mode, which for Philips usually provides the best starting point. This is also a good moment to demonstrate how much the same TV model can vary depending on the type of panel used. Looking at the white balance, the overall tendency remains similar to the variant with the VA panel. Excessive red in the whites is still noticeable, but in the tested unit with an IPS panel, there are also deficits in the blue channel. As a result, the image has a slightly different colour character, which can be clearly seen in the comparative materials. This is a very good example illustrating why ready-made settings downloaded from the internet do not always work even within the same model.

However, returning to the assessment itself, this unit performs quite well, especially with SDR content. Colour tests show correct saturation and consistency, with no glaring errors that could interfere with everyday viewing. In HDR materials, slight deficits in reds can already be noticed, but these are not flaws that spoil the overall perception of the image. The biggest limitations do not come directly from the colours, but rather from the white and black levels. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, and the poor black levels further affect the perceived contrast. This makes the overall picture look brighter, but at the same time it loses depth, especially during evening viewing.

We conducted the tests in the best available mode, namely Filmmaker, however – as is often the case – this does not mean an ideal image straight out of the box. In the case of Hisense A6Q, this mode clearly "swallowed" too much blue in everyday SDR content. In practice, this led to an image with a yellowed white, particularly noticeable on large, bright surfaces. This is not due to poor assumptions of the Filmmaker mode itself or the vision of filmmakers, but rather the factory settings requiring adjustment.
Furthermore, looking at the saturation characteristics and the gamma curve in SDR, as well as EOTF in HDR content, there is a slight tendency to brighten most scenes. As a result, the image often appears brighter than it should, losing a bit of its naturalness. For this reason, we decided to perform a professional calibration to restore the proper colour balance and a more accurate brightness characteristic.

After calibration, the picture was brought to a truly sensible level. The overall look is coherent and natural, and when it comes to colour reproduction, it is difficult to unequivocally state whether we are dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. It is worth noting the larger colour gamut coverage in this variant, which can subtly enhance the perception of colourful scenes, particularly in HDR content. However, this advantage is largely balanced out by the boosted black levels resulting from the use of an IPS panel. The limited black depth affects the perceived contrast, especially when watching in a dark room. Consequently, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with the VA panel. Better colours are unable to fully compensate for the weaker black levels.

The colours after calibration in the Hisense A6Q should be assessed in two ways, as everything depends on the type of content. In the case of SDR material, the effect is truly very good. In everyday programmes, series, and films, it is difficult to spot any serious problems with colours. The yellow tint has been effectively removed, and the television no longer brightens the entire image. As a result, the ColorChecker test showed errors below Delta 2 values, which are already outstanding results, allowing us to speak of very high image quality in standard content. Unfortunately, the situation looks significantly worse in the case of HDR material. Yes, the white balance has been corrected and the EOTF curve has been improved, but the limitations of the panel itself remain insurmountable. The lack of support for a wide colour gamut means the television still generates quite significant colour errors. Certain colours simply cannot be displayed by the screen, making them appear less saturated than they should be. It's a shame because even a simple PFS or QLED filter would significantly improve the final effect. The conclusion is therefore simple – the A6Q is really very well suited for SDR content after calibration, while watching HDR content on it should still be approached with caution.

In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, designed to improve the quality of inferior materials. One of the components of this system is the distortion reduction function, which is responsible for smoothing tonal transitions. It works effectively and indeed reduces the visible colour gradation. Unfortunately, it does so quite aggressively. In practice, it can dim details such as the texture of materials or film grain. This is a notable compromise, so we would not recommend it for movie screenings. However, it performs significantly better with more casual content like YouTube or regular television. The P5 processor also manages quite well with lower resolution materials. The image is soft, at times even too soft, but this can easily be corrected with the sharpness slider, adjusting the effect to personal preference. A positive aspect is also the lack of edge trimming in SD materials, which is still not standard in this class of televisions.

Upscaling on the Hisense A6Q works quite decently for a television in this price range. Materials of lower resolution are correctly "upscaled" to a higher one, and the image remains clear without artificial edge enhancement or the typical "over-sharpening" found in cheap models. Unfortunately, the digital processing is significantly worse. In practice, it is difficult to speak of any advanced artifact smoothing or problematic tonal transition masking. In heavily compressed films – especially those from YouTube – the television practically struggles with reducing compression blocks and unwanted banding, making the imperfections in the material clearly visible. The A6Q scales the image well, but when it comes to digital processing, it leaves the user alone with the quality of the source.

Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips gives us a proven set of settings known from higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the image to your own taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit somewhat “theatrical” effect. On the other hand, “Motion Blur Reduction” is a function designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.

The motion fluidity of the Hisense A6Q is… well — quite mediocre. It’s a television with a native refresh rate of 60 Hz in 4K, which means that the motion of objects on the screen doesn’t always look perfectly smooth. In dynamic scenes in movies or sports, it’s clear that this isn’t the strongest feature of this model. The situation improves significantly with 1080p content when connecting a console or computer, as the A6Q can operate even at 120 Hz then. This is a big plus, especially for gamers. Nevertheless, the clarity of motion still leaves much to be desired; blurring is noticeable, and the response time of the panel indicates that it is not one of this television’s strong points.

The Philips PUS9010 is a truly solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature – it allows HDR in games to be set exactly as the developers envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). Whether you connect a PS5, Xbox, or a powerful PC, everything functions stably and simply as it should. Gamers will also appreciate the Game Bar. This quick, clear menu immediately shows whether the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is complemented by Ambilight. Evening sessions with this backlighting take the atmosphere to a whole new level – the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gadgets”, it’s hard to deny that it’s impressive.

For such an inexpensive television, the Hisense A6Q can truly surprise with what it offers to gamers. It operates in 4K only at 60 Hz, but when a game switches to performance mode and drops to 1080p, the panel can work even at 120 Hz. This is a significant advantage in this price range, as most titles on consoles don't achieve stable 4K at 120 frames per second anyway. In practice, we are realistically playing at 1080p, and here the A6Q provides very enjoyable gaming experiences. On top of that, there are several features usually found in more expensive models: ALLM, VRR, and Dolby Vision Gaming for Xbox Series X/S. Everything is gathered in one place, in a simple and convenient Game Bar, so there's no need to dig through the entire menu. For such an affordable piece of equipment, it's a really solid set for gamers — perhaps not for the most demanding, but certainly spot on for occasional gaming.