Philips PUS8359 (VA) vs Philips OLED770

Philips PUS8359 did not impress us with its results in HDR materials. This model is capable of generating a maximum brightness of 320 nits, and often even less. Such results, combined with a lack of support for HDR Dolby Vision, mean that the image will be significantly darker compared to the source material. Therefore, playing SDR materials will be more beneficial for this television. This is also suggested by the rather low coverage of the DCI-P3 colour gamut at 83%, which results in significant colour deficiencies. The fact remains that the television supports the HDR format based on dynamic metadata, although HDR10+ is such a niche format that it does not bring any significant advantages.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

The best factory mode in terms of fidelity to the source material was "Film". This was the mode we used during our tests. Just like each of the factory modes in televisions, it had its shortcomings. We will check what exactly was wrong in both SDR and HDR materials. In both cases, the white balance showed excessive dominance of the green and red colour combination. This created a yellow tint that spread across the entire image, causing issues such as yellowed whites and problems with skin tones. This situation was perfectly illustrated on the "ColourChecker" palette, where each of the tested samples was pushed into its warmer counterparts. The foundation of the image is primarily contrast and black. These are represented by gamma charts and the EOTF curve. Looking at the first one, we can see a true rollercoaster, as we can observe both an elevated and a lowered gamma. The heavily elevated gamma caused visibility issues in blacks, while the lowered gamma led to a dramatic drop in contrast. In this context, the EOTF curve performed significantly better, only slightly brightening the image.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

Philips offers a wide range of image calibration tools in both its more expensive and cheaper models. We utilised these tools and got to work, which was not as easy as many of you might think. While we were able to model the white balance, significantly improve the gamma, and refine the EOTF curve in both cases, the deltaE errors remained extremely high. There are several reasons for this situation, which are directly related to the low coverage of the DCI-P3 palette and the maximum brightness of the unit in HDR materials.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

In this paragraph, we will take a look at two functionalities. We will once again examine the feature responsible for tonal transitions, but we will also check how the television performs with image scaling. The option responsible for smooth gradation is called "Distortion Reduction". As we have established, it quite effectively smooths out the inconsistencies. However, we must point out two things: we cannot enable it for HDR materials and that it blurs details in films.

The tested television cannot boast of the best image scaling. There is a noticeable overall blurriness of the image, but worse still, it blurs details. This is particularly evident on the branches and the model's hair. A characteristic white halo around the character is also visible.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

Philips PUS8359 will not be the best television for sports. The reason for this is the lack of implementation of even the basic motion smoothing feature, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness is not of the highest standard. This type of panel is mainly associated with high contrast, which goes hand in hand with quite a slow response time, as clearly indicated by the matrix analysis results. As you can see from the images captured in rapid motion, the picture is typically blurred for this type of panel. Although it may not be the ideal option, it can be used conditionally for watching sports; however, one must keep in mind the less than optimal sharpness in motion. It is worth mentioning that films will exhibit judder, as the television does not have any motion smoother, even the simplest one.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

It will not be a surprise if we write that Philips PUS8359/12 only offers the most basic support for consoles. Once the console is connected, we can count on features such as: VRR and ALLM. This is quite pleasing in the case of the former, as experience has shown that even in more expensive units there can be issues with this. A nice touch is the implementation of a special GameBar that allows for changing settings on the "fly," so we won't have to exit the game and unnecessarily distract ourselves. This feature also allows for adapting gameplay to the needs of people with disabilities, which will certainly be extremely useful.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.