Philips PUS8209 vs Hisense U7Q

Unfortunately, this is where the problems begin. A maximum brightness of 280 nits is definitely too low to feel the true effect of HDR. In practice, the image resembles standard SDR more, so it’s hard to speak of deeper visual experiences. On the positive side, the colour gamut coverage is commendable – 91.4% DCI-P3 is a score that will be sufficient for most films. It must also be said that the image is stable and there are no issues with sudden changes in brightness or colours. Overall, HDR on this television is more of a formality than an actual added value. If we are looking for genuine HDR thrills, this model may not meet expectations.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

Philips PUS8209 offers many picture modes, but the best of them, without a doubt, is the Filmmaker mode. Despite its proud name, it has its clear problems. In the case of HD content, the white balance is characterised by a strong dominance of red, which causes the picture to be significantly warmer than it should be in reality. The brightness characteristic (gamma), although correct in the mid-tones, has serious issues at the beginning and end of the curve. Drops in the shadows cause a loss of detail in the dark areas, and blowouts in the bright areas make some elements look unnatural.

For high-quality 4K HDR content, the situation reverses. In this case, blue dominates, leading to an artificial enhancement effect, reminiscent of unnatural retail settings. Such an image looks unattractive and inconsistent with the creators' intentions. An additional problem is the EOTF curve, responsible for brightness in HDR materials. It deviates significantly from the reference chart, causing the image to appear too dark, robbing the depth and detail of HDR content.

Against this backdrop, errors in the Color Checker test and deviations in colour palette reproduction are exceptionally large, which further negatively impacts the overall image quality. The Filmmaker mode, although the best among the available options, requires substantial corrections to fully convey the director's vision.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

After calibration, the white balance for HD and 4K content has significantly improved. Although we have not achieved a perfectly flat characteristic, the effect is definitely better than before. The picture on the television no longer appears artificially warm or excessively cold, which significantly enhances the naturalness of the displayed content. The brightness characteristic (gamma) has also been adjusted – the biggest issues at the beginning and end of the graph have been mitigated. The EOTF curve, responsible for brightness in 4K HDR material, has been stabilised, eliminating problems with excessive dimming of the image. In the colour palette test, some imperfections can still be noticed due to average coverage of the wide colour gamut, which is a limitation of the equipment itself. Nevertheless, the final effect is clearly better than before calibration – the image looks more natural and approaches the expectations of the Filmmaker mode.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

The television offers a "Distortion Reduction" feature that effectively improves the gradation of tonal transitions, especially when set to the minimum level. Unfortunately, this comes at a cost – the feature simultaneously smooths out details such as the texture of materials. On the positive side, it is worth noting that the operation of this option does not negatively affect film grain, which remains intact.

As for image scaling (upscaling), the television generates a plastic, soft image that generally looks pleasant. However, in the background, one can sometimes notice issues with aliasing on certain elements, such as branches or fine details, which can lower the quality of reception. Despite these minor imperfections, the overall experience of scaling is satisfactory.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The 60 Hz panel in the Philips PUS8209 is mainly suitable for watching films, but there is still a sense of something missing. The television does not offer any motion smoother that would allow users to adjust the fluidity of the picture to their individual preferences, which can be disappointing for some users.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The Philips PUS8209 offers basic features useful for gamers, such as variable refresh rate (VRR), automatic low latency mode (ALLM), and a Game Bar that makes managing settings easier.

Unfortunately, due to the 60 Hz panel, the television will not meet the expectations of more demanding gamers who are counting on higher smoothness and image precision. Additionally, this model does not support any HDR mode dedicated to gaming, such as HGiG or Dolby Vision, which further limits its capabilities in this regard.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.