Philips PUS8079 vs Hisense U7Q

The maximum brightness in content with a wide tonal range at a level of 202 nits is extremely low and, in practice, does not allow for watching films and series on streaming platforms in the highest quality. It is worth mentioning that in this case, the use of the HDR format equipped with dynamic metadata will not help either. Why won't it help? Because the only such format implemented in the television is HDR10+, which is extremely unpopular, and films recorded in this format are scarce. It is also worth noting that PUS8079 utilises WLED backlighting, which unfortunately is not the best solution, resulting in a coverage of the wide DCI-P3 colour gamut of only 80%. The result of this situation is significantly less intense colours in HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode in terms of colour reproduction and fidelity to the director's vision was "Film". Admittedly, it was the best among the pre-defined modes, although it had significant discrepancies between what the film's author wanted to convey and what the tested television displayed. Both in SDR and HDR materials (though to a lesser extent in the latter), the white balance, which is the most fundamental element responsible for image purity, turned out to be somewhat of a repeat of the vivid mode, with the blue tint known from displays on shop shelves. Moving directly to SDR materials and what is responsible for contrast, namely gamma, we see that it is significantly reduced. This leads to cutting down on an already limited contrast range and brightening the entire image. In the EOTF curve, which is responsible for the increase in brightness pace in HDR materials, we observe a sharp drop below the reference line, which, given the limited light output of the television, had a significant impact on the perception of these contents, which were even darker. We will not separate the assessments of the colours themselves, as in both cases they achieved astronomical deltaE values, being simply completely different from what they should be.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

Fortunately, Philips implements advanced image correction tools in all its televisions. SDR materials benefited the most here, and the enormous deltaE errors were significantly corrected, both white balance and gamma underwent considerable reshaping. Although one cannot speak of a reference image here, it is definitely better, and films or series can be watched without causing headaches, and above all, eye strain. Naturally, HDR materials, due to the very low luminance of the television, could not be corrected to the same extent as those with a standard colour palette; however, the EOTF curve and white balance were roughly straightened out. Unfortunately, that was all we managed to squeeze out of our unit, although it should be noted that each unit is different and has completely different errors, smaller or larger.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

We will return once more to the issue of tonal transitions but in the context of the overall improvement of image quality. As we can observe in the photograph on the left side, the enhancement function for gradation works brilliantly. Moreover, it offers several settings, and each of them, even the lowest one, provides beneficial effects, and what’s more, it does not soften the effect of film grain. We will reiterate that this function is the greatest advantage of the tested television.

Next, we will take a look at image scaling. Here, the tested television performed worse. We can primarily notice severely jagged fine details and a characteristic white halo around the figures. One must not forget about the considerable artificial sharpening of the image.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

This paragraph, unlike the others, will be extremely short. The reason for this state of affairs is the lack of implementation of even the most basic motion smoothing function, which was to be expected, considering the price of the device. We also note that we are dealing with a VA panel, which in itself will not have the best sharpness under the sun. This type of panel is primarily associated with high contrast, which goes hand in hand with quite slow response times, as we can clearly read from the matrix analysis results. As you can see, from the photos taken in quick motion, the image is typically blurred for this type of panel. Although it will not be the ideal option, it can conditionally be used for watching sports, keeping in mind the less than optimal sharpness in motion. It is worth mentioning that movies will be characterised by judder, as the television does not have any, even the simplest, motion smoother.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

Philips PUS8079 offers only the most basic support for gaming in the form of ALLM, VRR, and a Game Bar. The most important information is that thanks to the implementation of the feature responsible for dynamic frequency changing, the picture is actually quite smooth for this price range and does not suffer from tearing.

A slightly greater nod towards gamers is the introduction of the Game Bar, allowing for real-time editing of settings. This means we won't have to exit the game to make any changes to the picture. Importantly, it has not been stripped of options known from higher models. Thus, we will find features such as shadow enhancement for better visibility in dark areas and a colour filter for players with visual impairments.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.