If you are looking for a specific reason to buy the Philips PUS7000, it’s really just the price. This is a model that is primarily meant to be cheap, and it accomplishes that role perfectly. It could be a decent choice for someone who is still using an old Full HD screen and wants to finally upgrade to 4K without emptying their wallet. Interestingly, even though this is a "budget model at 60 Hz", Philips has not forgotten about gamers. We get VRR and ALLM, which, when connected to a console, really improves the experience and makes everything quite responsive. But... there’s the catch. The biggest issue with this television is its brightness, or rather the lack of it. 200 nits is a figure that makes the PUS7000 simply capitulate on a sunny day. The picture will be pale and unclear, despite having a high-contrast VA panel. HDR here is essentially just a label on the box. With such a dark panel, HDR content looks artificial and simply lacks the necessary punch, so it’s better to forget about it and stick with regular SDR. Is it worth buying? At this price, every manufacturer makes similar compromises, so the PUS7000 does not drastically lag behind other cheap screens. The question is whether you will get along with the Titan OS system, which is currently a bit raw and lacks many apps that are standard at the competition. With today’s prices, where Chinese brands like TCL and Hisense are churning out QLEDs and Mini-LEDs aplenty, the Philips PUS7000 is in for a really tough battle. If you value a known brand logo and a low price: you can go for it. However, if you’re looking for picture quality... it’s better to double-check your budget before making a purchase.
The idea behind The One has hardly changed over the years and with the Philips PQS9001 this is both a strength and its biggest drawback. You still get a versatile mid-range television whose main distinguishing feature is Ambilight. The light that follows the picture can change the atmosphere of an evening viewing and for many people will be the main reason to buy it. It's easy to see why: once you like that effect, you often don't want to go back to watching without it. The picture quality itself is good, but a very similar level has been seen in this series in previous years. The VA panel delivers decent blacks, colours are nicely saturated and the brightness is sufficient for comfortable viewing in a typical living room. It's a pity, though, that Philips didn't take another step and at least implement some form of local dimming. In a dark room you can see a navy-black rather than true black, and HDR, though noticeable, is less impressive as a result. After so many years of The One on the market we'd expect more.
There is a clear step forward in Titan OS. Compared with last year, and especially the version from two years ago, the system has become much more pleasant to use. A few apps have been added, many small functions improved and the annoying bugs we complained about before have been fixed. Overall it runs respectably, although we're again bothered by a remote that has to be pointed at the television. Philips stubbornly sticks with infrared for basic control, even though voice control uses radio connectivity. That makes it harder to understand why radio wasn't also used for menu navigation. The One also has a lot to offer gamers. Four HDMI 2.1 ports and extensive features are one thing, but what impressed us most was the panel's response time. Our unit showed virtually no smearing, even on dark backgrounds, which is rare for LCD TVs with a VA panel. That deserves considerable praise. The ability to play in 4K at 144 Hz or in Full HD at 240 Hz further encourages connecting a PC. Unfortunately there's an unfinished element here too: Dolby Vision when gaming on Xbox incurs very high input lag.
The PQS9000 therefore leaves mixed impressions. It can surprise with excellent motion handling and shows that Philips has worked on the system, but the image quality lacks a similar step forward. This is a television we can recommend primarily to Ambilight fans. If that lighting is what convinces you to choose Philips, buying The One makes a lot of sense. It's worth checking, though, whether you can't find a Mini LED model with good local dimming at a similar price, which would offer deeper blacks and more striking HDR. Then you need to decide what matters more to you: the ambience created by Ambilight or better image quality itself.