Philips OLED770 vs TCL A400 PRO

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches around 600 nits. That level already allows for a real HDR effect, and in many films it does produce a noticeably more attractive picture than in SDR. However, it is not a level that overwhelms with sheer brightness. The A400 Pro therefore isn’t one of those TVs that ‘attack’ the viewer with a powerful flash in every eye-catching scene. The biggest limitation is seen with small bright elements on a dark background. Because of fairly aggressive local dimming control, the TV can significantly reduce their brightness, in extreme cases even to around 100 nits. This means that small lights, sparks, stars or individual highlights can be much less visible than they should be. It’s worth adding, however, that this isn’t without reason. The A400 Pro does this to maintain as deep a black level as possible and to limit the halo effect around bright objects. So it’s an intentional compromise: the TV more often opts for deeper blacks rather than maximally bright, point-like highlights. On one hand this can be understood, especially given the limited number of dimming zones, but on the other you should be aware that the HDR effect won’t always be as strong as the peak brightness alone might suggest.

On the plus side, the colours are a strength. The PFS LED filter used here, marketed by the manufacturer as QLED, allows for suitably saturated colours. Coverage of the DCI-P3 gamut measured around 94%, and BT.2020 around 74%, which is a solid result for this class.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

As standard, we performed colour measurements in the best‑tuned Filmmaker Mode, the mode that is designed to be closest to the creators' intentions. The A400 Pro of course also offers other picture modes, but in practice these come with considerably larger colour errors and interfere more with the character of the image. Therefore we will not deal with them in detail in this part of the test. So how does the out‑of‑the‑box colour reproduction fare? In short: really very good. Actually, looking at our measurement results, downright excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during measurements we genuinely rubbed our eyes in amazement. Such good factory settings do not happen often, even in TVs operating in Filmmaker Mode. All the more credit is due to TCL, because the A400 Pro right out of the box can deliver an image very close to how the source material should look. The results were so good that one could easily think someone had already given this unit extra attention and tried to calibrate it.

Our nitpicking really comes down to just one thing. In SDR content the image was slightly brighter than the dark‑room reference intends, because the factory gamma was set closer to 2.3 than to 2.4. This is not a large error and most viewers will probably not even notice it.

It should, however, be noted that we are talking about our specific test sample. With factory colours there can always be some variation between units, production batches or screen sizes. We do not assume, therefore, that every A400 Pro will look identical straight out of the box.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

Despite its superb factory calibration, we couldn't resist checking how the TCL A400 Pro would respond to professional calibration. Since the starting point was so good, we were all the more curious whether there was anything more to be had from the TV. And here we must boast: we managed to reduce our unit's colour errors to absurdly low levels. Measurements below a value of 1 are not something you see every day, even in very good TVs. Such results are more commonly associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and colour reproduction the A400 Pro therefore simply performed exceptionally well after calibration. The only gripe we have after closer analysis relates to the luminance behaviour. The TV adjusts luminance depending on the content being displayed and quite often the picture is slightly darker than the reference calls for. This is most likely due to the way the Mini-LED backlight and local dimming algorithms operate in this model. However, this does not spoil the overall impression, because in terms of colour accuracy alone the calibrated A400 Pro showed a level that was really hard to expect.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

Digital image processing is, unfortunately, one of the weaker points of the TCL A400 Pro. That does not mean the TV performs badly, but it is hard to call it anything clearly above average. The upscaling itself is adequate: edges are smoothed fairly well, the picture does not look overly sharp or "pixelated", and lower-quality content can be watched without much discomfort. At the same time, the overall image is slightly soft and lacks the precision offered by the best image processors in more expensive TVs.

Much worse, however, is how it handles tonal transitions caused by strong signal compression. TCL has equipped the A400 Pro with a "Gradual Smoothing" feature that, in theory, should limit visible colour banding and artifacts in lower-quality material. In practice, though, its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can also smooth out image details, giving the picture an artificial, slightly blurred character. For that reason, we think it is best to leave this feature off. The A400 Pro copes decently with basic image scaling, but if you often watch heavily compressed content with noticeable posterisation, this model will not be among the best choices.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we are most interested in its behaviour at 120 Hz. That is the frequency most consoles are limited to today, as well as many sports broadcasts and high-frame-rate content. At that rate the TV performs quite well. The sharpness of moving objects is really good, especially after properly configuring the motion smoothing. The "Motion Clarity" function is responsible for improving smoothness. Its settings include two sliders that let you tailor how the motion smoothing operates to your preferences, separately for lower and higher frame-rate material. This makes it possible to achieve both a more cinematic look and a noticeably smoother picture. Those who do not want to fiddle with manual configuration can use presets such as low, medium, high, cinema or nature.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.

In terms of features for gamers the TCL A400 Pro performs brilliantly. The TV has practically everything you can expect from a gaming TV today: support for 4K at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games including Dolby Vision, and HGiG. That means it works well with both next-generation consoles and a PC. Another plus is the presence of the Game Bar, a special panel with the most important settings for gamers. From it you can quickly check basic information about the signal, refresh rate or active features, and also adjust the appearance and behaviour of some settings to suit your preferences. This solution may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming.

The only thing to complain about is the number of full HDMI 2.1 ports. The A400 Pro has only two such connectors out of the four available, and one of them also serves as eARC. In practice this means that if someone wants to connect two next-generation consoles and a soundbar, they may run into some limitations. In that scenario you will have to either swap devices or use additional equipment, such as an AV receiver or a soundbar with HDMI inputs. Even so, it is hard not to rate the A400 Pro very highly as a TV for gamers. The gaming feature set here is truly powerful.