Philips OLED769 vs Philips OLED770

Philips OLED769 performs quite well, particularly in film scenes with small points of light. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. As a result, fine sources of light, such as street lamps at night or stars in the sky, are sharp and full of detail. However, the biggest challenge for this model is the scene with a full-screen burst of sunlight. In such moments, the brightness drops to about 250 nits, which is not very impressive. This is a typical problem for cheaper OLED displays, which struggle to maintain high brightness across the entire screen surface.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

The "Film" mode proved to be the best factory setting in terms of fidelity to the source material, and it is on this that we based our tests. However, like other factory modes, it was not without flaws. Let us examine, therefore, what exactly went wrong in SDR and HDR materials.

In both cases, the white balance was disrupted by the excessive dominance of green and red hues. This phenomenon created a yellowish tint that spread across the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer tones.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value falls below the optimal level of 2.4, resulting in an increase in brightness of light areas of the image. This means that bright elements may be slightly overexposed, losing detail and depth. In contrast, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively conveys details in both the brightest and darkest areas of the image, resulting in a realistic and dynamic representation of scenes.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely stripped of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding a value of 2, which means we can speak of almost perfect director's representation.

When it comes to contrast, the situation is equally impressive. With 4K materials, there wasn't much to improve initially, while the gamma chart has been significantly enhanced. This allows dark and light areas of the image to be represented with greater accuracy, resulting in a realistic and dynamic portrayal of scenes.

The calibration has allowed the full potential of this television to be unleashed, both in terms of colours and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they are watching films or using other multimedia.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 handles tonal transitions well, especially at the minimum setting. It is worth noting that at this setting, film grain is not blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing picture quality in dynamic scenes.

Regarding digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack the characteristic jagged edges. The television achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. Others, however, may find this less attractive, as they prefer a more vibrant, sharper image instead of a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

Philips OLED769 features a multi-stage motion smoother called "Motion Style", which will satisfy users who appreciate the ability to customise the fluidity of motion in films. With this function, you can set the image to be more frame-like or smooth, resembling a theatrical effect. This is a great solution for those who want to adapt the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This provides exceptional fluidity and dynamism of the image. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further improve motion fluidity and sharpness. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality of gameplay. The television received the maximum rating in this category, providing everything that the heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, while VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gaming. The Dolby Vision gaming feature is another advantage, although it only works at a frequency of 60 Hz. Most casual gamers will likely not feel the lack of a higher frequency; however, more demanding users may have some reservations. This allows for enjoyment of a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronises the refresh rate of the television with the graphics card, eliminating tearing and stuttering, resulting in excellent image fluidity.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance gameplay quality and user comfort.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.