LG QNED86A / QNED85A / QNED87A vs Philips OLED770

Against a backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect perform much better. This is a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television manages well with their backlighting, and the details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming causes the black to practically disappear, and instead, we get a grey haze spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic character. In bright animations or colourful family films, this will not be a problem, as vibrant colours and bright light dominate. But in horrors or productions set in darkness, these limitations are very strongly felt. As a comfort, it is worth adding that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of a wide colour gamut. Both the DCI-P3 palette and the broader BT.2020 perform really well here. This makes the colours in HDR films saturated, juicy, and with the appropriate depth – even if the black itself disappoints, the colours can save the viewing experience and make the image look attractive.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable was the poorly tuned white balance – there was a lack of blue, causing the overall image to take on a slightly yellowish, and at times even orange hue. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – specifically, local dimming that only works along the edges of the screen – the QNED86A tends to oversaturate entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to “boosted brightness,” which can strain the eyes over time.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

What has been saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the hues finally looked natural, without the strange yellow or orange tones that previously spoiled the perception. Unfortunately, even the best calibration cannot circumvent the structural limitations. The already very modest number of local dimming zones and their unfortunate placement mean that the analysis of the EOTF curve in films still showed clear over-brightening of scenes. The picture tended to flatten, lacking cinematic depth. Fortunately, this effect is not so noticeable in older productions or in SDR content. There, the calibration truly makes a difference and allows one to harness the QNED so that the image can be appealing. However, the specifics of this construction – especially the issues with contrast – cannot be completely bypassed.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

If someone is worried about potential "steps" when blending colours, there is a simple way in the QNED86A to address this. Just activate the feature called Smooth Gradation and set it to a medium level. Then the television really smooths out all those unwanted transitions quite well – especially in older productions – and it does so in a way that film grain doesn't disappear, nor do strange artefacts appear. In other words, it can be used without concern.

The upscaling itself also performs quite well. Of course, there are no miracles here – with lower quality sources, you can notice characteristic ringing. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to personal taste.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

The QNED86A is equipped with a panel boasting a refresh rate of 120 Hz, so it can be said from the outset that it is suitable for both sports and gaming. And indeed, it is – the image appears smooth, and motion blur is not particularly intrusive. IPS panels have always had some issues with this, and here too, slight blurring can sometimes be noticed, especially in very dynamic scenes, but it is not something that ruins the viewing of a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothness enhancer. In the menu, we have two sliders – one for movies (De-Judder) and the other for sports (De-Blur). The first adds missing frames and can be adjusted to modify the character of motion – from raw, cinematic to a smoother, more ‘theatrical’ look. The second improves sharpness during dynamic actions, so it's worth turning it up a bit if you watch a lot of sports.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC, everything will run in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only offer two such ports, which can be troublesome with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, as well as ALLM, which automatically activates game mode when the console is turned on. Dolby Vision Gaming is also included, along with proper implementation of the HGiG format, so titles that support these formats look more vivid and detailed. On top of all this, there is the Game Optimizer – a sort of control centre for gamers. From this interface, you can view picture parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your personal preferences. The LG QNED86A6A essentially has everything one could expect from a modern gaming television.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.