LG QNED86A / QNED85A / QNED87A vs Hisense U7S / U77SE

Against a backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect perform much better. This is a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television manages well with their backlighting, and the details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming causes the black to practically disappear, and instead, we get a grey haze spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic character. In bright animations or colourful family films, this will not be a problem, as vibrant colours and bright light dominate. But in horrors or productions set in darkness, these limitations are very strongly felt. As a comfort, it is worth adding that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of a wide colour gamut. Both the DCI-P3 palette and the broader BT.2020 perform really well here. This makes the colours in HDR films saturated, juicy, and with the appropriate depth – even if the black itself disappoints, the colours can save the viewing experience and make the image look attractive.

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable was the poorly tuned white balance – there was a lack of blue, causing the overall image to take on a slightly yellowish, and at times even orange hue. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – specifically, local dimming that only works along the edges of the screen – the QNED86A tends to oversaturate entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to “boosted brightness,” which can strain the eyes over time.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

What has been saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the hues finally looked natural, without the strange yellow or orange tones that previously spoiled the perception. Unfortunately, even the best calibration cannot circumvent the structural limitations. The already very modest number of local dimming zones and their unfortunate placement mean that the analysis of the EOTF curve in films still showed clear over-brightening of scenes. The picture tended to flatten, lacking cinematic depth. Fortunately, this effect is not so noticeable in older productions or in SDR content. There, the calibration truly makes a difference and allows one to harness the QNED so that the image can be appealing. However, the specifics of this construction – especially the issues with contrast – cannot be completely bypassed.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

If someone is worried about potential "steps" when blending colours, there is a simple way in the QNED86A to address this. Just activate the feature called Smooth Gradation and set it to a medium level. Then the television really smooths out all those unwanted transitions quite well – especially in older productions – and it does so in a way that film grain doesn't disappear, nor do strange artefacts appear. In other words, it can be used without concern.

The upscaling itself also performs quite well. Of course, there are no miracles here – with lower quality sources, you can notice characteristic ringing. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to personal taste.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

The QNED86A is equipped with a panel boasting a refresh rate of 120 Hz, so it can be said from the outset that it is suitable for both sports and gaming. And indeed, it is – the image appears smooth, and motion blur is not particularly intrusive. IPS panels have always had some issues with this, and here too, slight blurring can sometimes be noticed, especially in very dynamic scenes, but it is not something that ruins the viewing of a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothness enhancer. In the menu, we have two sliders – one for movies (De-Judder) and the other for sports (De-Blur). The first adds missing frames and can be adjusted to modify the character of motion – from raw, cinematic to a smoother, more ‘theatrical’ look. The second improves sharpness during dynamic actions, so it's worth turning it up a bit if you watch a lot of sports.

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC, everything will run in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only offer two such ports, which can be troublesome with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, as well as ALLM, which automatically activates game mode when the console is turned on. Dolby Vision Gaming is also included, along with proper implementation of the HGiG format, so titles that support these formats look more vivid and detailed. On top of all this, there is the Game Optimizer – a sort of control centre for gamers. From this interface, you can view picture parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your personal preferences. The LG QNED86A6A essentially has everything one could expect from a modern gaming television.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.