LG OLED C5 vs Philips OLED770

LG C5 finally does what we have been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series, and it is very important – because most HDR content on streaming platforms is now created around such luminance. The image finally has the proper "shine," and the details in the highlights look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED televisions, has certain issues. Especially when the screen needs to light up completely. In our test sequences, such as the bright shot from the film The Meg, the brightness clearly drops. Don't get us wrong, this result is not bad; it's more a reminder that OLED technology still has its limitations. Year by year they are becoming smaller, but still.

As for the colours? They are very good. Although the C5 does not match OLEDs with QD-OLED or Tandem RGB panels, the DCI-P3 coverage of 97% and 73% BT.2020 will satisfy even the more demanding viewers. The colours are saturated, natural, and very consistent in HDR material.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

LG C5, like other televisions we have tested, has been checked in the best possible factory mode – which remains the Filmmaker Mode. And here we have good news: in SDR materials, LG has once again done a solid job. The white balance and colour reproduction right out of the box are at a very high level. Most errors – both in balance and in the colour test (Colour Checker) – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings would be desirable in a significantly larger number of televisions!

However, the situation looks different for HDR content, which is precisely what the C series was created for. Here, the C5 performs somewhat worse. The excessive presence of blue in the white balance causes the image to appear distinctly cooler – which affects, for instance, unnaturally pale skin tones or a slightly shifted tone of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – made use of them.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

We must honestly admit – in the case of the LG C5, very little was needed to achieve nearly perfect picture quality. After calibrating, we managed to reach compatibility with reference screens at a level that impresses even when compared to significantly more expensive models. The image after our adjustment looks exactly as filmmakers and series creators would want it – without colour distortions, with natural depth and subtle texture. LG has done a great job this year regarding factory settings and calibration potential. Chapeau bas!

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

LG C5 handles lower quality materials really very well. One of the main problems older WOLEDs faced was posterisation – that is, unwanted “stair stepping” in colour transitions. The C5 utilises a system feature that smoothens these transitions, which works surprisingly effectively. The banding effect is nearly completely eliminated, and the picture gains in coherence. Compared to last year's model, we have the impression that this feature works slightly less effectively – but the good news is that it does not undermine the structure of the image. Film grain, textures, and details remain on the screen – nothing is unnaturally smoothed out.

The C5 also excels at enhancing the quality of older recordings. Thanks to the α9 Gen6 processor (8th gen), the "scaling to 4K" performs really solidly. The image is clear, the details are sharp, and the only minor downside might be slightly noticeable edge sharpening on some borders. However, there is no issue with overscan here – the image is neither artificially cropped nor shifted, which is a significant plus and still not a given.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

The LG C5 is equipped with a 144 Hz display, and this, combined with the virtually zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn't matter whether it's sports, fast-paced games, or just action – the image is razor-sharp.

And what about movies at 24 frames? LG thought of that too. The built-in "TruMotion" smoother allows you to adjust the picture to your own preferences. The "de-judder" slider increases fluidity in films, while "de-blur" gently reduces motion blur – though to be fair, it is nearly invisible here anyway.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

LG C5 is a television designed with gamers in mind – and there isn't a hint of exaggeration in that. It's hard to find anything to criticise here. We have a refresh rate of 144 Hz, full support for VRR, ALLM, and as many as four HDMI 2.1 ports with a full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC all in one room – there are no limitations, everything can be connected without any hassle.

The HDR configuration for games also poses no problems. The television correctly handles the HGiG mode, which allows for an image that matches the creators' intentions. For those interested, there is also Dolby Vision in Gaming mode, although we still recommend HGiG as the most predictable and "pure" version of HDR in games.

It also features Game Bar, which serves as a "command centre" for gamers. Everything important, from VRR settings, to picture modes, to frame rate information – is at our fingertips. The interface is simple and clear. It may look like it’s from a spaceship simulator, but it serves its purpose and just works; as it should.

C5 is truly a complete set for any gamer.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.