LG OLED C5 vs Hisense U7Q

LG C5 finally does what we have been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series, and it is very important – because most HDR content on streaming platforms is now created around such luminance. The image finally has the proper "shine," and the details in the highlights look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED televisions, has certain issues. Especially when the screen needs to light up completely. In our test sequences, such as the bright shot from the film The Meg, the brightness clearly drops. Don't get us wrong, this result is not bad; it's more a reminder that OLED technology still has its limitations. Year by year they are becoming smaller, but still.

As for the colours? They are very good. Although the C5 does not match OLEDs with QD-OLED or Tandem RGB panels, the DCI-P3 coverage of 97% and 73% BT.2020 will satisfy even the more demanding viewers. The colours are saturated, natural, and very consistent in HDR material.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

LG C5, like other televisions we have tested, has been checked in the best possible factory mode – which remains the Filmmaker Mode. And here we have good news: in SDR materials, LG has once again done a solid job. The white balance and colour reproduction right out of the box are at a very high level. Most errors – both in balance and in the colour test (Colour Checker) – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings would be desirable in a significantly larger number of televisions!

However, the situation looks different for HDR content, which is precisely what the C series was created for. Here, the C5 performs somewhat worse. The excessive presence of blue in the white balance causes the image to appear distinctly cooler – which affects, for instance, unnaturally pale skin tones or a slightly shifted tone of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – made use of them.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

We must honestly admit – in the case of the LG C5, very little was needed to achieve nearly perfect picture quality. After calibrating, we managed to reach compatibility with reference screens at a level that impresses even when compared to significantly more expensive models. The image after our adjustment looks exactly as filmmakers and series creators would want it – without colour distortions, with natural depth and subtle texture. LG has done a great job this year regarding factory settings and calibration potential. Chapeau bas!

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

LG C5 handles lower quality materials really very well. One of the main problems older WOLEDs faced was posterisation – that is, unwanted “stair stepping” in colour transitions. The C5 utilises a system feature that smoothens these transitions, which works surprisingly effectively. The banding effect is nearly completely eliminated, and the picture gains in coherence. Compared to last year's model, we have the impression that this feature works slightly less effectively – but the good news is that it does not undermine the structure of the image. Film grain, textures, and details remain on the screen – nothing is unnaturally smoothed out.

The C5 also excels at enhancing the quality of older recordings. Thanks to the α9 Gen6 processor (8th gen), the "scaling to 4K" performs really solidly. The image is clear, the details are sharp, and the only minor downside might be slightly noticeable edge sharpening on some borders. However, there is no issue with overscan here – the image is neither artificially cropped nor shifted, which is a significant plus and still not a given.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The LG C5 is equipped with a 144 Hz display, and this, combined with the virtually zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn't matter whether it's sports, fast-paced games, or just action – the image is razor-sharp.

And what about movies at 24 frames? LG thought of that too. The built-in "TruMotion" smoother allows you to adjust the picture to your own preferences. The "de-judder" slider increases fluidity in films, while "de-blur" gently reduces motion blur – though to be fair, it is nearly invisible here anyway.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

LG C5 is a television designed with gamers in mind – and there isn't a hint of exaggeration in that. It's hard to find anything to criticise here. We have a refresh rate of 144 Hz, full support for VRR, ALLM, and as many as four HDMI 2.1 ports with a full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC all in one room – there are no limitations, everything can be connected without any hassle.

The HDR configuration for games also poses no problems. The television correctly handles the HGiG mode, which allows for an image that matches the creators' intentions. For those interested, there is also Dolby Vision in Gaming mode, although we still recommend HGiG as the most predictable and "pure" version of HDR in games.

It also features Game Bar, which serves as a "command centre" for gamers. Everything important, from VRR settings, to picture modes, to frame rate information – is at our fingertips. The interface is simple and clear. It may look like it’s from a spaceship simulator, but it serves its purpose and just works; as it should.

C5 is truly a complete set for any gamer.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.