LG OLED C4 vs Hisense U7Q

The results of HDR materials are definitely among the better ones. Practically every film significantly exceeds the 700 nits barrier, allowing for a very realistic image. Of course, none of them surpasses the magical thousand, yet the combination of such results and unlimited contrast and black effectively boosts the outcome optically. The last of the scenes, featuring a full-screen burst of sunlight, is actually less bright than the others, although it still represents a commendable level. It is also worth mentioning the excellent coverage of the DCI-P3 colour palette, which will allow for achieving extremely vivid colours.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode implemented in the tested television was "Filmmaker". It was this mode that we used during all tests. This mode proved to be quite good in terms of colour reproduction; however, other shortcomings effectively detracted from the enjoyment of viewing. Starting with the most basic aspect, the white balance, it was easy to notice that it was marked by a dominance of red, which overall changed the characteristics of the image. We could thus see a strong yellowing of the whites and a shift of all colours towards warmer shades. The gamma, which is a curve just as important, if not more so, was quite significantly lowered, resulting in a considerable drop in contrast, except at the beginning of the graph, where the television insidiously lost details. That’s all regarding SDR materials. Taking a closer look at films with a wide dynamic range, we can observe exactly the same phenomenon of yellowing of the white balance as in films with a standard colour palette. The EOTF curve, which replaces our gamma curve, is practically perfect and cannot be faulted.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

As we mentioned earlier, LG televisions are equipped with advanced tools for carrying out the calibration process. We therefore used them to model the image in the way that the director intended. And without modesty, we must admit that we achieved this phenomenally. Both SDR and HDR materials present a level that clearly indicates that this is how a film should look. It is worth looking at the colour errors on the "ColorChecker" palette here, where practically none of them exceeds "1", apart from two samples.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

Once again, we will take a look at the function responsible for smooth gradation, but we will also address the one that aims to improve the quality of lower-quality materials. The default smoothing of tonal transitions, as we have seen, was not the worst, but it can still be improved. The function has a slider, which allows us to adjust its strength. We recommend using the first one, as it yields very good results and does not blur important details.

Image scaling in LG C4 is quite good; however, it cannot be said to be without flaws. The image is slightly sharper by default, although not in a very noticeable way. Admittedly, there are jagged edges on the trees, but this is not a major issue compared to other manufacturers.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The maximum refresh rate that we can set on the LG G4 is 144 Hz. Naturally, this is only possible when connecting the television to a very powerful PC. In other cases, we will be operating at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sport or content with a lot of motion dynamics. For those requiring high fluidity of the image, the manufacturer has implemented a multi-step motion smoother called "TrueMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set within a range from 0 to 10, with each degree affecting the degree of smoothing, allowing everyone to find their golden mean.

The LG OLED C4 panel features an average response time of less than 1 ms (which directly results from our measurements), allowing for an incredibly clear image that is unattainable for LCD televisions, whose response times can be as high as several milliseconds. This is clearly visible in the pictures from the "UFO Test," showing no trailing blur behind the object.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

We can already say that LG C4, like practically every OLED television from the manufacturer, is exceptionally good in terms of compatibility with consoles and PCs. Thanks to the implementation of four full bandwidth HDMI 2.1 ports at 48 Gbps, the manufacturer has included all features that enhance the gaming experience, among which we find simultaneous support for FreeSync and G-Sync technology. With such a tandem, gamers with a graphics card from AMD or Nvidia can confidently opt for C4. However, what should delight the players requiring the highest possible quality the most is the simultaneous implementation of HDR Dolby Vision and HGIG mode. The first is particularly important as it works with extremely low input lag in all settings.

A standard in the Korean manufacturer's televisions is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly" without the need to exit the game. It also enables image adjustments for visually impaired individuals, which is a very nice touch. Another important piece of information is that when VRR technology is enabled, we will not experience a drop in contrast. This is, of course, due to the panel's design and the absence of conventional backlighting. However, it is normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and television.

In summary: LG C4, just like all of the manufacturer's OLEDs equipped with high refresh rate panels and HDMI 2.1 ports, creates a harmonious whole with consoles. In practice, it is a complete television, and if we expect the highest possible performance in gaming, C4 will be an ideal choice.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.