LG OLED B6 vs Hisense U7S / U77SE

The LG B6 is a moderately bright OLED. After calibration it reaches around 800 nits, roughly 200 nits more than last year’s B5. That’s down to the new, budget OLED SE panel from LG Display. In practice it simply gives a bit more headroom and makes HDR look fuller in many scenes than on last year’s lower‑end OLEDs. That does not mean the B6 has no limitations. In very bright shots, when a large part of the screen is strongly lit, brightness can fall below 400 nits. This behaviour is typical for OLED TVs, especially in this segment, and that’s where you see the biggest difference compared with more expensive models. Even so, we judge the B6’s results as genuinely solid. It’s still not a TV for breaking brightness records, but the HDR effect is strong enough that films truly feel like a step up from ordinary SDR. Colour gamut Using the OLED SE panel has had a slight impact on wide colour gamut coverage. Compared with last year’s model the results have fallen by a few percentage points. It covers roughly 96% of DCI‑P3 and about 71% of BT.2020. That doesn’t mean the colours on the LG B6 are weak. In most films and series they look lively, well saturated and simply pleasing to the eye. You only notice the difference in very bright, highly colourful scenes. Then colours lose some intensity compared with QD‑OLED panels. This stems from the WOLED panel structure. Besides red, green and blue subpixels it also uses a white subpixel, which helps to boost brightness. However, this comes at a price. At very high luminance some colour is effectively 'diluted' by the white light, so the saturation of certain colours can be slightly lower. In everyday use this isn’t a major issue, but in the most demanding scenes you can notice it.

The Hisense U7S has considerable potential for HDR display, but it cannot exploit that potential in every scene. On a test pattern it reaches around 1,100 nits, so the backlight itself is very strong. In our brighter film scenes we measured about 640 to 745 nits. That is still plenty for the sun or bright highlights to have a clear bloom and to show an advantage over SDR material. When the TV needs to brighten a larger portion of the image, it handles it fairly well.

The problem appears with small highlights on a dark background. Each of the 192 zones covers an area much larger than a tiny point on the screen. If the TV were to light that whole zone strongly, it would also brighten the area around the highlight. Hisense tries to avoid that and dims the entire zone. This makes blacks look better, but a small bright object that should attract the eye also loses intensity. That is why in two more demanding scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises preserving deep blacks, even at the expense of bright details. With that number of zones it is an understandable compromise, but worth bearing in mind — the peak 1,100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense describes the U7S as ULED, but that is a marketing name, and it is a PFS phosphor backlight that expands the colour palette here. In our measurements the TV covered about 91% of the DCI-P3 colour space and 71% of BT.2020. Those are good results, though they fall short of the best screens on the market. The largest shortfall is in green — the TV does not even reach the DCI-P3 boundary here, so the most intense shades will be less saturated than they should be. Most colours in HDR films and series still look suitably vibrant. A positive is the repeatability of the results. Gamut coverage on test patterns and in film scenes is practically identical.

We tested the LG B6 in Filmmaker Mode, the best picture setting available straight out of the box. ISF modes produce very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of them is, in any case, a much better starting point than Vivid or Eco mode, where the picture is heavily boosted and noticeably less natural. On SDR material the factory settings perform really well. Colour errors are small, the gamma response is correct, and the picture during normal viewing looks natural and does not feel overly "pumped up". It's a bit worse with HDR. When such content is played you quickly see that the white balance hasn't been set perfectly. Too much blue and red gives the image a slightly pink tint. This is also confirmed by colour gamut measurements and the ColorChecker, where samples clearly shift in that direction. It's not a flaw that completely spoils the picture, but it is noticeable with HDR films. Therefore anyone who wants the most faithful image should consider calibration, which we cover further on in the review.

Out-of-the-box colours on the Hisense U7S are decent, but there are a few areas to improve. In SDR there is a red bias in the white balance, which makes the picture too warm and, in places, slightly pink. You can notice this on faces and on bright, neutral surfaces. The gamma also runs below the target, so the TV brightens the image, particularly in darker areas. That makes shadow detail easier to see, but the scene loses some of its depth.

In HDR the white balance is somewhat more even, but not entirely neutral, with a shortage of blue in the mid-tones and a lack of red in the brightest parts. A bigger issue is how brightness is rendered. The EOTF curve shows a large portion of the mid-tones being lifted, causing the picture to look brighter than the source intends. Color Checker measurements are also weaker than in SDR: many errors are around 3 to 4, and some reach as high as 8. Colours can therefore look attractive, but they are not always faithful to what we should see. There is room for improvement here and we will see how much can be corrected through calibration.

During calibration, we concentrated mainly on HDR content, because that's where the factory settings needed the most correction. We did not, however, neglect SDR mode, which after adjustment was brought almost to perfection. Colours are very accurate, and brightness is controlled as it should be. The biggest improvement in HDR came from fixing the white balance. Removing the excess red and blue eliminated the pinkish tint, and the image became much more natural. Skin tones, whites and all colours that had previously shifted towards pink improved. After calibration most errors fell below a Delta E of 2–3, the threshold at which the average viewer stops noticing differences with the naked eye. So the LG B6 can deliver a very accurate picture, particularly for the manufacturer's entry-level OLED model.

Calibration of the Hisense U7S brought the biggest improvements with SDR material. We managed to even out the white balance, so the previous warm tint has gone and whites and greys now look neutral. Gamma is also now very close to the reference, and the TV no longer brightens the picture unnecessarily, so darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. That means the picture is very well set up for watching regular TV and SDR films. It wasn't as smooth in HDR. There is no effective way to correct the EOTF curve, so the TV still interprets a film's brightness somewhat on its own. It brightens parts of the picture and can dim the brightest elements depending on the scene and the behaviour of the local dimming. Calibration could not eliminate this. This is also reflected in the Color Checker results, where many errors remain around 3–4 and a few exceed 7. So the result in SDR is really very good, but in HDR we must accept that the TV adds its own interpretation of brightness to the image.

The LG B6 handles lower-quality material very well. This is largely thanks to effective digital image processing, which can mask some of the source’s imperfections without overly smoothing the whole scene. The "Smooth Gradation" function proves particularly useful. It noticeably reduces posterisation, especially in dark parts of the image. The safest choice remains the Low or Medium setting. The function still effectively smooths out unsightly tonal banding, but does not yet interfere too much with fine details. Purists can of course leave it switched off. Upscaling to 4K also performs very well. Full HD and 720p material retain a good amount of detail, and the image is neither overly sharpened nor heavily blurred. Some limitations only become apparent with very poor sources below 720p, where the smallest text and fine elements are not always perfectly sharp, but this applies to almost every other TV on the market.

The handling of lower-quality material is fairly mediocre on the Hisense U7S. The Pentonic 700 chipset used here does not cope particularly well with strong compression artefacts. The menu includes a "Smooth and Gradient Image" function, but its performance leaves much to be desired. At the low setting tonal transitions show little improvement, although at least the image does not suffer. The medium and high settings still do not remove obvious banding between shades, and they begin to blur details; in our test material even parts of characters' faces disappeared. Interestingly, film grain remains untouched at every level. If you do use this feature, stick to the low setting. Its current behaviour needs refinement, but that is mainly down to the chipset used here.

Upscaling to 4K performs much better. Lower-resolution content gains in legibility, edges are well reproduced, and fine elements look sharp. That does not mean it recovers details that were never in the recording, but the TV makes good use of what it receives from the source. Another plus is that it does not crop the image edges, even with an SD signal.

One of the biggest advantages of OLED panels is the very fast pixel response time. This keeps the picture sharp and free of the visible smearing often seen on LCD TVs. However, there is a downside. During slow camera pans motion can look choppier than on LCD screens, where some of that effect is naturally masked by the slower panel. Fortunately, on the LG B6 this can be easily mitigated using the TruMotion system. With the motion smoothing set correctly you can achieve smoother motion without giving the picture an exaggerated soap opera effect.

Motion handling on the Hisense U7S is decent thanks to the 144 Hz refresh rate. For films there is also a motion smoother with adjustable judder and blur reduction. You can therefore keep a more cinematic motion or increase smoothness if jerky camera pans bother you. The high refresh rate is also useful for sports and gaming, but unfortunately it does not solve the panel's biggest problem.

That problem is pixel response time. Fast-moving objects leave long, clearly visible trails, as our UFO test shows. It looks worst on dark backgrounds, where the trail behind the object is particularly pronounced. So motion can be smooth, but the moving object itself loses sharpness, and that difference on the U7S is fairly easy to notice.

LG OLED B6 has plenty to offer gamers; it’s simply a complete base for PS5, Xbox Series X/S or a capable PC. It has four full-size HDMI 2.1 ports with 48 Gbps bandwidth, so you can avoid irritating cable swapping when connecting several newer devices at once. It offers a full suite of synchronization technologies, from standard VRR to G-Sync and FreeSync. The screen synchronises the refresh rate seamlessly with the frame output from the console or graphics card. Of course it includes ALLM: the B6 automatically recognises when a game is running and immediately reduces latency to a minimum. HDR support is also excellent. The TV supports Dolby Vision, and a correctly implemented HGiG standard means that, after initial calibration in the console settings, the image won’t suffer from blown-out highlights or lost detail in bright areas. The cherry on the cake is the Game Bar. Instead of digging through the full menu during gameplay, a single click is enough to adjust shadow visibility, tweak selected parameters or simply check the current display mode. All of this makes the LG B6 an excellent choice for gamers.

The Hisense U7S has a lot to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz at Full HD, 1440p, and 4K, so modern consoles’ capabilities are well used. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a wide choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate does not eliminate. VRR and ALLM are also present. The first helps prevent tearing when frame rates in a game change. The second automatically switches the TV into game mode, so you don’t have to dig through the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision, including at 120 Hz. Importantly, this format does not introduce significant input lag here. The Game Bar also looks very good. It’s easy to read, visually appealing, and lets you quickly check what signal the TV is receiving. There are also handy gaming settings at your fingertips, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the entire menu.

Our biggest complaints concern HGiG. Hisense continues to do its own tone mapping, which makes setting HDR on the console confusing. You adjust a checkerboard test pattern and the TV continuously adapts how it looks. As a result, the moment the pattern disappears does not correctly indicate the screen’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR peak brightness on the console to about 900 to 1000 nits, rather than relying on the configurator.