LG 55 B4 vs Philips OLED770

The brightness results in HDR materials for LG B4 are very good. It is true that none of them exceed 1000 nits, although the stability of luminance is excellent and looks practically the same in every scenario. The only moment where the tested television performs worse is the last of the scenes, although this should not be surprising. Large frames filled with a lot of white have always been, and probably will continue to be, somewhat of a weakness for OLED televisions. However, the combination of perfect contrast, black levels, and brightness of LG B4 allows for a full experience of the HDR effect. Additionally, the incredibly high coverage of the DCI-P3 colour gamut deserves recognition, reaching 99%. This makes the colours look incredibly vivid and striking.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

The best factory mode prepared by the manufacturer is "Filmmaker," which is exactly what we used throughout the entire testing procedure. We must admit that the unit we received out of the box had quite good colour reproduction. The biggest problem in both SDR and HDR content turned out to be white balance. In the former, a strong red hue was evident, causing the displayed image to have a pronounced yellow tint, particularly noticeable on skin tones and whites. In higher quality materials, this colour was also accentuated, but due to a lack of blue, there were also signs of green visible. Apart from these issues, we also encountered problems with grayscale and the colours themselves.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

LG B4 has been providing very advanced calibration tools in its televisions for years. We can even say that as the only manufacturer on the market, it allows for such deep intervention in image adjustment. It is thanks to these tools that we were able to calibrate the device so well. Evidence of this is the extremely low deltaE errors, which can be said to be at a reference level. Both SDR and HDR materials now look exactly as intended by the film director. It is no coincidence that televisions of this brand are most often used as preview screens for various graphic or post-production studios.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

In this paragraph, we will take another look at the function for smoothing tonal transitions, but we will also check how the television handles lower quality material. As we have managed to verify, the setting responsible for smooth gradation works quite efficiently, although it has its weaker moments. Just as the function works correctly in SDR content, it becomes rather useless in HDR content. Even at the lowest of the options, it blurs essential details, which is why we advise against using it.

The image scaling on LG B4 is rated rather moderately positively. Although there is no edge doubling, the image itself is naturally "soft." We can change this by adjusting the sharpness slider.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

The maximum refresh rate that we can set on the LG B4 is 120 Hz. This is the absolute minimum for those requiring high image fluidity. The manufacturer has implemented a multi-step motion smoother called "TruMotion". It has been divided into two separate sliders adjusting the sharpness of moving images (De-Blur) and jitter (De-Judder). Both sliders can be set in the range from 0 to 10, with each degree affecting the level of fluidity, so everyone can find their golden mean.

The LG OLED B4 panel features an average response time of 0.1 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable for LCD televisions, whose response times can be as high as several milliseconds. This is clearly evident in the pictures from the "UFO Test", showing no trail following the object.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The LG B4 television is equipped with four fully-fledged HDMI 2.1 ports with a full bandwidth of 48Gbps. All features that are identical to this standard were activated without any issues, and throughout the entire testing process, they did not cause any problems. The combination of such extensive functionality and low input lag suggests that the tested television is truly made for gaming. This is not surprising, considering that the manufacturer has always placed great emphasis on this. Therefore, we can enjoy both the properly implemented HGIG mode and gaming in Dolby Vision with low latency. This pairing will certainly attract the attention of all passionate gamers for whom quality is paramount.

An additional standard in televisions from this Korean manufacturer is the implementation of GameBar, allowing for quick adjustment of settings "on the fly," without the need to exit the game. It also enables image adjustments for individuals with visual impairments, which is a very nice touch. Another important piece of information is that when VRR technology is enabled, we will not experience a drop in contrast. This is thanks to the construction of the panel and the lack of conventional backlighting. However, it is normal for shades of grey to flicker slightly; nevertheless, this is a characteristic feature of this function regardless of the manufacturer or television.

In summary: the LG B4, like all of the manufacturer’s OLEDs equipped with 120Hz panels and HDMI 2.1 ports, creates a harmonious whole with the console. In practice, this is a comprehensive television, and if we expect the highest possible efficiency in gaming, B4 will be the ideal choice.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.