Hisense U8Q vs Philips OLED770

When it comes to HDR, the Hisense U8Q shows its claws. On paper, that is, in synthetic measurement tests, the television can achieve nearly 4000 nits of peak brightness. This is a value that most models can only envy. In practice, this translates to very strong light effects in films – in some scenes, we managed to measure a real brightness of between 1500 and 2000 nits, which is a level typically reserved for the absolute top tier of televisions on the market.

Of course, it's not always perfect. In small, pinpoint elements, brightness can drop – a good example is scene number 4 from the film Sicario 2, where instead of thousands of nits, we get around 500. But it’s worth noting that the effect does not disappear completely – the light is still visible, and the image does not seem artificially dimmed. This is a typical issue with Mini LEDs, so it's difficult to consider this a major downside.

On the other hand, the colour reproduction is a huge plus. Thanks to additional coatings that enhance colour saturation, the U8Q nearly covers the entire DCI-P3 colour space (98%), and for the wider BT.2020 range, it achieved over 80%. This is an excellent result that makes HDR films look rich, vivid, and simply very cinematic.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

We must admit that when the U8Q arrived at our editorial office, we were slightly surprised… and positively so. Usually, in televisions, the white balance immediately requires adjustment – it can be too warm or too cold, which immediately leads to strange colour mistakes. Meanwhile, here the situation looks really good straight out of the box. Of course, we are talking about our unit, so there is no guarantee that every model will be equally well calibrated, but in our case, the first impressions were very positive. The only more apparent issue concerned the way the television manages brightness. Looking at the EOTF graph, it is clear that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposure and the impression that the entire scene can be a bit too bright. However, this is not a flaw that undermines the picture, rather an effect characteristic of this model.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

Of course, we wouldn’t be ourselves if we didn’t make adjustments to the white balance. After calibration, we managed to equalise the SDR signal to practically perfection – older films, YouTube content, and classic television looked almost ideal on the U8Q. This is truly an exceptional level that shows this model can do a lot if given a bit of help. Unfortunately, the situation is different with HDR content. The colours themselves don’t pose many problems, but the U8Q’s biggest issue remains the EOTF brightness characteristics. In practice, the television tends to “over-expose” beyond how the image should look in its original form. It’s that slight "bleeding" that we noticed earlier in comparisons with the best screens on the market. It’s a bit of a shame that this characteristic can’t be fully tamed – if we could maintain equally good control over brightness in HDR as in SDR, we would be dealing with an absolutely reference-quality image.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

Hisense U8Q handles lower quality materials quite well. The television can smooth out tonal transitions thanks to the "Smooth and Gradient Picture" feature – it works best when set to Medium. At this setting, it nicely dims unwanted bands and unevenness in the picture, but importantly, it does not remove the film grain or fine details.

The upscaling itself is also at a good level. Images from lower resolutions appear smooth and soft, sometimes even overly so – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily corrected with the sharpness slider, allowing the picture to be adjusted to personal preferences.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

Hisense U8Q features a panel that can refresh the image up to 165 Hz in 4K resolution. In practice, this will primarily be utilised by PC gamers, but as the saying goes – it’s better to have it than not 😊. For films and series, we have a built-in smoothness enhancer called Ultra Motion Smoothness. In the settings, it can be easily adjusted to suit personal preferences – whether we want a more “cinematic” frame rate or a smooth, theatrical spectacle.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

In terms of features, the Hisense U8Q has practically everything one could expect from a modern gaming television. Thanks to the new processor, the manufacturer managed to implement as many as three HDMI 2.1 ports, so there is no problem connecting several consoles or a computer. On top of that, it includes all the key technologies – Game Bar with parameter preview, variable refresh rate (VRR), automatic low latency mode (ALLM)… in a word, a complete set.

But as is often the case with Hisense, it fell a bit short of perfection. The biggest drawback remains the lack of support for the HGiG format, which allows the brightness of the television to be adjusted to the console and maximises HDR in games. It’s a shame, because if this element were included, we would have a device practically made for gamers. As it stands, the U8Q remains “only” a very good choice 😉

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.