Hisense U8NQ vs Philips OLED770

Hisense U8NQ demonstrates its capabilities in terms of HDR, achieving a luminance chart score exceeding 2000 nits. In the first, third, and fifth scenes where the screen is bathed in light, the television displayed very high brightness that impresses and allows one to fully enjoy the HDR effect. Unfortunately, in the second and fourth scenes, such as those from the film "Sicario 2", the television encounters difficulties in maintaining brightness, resulting in disappointing scores around 250 nits. Although the large number of dimming zones should theoretically help, the algorithm responsible for their control does not always work perfectly — bright, small elements like the moon or helicopter lights are too dim, which detracts from the typical HDR effect. Instead of dazzling brightness, we get a more subdued light that does not realise the full potential of HDR. Nevertheless, the television deserves praise for its very good coverage of the DCI-P3 colour gamut at 97%. This results in vibrant colours, and most film scenes look really good, significantly enhancing the viewing quality.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

The Filmmaker mode on the Hisense U8NQ television can be described as the most accurate mode available on this model. Despite its accuracy, it has significant errors in reproducing reference images, which we will now describe. In the case of HD content, the white balance shows a clear dominance of red, making the image overly pink and warm. The comparative photo below illustrates how this effect impacts content presentation. The brightness characteristics also leave much to be desired — too low a gamma results in an excessively bright screen, and blacks appear elevated, making the overall image seem cooler than it should be.

In the case of 4K HDR content, the problem is the opposite — the white balance shows too great a dominance of blue, resulting in an artificial appearance and an unnaturally sharp image. All of these deviations for both HD and 4K HDR content can be confirmed using the Colour Checker test, which clearly demonstrates how colours deviate from correct standards.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

The white balance for both 4K and HD content has been significantly adjusted, which has greatly improved the picture quality. Although some errors are still visible, they are not large enough to heavily affect the perception of the image. A significant improvement can also be noticed in the gamma brightness characteristic — the picture is no longer excessively bright, translating into more natural blacks and better contrast.

However, as with many other Hisense models, there are visible issues with the EOTF curve, which is responsible for managing brightness in high-quality materials. Although at first glance it may seem correct, when the filter is applied to the "EOTF in films" chart, it is evident that the television somewhat "manipulates" 4K content. It is clear that the EOTF curve is significantly below the reference level, leading to an overall dimming of the image compared to the reference. We noticed this effect in previously tested scenes from the films "Pan" and "Billy Lynn." While it is not a serious issue, it is worth noting. It may be of great importance to those seeking a display with the most faithful reproduction of the image. Despite this error, for most, the picture will be more enjoyable. Colours are better represented, and the overall picture quality is significantly improved.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

In the context of smoothing tonal transitions, the television Hisense U8NQ unfortunately struggles. The “Smooth and Gradient Picture” function does not yield noticeable effects — there is no improvement in any setting, which is disappointing, especially for demanding scenes with a lot of subtle tonal transitions.

Regarding digital processing, or so-called upscaling, the scene with the model is presented correctly — her outline is clear, without significant cropping. Similarly, thin lines, such as tree branches, exhibit slight jaggedness, but overall it looks plastic and soft, which creates a good impression. Unfortunately, there is also an issue with so-called overscan, which causes cropping of the image at the edges. This can be frustrating when watching content like news, where lower information bars may be partially invisible.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

Hisense U8NQ is equipped with a 144 Hz panel, making it an excellent choice for both sports and gaming. The television will also easily satisfy film enthusiasts, as it features a built-in "Ultra Motion Smoothness" processor that allows you to control the smoothness of the image — you can decide whether you prefer a more "framey" picture or a smoother, theatrical effect. This provides great flexibility in adjusting motion quality to the viewer’s individual preferences.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

Hisense U8NQ offers everything a gamer may need for comfortable gameplay. The television supports a refresh rate of 144 Hz, ensuring an extremely smooth image, particularly in dynamic action games. The VRR (Variable Refresh Rate) feature allows the image to adjust to varying frames per second, eliminating stuttering and tearing, resulting in exceptionally fluid gameplay. Additionally, the television is equipped with an ALLM (Automatic Low Latency Mode) feature, which automatically switches the television to gaming mode, minimising input lag. This allows players to enjoy responsive gameplay without the need to manually adjust settings.

Hisense U8NQ also supports Dolby Vision, which is important for gamers who value high image quality, high contrast, and deep colours in games that support this format. The television also has a “Game Bar” — a feature that provides quick access to key settings during gameplay, significantly enhancing user convenience.

However, it is worth noting that despite its rich set of features, the Hisense U8NQ does not offer support for the HGiG standard, which is a popular HDR format in games. This may be disappointing for gamers expecting optimal detail reproduction in HDR scenes. Nevertheless, the other features of the television make the Hisense U8NQ a solid choice for console gaming enthusiasts, offering fluidity, high contrast, and user convenience.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.