Hisense U8NQ vs Hisense U7Q

Hisense U8NQ demonstrates its capabilities in terms of HDR, achieving a luminance chart score exceeding 2000 nits. In the first, third, and fifth scenes where the screen is bathed in light, the television displayed very high brightness that impresses and allows one to fully enjoy the HDR effect. Unfortunately, in the second and fourth scenes, such as those from the film "Sicario 2", the television encounters difficulties in maintaining brightness, resulting in disappointing scores around 250 nits. Although the large number of dimming zones should theoretically help, the algorithm responsible for their control does not always work perfectly — bright, small elements like the moon or helicopter lights are too dim, which detracts from the typical HDR effect. Instead of dazzling brightness, we get a more subdued light that does not realise the full potential of HDR. Nevertheless, the television deserves praise for its very good coverage of the DCI-P3 colour gamut at 97%. This results in vibrant colours, and most film scenes look really good, significantly enhancing the viewing quality.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The Filmmaker mode on the Hisense U8NQ television can be described as the most accurate mode available on this model. Despite its accuracy, it has significant errors in reproducing reference images, which we will now describe. In the case of HD content, the white balance shows a clear dominance of red, making the image overly pink and warm. The comparative photo below illustrates how this effect impacts content presentation. The brightness characteristics also leave much to be desired — too low a gamma results in an excessively bright screen, and blacks appear elevated, making the overall image seem cooler than it should be.

In the case of 4K HDR content, the problem is the opposite — the white balance shows too great a dominance of blue, resulting in an artificial appearance and an unnaturally sharp image. All of these deviations for both HD and 4K HDR content can be confirmed using the Colour Checker test, which clearly demonstrates how colours deviate from correct standards.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

The white balance for both 4K and HD content has been significantly adjusted, which has greatly improved the picture quality. Although some errors are still visible, they are not large enough to heavily affect the perception of the image. A significant improvement can also be noticed in the gamma brightness characteristic — the picture is no longer excessively bright, translating into more natural blacks and better contrast.

However, as with many other Hisense models, there are visible issues with the EOTF curve, which is responsible for managing brightness in high-quality materials. Although at first glance it may seem correct, when the filter is applied to the "EOTF in films" chart, it is evident that the television somewhat "manipulates" 4K content. It is clear that the EOTF curve is significantly below the reference level, leading to an overall dimming of the image compared to the reference. We noticed this effect in previously tested scenes from the films "Pan" and "Billy Lynn." While it is not a serious issue, it is worth noting. It may be of great importance to those seeking a display with the most faithful reproduction of the image. Despite this error, for most, the picture will be more enjoyable. Colours are better represented, and the overall picture quality is significantly improved.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

In the context of smoothing tonal transitions, the television Hisense U8NQ unfortunately struggles. The “Smooth and Gradient Picture” function does not yield noticeable effects — there is no improvement in any setting, which is disappointing, especially for demanding scenes with a lot of subtle tonal transitions.

Regarding digital processing, or so-called upscaling, the scene with the model is presented correctly — her outline is clear, without significant cropping. Similarly, thin lines, such as tree branches, exhibit slight jaggedness, but overall it looks plastic and soft, which creates a good impression. Unfortunately, there is also an issue with so-called overscan, which causes cropping of the image at the edges. This can be frustrating when watching content like news, where lower information bars may be partially invisible.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

Hisense U8NQ is equipped with a 144 Hz panel, making it an excellent choice for both sports and gaming. The television will also easily satisfy film enthusiasts, as it features a built-in "Ultra Motion Smoothness" processor that allows you to control the smoothness of the image — you can decide whether you prefer a more "framey" picture or a smoother, theatrical effect. This provides great flexibility in adjusting motion quality to the viewer’s individual preferences.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

Hisense U8NQ offers everything a gamer may need for comfortable gameplay. The television supports a refresh rate of 144 Hz, ensuring an extremely smooth image, particularly in dynamic action games. The VRR (Variable Refresh Rate) feature allows the image to adjust to varying frames per second, eliminating stuttering and tearing, resulting in exceptionally fluid gameplay. Additionally, the television is equipped with an ALLM (Automatic Low Latency Mode) feature, which automatically switches the television to gaming mode, minimising input lag. This allows players to enjoy responsive gameplay without the need to manually adjust settings.

Hisense U8NQ also supports Dolby Vision, which is important for gamers who value high image quality, high contrast, and deep colours in games that support this format. The television also has a “Game Bar” — a feature that provides quick access to key settings during gameplay, significantly enhancing user convenience.

However, it is worth noting that despite its rich set of features, the Hisense U8NQ does not offer support for the HGiG standard, which is a popular HDR format in games. This may be disappointing for gamers expecting optimal detail reproduction in HDR scenes. Nevertheless, the other features of the television make the Hisense U8NQ a solid choice for console gaming enthusiasts, offering fluidity, high contrast, and user convenience.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.