Hisense U7Q vs TCL C7K / QM7K 55"-85"

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

In terms of brightness, the models ranging from 55 to 85 inches in the C7K series are truly impressive. Under the best testing conditions, the 65-inch screen reached over 1200 nits, which in practice means that the brightest scenes can shine with almost cinematic brilliance. These are not just dry numbers from measurements – during viewings, the white skies, explosions or reflections of light on water looked extraordinarily striking, often giving the impression that the television exceeded its price class. This is particularly effective in scenes with large areas of brightness, where the screen is filled with intense light – such as in sunlit shots or during dynamic action sequences. Viewers seeking strong HDR will definitely be satisfied.

However, scenes that require precise control of the backlighting – with small points of light on a dark background – prove to be more challenging. Here, the C7K, despite having over a thousand zones, still dims the brightness to maintain deep blacks. The effect is that in films like Sicario 2 or Life of Pi, some details, like a distant lantern or single reflections, can be less distinct or blend into the surroundings. This is a compromise inherent in MiniLED technology – it provides excellent image depth and blacks at a level that ordinary LCDs do not offer, but this comes at the cost of limited visibility of the finest lights.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now could be found in most competing brands. This is great news, as this mode is considered the one that most accurately represents the original vision of the creators and is often recommended by enthusiasts of good picture quality. Unfortunately – as is often the case – the mere presence of it does not guarantee perfection. The Filmmaker mode in the TCL C7K is not without its flaws. One can point out the incorrect white balance, particularly the slight dominance of blue, which resulted in cool, somewhat greyish skin tones. But that was not the biggest issue. The main complaint was excessive brightness exposure, which was clearly visible on gamma and EOTF charts. The image was simply too bright, at times even overexposed, which affected not only the texture of the scenes but also the overall viewing experience. Some details were simply lost, and the entire image looked like someone had slightly overdone the brightness slider. As always, we decided to see what could be squeezed out of it after calibration. And that’s where it started to get really interesting…

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

After calibration, the TCL C7K presented itself in a really good light, especially when it comes to SDR content. We managed to precisely tune the white balance, colour gamut, and brightness characteristics so that the colour errors on the ColorChecker palette fell below a value of 2. For the uninitiated – this is nearly a perfect result, indicating that the image closely resembles what the creators intended. Unfortunately, it looked worse with 4K HDR content. While we slightly managed to calm the white balance and correct its previous errors, it still shows that the TV has some “MiniLED traits”, particularly in brightness management. When we checked how the C7K copes with the EOTF curve on real film scenes, rather than just synthetic test patterns, it turned out that the screen still tends to slightly brighten the entire image. This affects the overall impression – the black loses some depth, and the image becomes less contrasty than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is truly very good. After calibration, the C7K is capable of displaying an image that can successfully compete with much more expensive models. Good colour tuning, natural skin tones, and pleasant brightness ensure that movie sessions and everyday content viewing are more than satisfactory.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The TCL C7K features a function that, according to the manufacturer, is designed to smooth out unwanted colour transitions – a sort of rescue for less successful tonal shifts. It's called "Gradual Smoothing" and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. What's worse, the function can cut out elements from the image that should remain. Fortunately, the film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but still – it's better to simply turn this option off.

When it comes to scaling lower resolution content, it’s much better. SD and HD materials look quite decent, although at times we had the impression that the image was losing sharpness and becoming too soft – as if something was detracting from its clarity. Fortunately, with very low sources (e.g. 576p), there was no overscan effect, meaning the image was not artificially cropped – everything fit on the screen as it should.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The TCL C7K handles motion smoothness really very well. The matrix used in it offers a refresh rate of 144 Hz, which in itself suggests that this television is something more than a regular "60 Hz" panel. What's more – if we connect the C7K to a computer and set the resolution to Full HD. But we will write more about this in the section for gamers and cooperation with PCs. Returning to everyday use – both sports and films look very good here. Thanks to the fast panel and well-functioning motion smoother, the C7K is great for watching matches, as well as for film screenings. In the menu, we find two sliders – blur reduction and flicker reduction – which allow you to adjust the smoothness effect to your own preferences. At lower settings, we get a more cinematic effect, with a slight choppy motion. At higher settings – the image becomes more theatrical, overly smooth. Everyone can set it to their liking.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

The TCL C7K is a television that on paper appears to be the dream equipment for gamers – and most importantly, it also holds up in practice. To start with the good news: there are two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, making full use of their capabilities. The panel itself supports a refresh rate of 144 Hz, which provides a significant advantage in fast-paced games. Additionally, it comes with a complete set of gaming features: VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and support for Dolby Vision in games. There is also an HGiG mode that allows for an HDR effect in line with the creators' intentions. GameBar, which is an information bar for gamers. It works quickly, looks clear (like a Nintendo console👌), and shows the most important information: the current frame rate, VRR status, and even HDR parameters.