Hisense U7Q vs Samsung QN80H

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The Samsung QN80H is undoubtedly a bright TV. In synthetic tests it exceeds the 1000-nit mark, which on paper promises a solid HDR effect. In practice the screen really shows its teeth, although it can't fully spread its wings (or its backlight, if you will 🤔) in every condition. Bright, wide scenes make the best impression. Well-lit outdoor shots and brightly lit scenes look really good on it. Brightness then stays around 700 nits, which provides a noticeable step up in quality compared with standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to dim these strongly, in order to protect black depth at all costs. On the one hand this gives better contrast, on the other... you lose dynamics and the brilliance of fine HDR detail. So the TV has considerable potential, but the dimming algorithm can be too restrictive.

Colour gamut coverage

When it comes to colours it's good as well. The QN80H uses quantum dot technology, and in our measurements it covered 93% of the DCI-P3 colour space and about 70% of BT.2020. Today those results aren't exactly jaw-dropping, but in real-world use they're more than sufficient to deliver a vivid, natural image for most films and TV series. Colours are suitably saturated, and after proper calibration they don't look artificial or overly aggressive.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

The factory settings of the QN80H performed really well, especially compared with the majority of TVs we receive for testing. Of course, our measurements were taken in Filmmaker Mode, and that's the mode we recommend turning on immediately after the initial setup. For SDR material, our sample was set up surprisingly well. The white balance was very even, colours looked natural, and errors were so small they were hard to notice without measurement equipment. The only weaker point was the gamma. In the brighter parts of the image the TV brightened them a little too much, which at times made the picture lose some depth. Still, we'd like most TVs to look this good straight out of the box.

It fared a little worse in HDR. The white balance was still set correctly, so the problem was not with the colours but with the way the QN80H managed image brightness. This was immediately visible on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to clip. Interestingly, very small points were often dimmed too much at the same time. As a result, some fine details simply disappeared. So the factory Filmmaker mode in HDR is not bad, but it is definitely not as well calibrated as in SDR.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

We saw the biggest difference after calibration in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we managed to get to grips with the way the QN80H handled brightness, as it had been over-brightening most scenes. After calibration the picture is calmer, more natural and much closer to how a faithful image should look.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

Digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we already know from the manufacturer's earlier models, and it still performs very well, especially with lower-resolution content. The image is effectively upscaled to 4K, but without excessive sharpening and without giving the impression the TV is aggressively trying to improve the source material.

The "Noise Reduction" function also proves useful. It can noticeably reduce posterisation and visible banding in lower-quality material, particularly in low-bitrate streaming. However, it's important to remember that it does not work without side effects. It can remove some film grain and slightly smooth the image. So with a high-quality source we'd leave this function switched off. If, however, someone is more bothered by banding and uneven tonal transitions than by the loss of some grain, "Noise Reduction" can be a really useful addition.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

Motion handling and motion clarity on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach as much as 240 Hz. That's new for Samsung TVs and a useful addition for people who want to use the TV for PC gaming as well. We were more interested, however, in how the QN80H performs at 120 Hz, because consoles use that refresh rate. Here it performs very well. The panel does not suffer greatly from the smearing typical of VA panels, and light trails behind moving objects are mainly visible on dark backgrounds. That said, it's nothing that would interfere with normal watching of sport or gaming. The TV also has a motion smoothing system that Samsung calls "Wyrazistością obrazu". You can adjust judder reduction and blur reduction separately, so it's easy to tailor its behaviour to films, sport or your own preferences.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

The Samsung QN80H is a TV that stands out when it comes to gaming features. The biggest new addition for 2026 is DLG mode, which allows refresh rates of up to 240 Hz when the image is switched to Full HD. It's an option aimed mainly at PC users, but it also shows that Samsung is still heavily developing the gaming side of its TVs. However, the list of advantages doesn't end there. The QN80H has four full-fledged HDMI 2.1 ports, which is still not standard at this price point. So you can connect several consoles, a PC or a soundbar at the same time without having to wonder which port supports the full video capabilities. The TV also supports VRR, ALLM and HGiG, so it's hard to fault its basic feature set.

A downside is the lack of Dolby Vision, which may matter primarily to Xbox Series X owners. However, this is not a flaw that disqualifies the QN80H as a gaming TV. Samsung has a feature most manufacturers still lack: its proprietary motion smoothing, Game Motion Plus. It's a motion smoothing system that works in game mode too, allowing you to improve the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than the Dolby codec, especially in more demanding games that don't offer a 60 FPS mode. The image becomes noticeably smoother, while controls remain sufficiently responsive. So despite the lack of Dolby Vision, the QN80H remains one of the best-equipped gaming TVs in its class.