Hisense U7Q vs Samsung Q8F

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. In measurements, it reaches up to 500 nits, which in practice means that most movie and series scenes look pleasing, and it cannot be accused of lacking the 'HDR effect'. In films such as Life of Pi or The Meg, the screen was able to burst with brightness and deliver a light effect at a satisfying level. It struggles more in difficult moments — during dark scenes with individual bright points. The global dimming used causes the television to dim the image to maintain deep blacks, but at the expense of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks, but somewhat takes away the brightness from individual elements, and one must simply keep this in mind. In terms of colour reproduction, the Q8F uses quantum dot technology, which widens the colour gamut. A coverage of the DCI-P3 palette at 91% can be considered a decent result, although it is not a record-breaking figure compared to other QLEDs.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

We decided to check out the Filmmaker mode, as it provided us with the best image straight out of the box. However, this does not mean it was perfect. The white balance had too much blue and red, resulting in the white taking on a slight mauve-pink hue. Such an imbalance affected the visibility of practically all colours, as can be seen in the comparison photo below. The brightness characteristics in SDR content were quite well adjusted, though in HDR material we noticed that the television did not always manage its global dimming effectively — at times the screen was too dim, while at other moments it could suddenly brighten. Fortunately, issues related to colours can be effectively corrected with calibration tools, so we decided to get to work.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

After calibration, we managed to correct the white balance to near perfection. Older SDR content looks fantastic — most errors fall within a value range of 2, which is well below the threshold of perceivability for the human eye. In HDR, we also brought the white balance to an acceptable level, but another issue arises here. So why are there still relatively large errors in colour reproduction? This mainly stems from the limited colour palette and the way the television manages brightness. The global dimming technique used does not give the user control in the settings, so when analysing the EOTF curve in HDR films, it is apparent that the Q8F can modify luminance independently. This can be regarded as a certain limitation, but despite this, the picture after calibration is still much more pleasant to view than in the factory version.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

Let’s check how the Q8F performs with older content, which often has poor quality. Let's start with the positives: the upscaling, or raising the image to a higher resolution, works really well. The television handles both traditional television and YouTube material quite competently, without giving the impression that we are dealing with something completely unattractive. It performs less well with very low resolutions, such as 576p — the image can be cropped, and unfortunately, the overscan issue cannot be turned off. Moreover, the digital processing itself appears less effective. The noise reduction feature, instead of eliminating unwanted disturbances, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors start to resemble characters from cheap Turkish soap operas. Therefore, it’s hard to consider this option useful — it’s best to leave it completely turned off. Perhaps Samsung will refine the operation of this function in future updates, but for now, it’s difficult to view it as anything other than an unnecessary addition.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

Due to the applied 60 Hz matrix, it is difficult to call the Q8F a television designed for gaming or watching sports. The panel is not particularly fast, which makes motion blur noticeably visible. If you were hoping for spectacular, even 'stadium-like' experiences during broadcasts, you may feel slightly disappointed. Fortunately, in the case of films and series, Samsung has not abandoned the motion blur reduction feature. This is nothing but a motion smoother that allows you to improve the fluidity of productions recorded at 24 or 30 frames per second. This way, you can decide for yourself whether you prefer a smoother, 'television' image or to maintain a cinematic character. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

It is not entirely clear what Samsung has meddled with this year regarding its televisions, but the Q8F is not free from all the confusion surrounding updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it is difficult to find a reason to do so here. Apart from the automatic game mode and the attractively designed Game Bar, we receive practically nothing that could attract gaming enthusiasts. The lack of proper HGiG implementation is a significant issue, especially since after the 1126 update, the feature simply disappeared. The situation regarding VRR is even worse. Although it is listed in the manufacturer's brochures and appears in the Game Bar, we were unable to activate it. The Xbox Series X console did not allow activation at all, and the option remained greyed out and inactive. It is hard to praise such a television even to casual gamers, which is a pity, as Samsung had a strong bargaining chip in the gaming segment for years.