Hisense U7Q vs Samsung Q6F (IPS)

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The Samsung Q6F is, unfortunately, a very dark model. Its peak brightness in HDR does not exceed 250 nits, which is a value that is decidedly too low to even talk about any effect of “high dynamic range,” or HDR. In practice, it’s better to stick to content in SDR format, which simply looks more predictable on this television. Another problem is the global dimming technique – in scenes with a lot of black, the television drastically dims the entire panel to artificially improve the black levels. This causes the image to become even darker, and the brightness can drop below 100 nits. The only consolation is supposed to be the QLED technology, but even here it is average. The layer of quantum dots used is not of the highest quality, as the coverage of the DCI-P3 colour palette does not exceed 90%. As a result, the colours in HDR content may simply appear under-saturated.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

We tested the television in Filmmaker mode, which showed us two completely different facets of this model. Looking at SDR content, we were genuinely shocked at how good this television looks straight out of the box. It was really difficult to find fault with anything here. Despite a slight 'muddiness' in the white balance or somewhat brightened details in the blacks (which directly stem from the design of the IPS panel), the colour errors hovered around a level of '2'. This result is not only surprisingly good but downright amazing, considering the price of this device.

On the other hand, what the Q6F displayed in terms of colours after switching to HDR mode was a very unpleasant surprise. The errors in colour reproduction and palette were so enormous that our charts literally ran out of scale. Of course, since Samsung even in such an affordable model offers very extensive calibration options, we decided to approach the issue professionally and see what could be done during calibration.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

After our calibration, the colours in SDR mode looked even better – the result is truly surprising, as colour errors at the '1' level are something generally seen in devices costing several thousand pounds. In this regard, the Q6F is really an excellent screen for everyday television, less demanding series or films. Unfortunately, our intervention in the HDR mode did not bring a noticeable improvement. The television, due to its poor blacks and low coverage of a wide colour gamut, still has significant issues with proper colour saturation, especially reds. This is an example of a device where HDR exists mainly as a label on the box – for everyday use, we definitely recommend watching content in SDR format.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

Q6F performs very well in upscaling lower-resolution content to native 4K. The scaling here is surprisingly good, even for such an inexpensive television from the QLED series. The only downside is the situation where we are watching very low-resolution materials, such as 576p (typical for old DVD players) – in which case the image may be slightly cropped. This is due to the fact that the television does not allow the Overscan function to be turned off, which is a typical issue with Samsung devices.

The situation is completely different when it comes to digital processing, specifically the attempt to smooth the image of unwanted artifacts. Here the television completely fails. Although there is a function in the menu called "Noise Reduction," it yields no visible results regardless of the slider setting. The only thing it manages to do is introduce undesired errors in the image. Despite its presence in the system, we definitely do not recommend using it.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The 60 Hz panel in the Samsung Q6F is standard for this price range, making it rather average for dynamic sports or gaming. However, when it comes to films, the television performs quite well thanks to the motion smoothing feature. The "Motion Reduction" option allows you to adjust the smoothness of movement to your own preferences – from maintaining a cinematic character to complete fluidity.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

We're not going to beat around the bush – the Q6F is not a television designed for gamers. Although it features additions like ALLM (automatic low latency mode) and VRR frame synchronisation for consoles, the list of advantages basically ends there. Aside from these basics, the television offers nothing more that would satisfy those who spend a lot of time in front of a console. It’s a great shame that such a useful tool as Game Bar, which allows for quick control of game parameters in Samsung's higher models, is missing here. In terms of gaming, this model is absolutely basic and is only suitable for "casual" gamers.