Hisense U7Q vs Philips OLED820

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel found in its biggest rivals – the LG C5 and Samsung S90F. This means we can expect really solid results. This year, mid-range OLED panels can exceed the threshold of a thousand nits, and the tested model reaches around 1300 nits in some films. This is an outstanding result, allowing the director's vision to be conveyed with immense precision, as this is the brightness range in which contemporary productions are mastered. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes filled with white, like those in the film The Meg, can drop brightness to 400–500 nits, which clearly weakens the effect. This is a characteristic of OLED technology that has yet to be fully eliminated. Despite this limitation, it is hard not to appreciate the HDR in this model – high luminance and a wide DCI-P3 colour gamut coverage of 99% make the image simply look fantastic.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

The colour reproduction in the factory settings really surprised us, and positively so. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of colour. The white balance was relatively accurate, though there was a slight deficiency in the blue hue, which occasionally gave the image a slightly yellowish tint. However, this is not a flaw that particularly detracts from everyday viewing. A bigger issue arose with the brightness characteristics. The gamma curve clearly deviated from the ideal, with the line below the expected values, causing the image to be excessively brightened, and the colours looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

After calibration, both the Filmmaker mode and the gaming mode gained a lot. A slight adjustment of the white balance and an improvement in brightness characteristics produced excellent results in SDR content – the image looked almost perfect, natural, and very close to reference. In the case of HDR materials, the situation was similar, the colours were presented wonderfully, and it was hard to find anything to criticise. However, we noticed a certain feature, which we already pointed out when comparing scenes from the film Billy Lynn. The analysis of the EOTF curve showed that the television has a slight tendency to dim details in the blacks, so the darkest parts are not always displayed exactly as intended by the director. Nevertheless, the effect after calibration is stunning, and the OLED820 is emerging as one of the more interesting screens in its class. It just needs a little pampering, and there really is nothing to worry about.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

Fortunately, the earlier effects of the mentioned posterisation can be quite effectively mitigated. The "distortion reduction" function set to a medium level deals with unwanted colour banding, improving the smoothness of tonal transitions. It does happen that it works a bit too aggressively and also smooths out some details – such as minor skin imperfections of the actors – but nevertheless, it can be considered worth using without substantial compromises. The upscaling in the OLED820 also performs quite well. The test image with the model is exceptionally soft, sometimes even too much so, although this can be rectified by slightly boosting the sharpness in the picture menu – this is really a matter of individual preference. The absence of overscan issues with very low-resolution content is also commendable, meaning we don't have to worry that the image will be unnecessarily cropped.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The fluidity of motion is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which primarily benefits PC gamers, but even with standard television sources or consoles, where it operates at 120 Hz, the motion is fast, sharp and simultaneously smooth, without signs of blurring. This is thanks to the remarkable response time between pixels, which maintains image clarity in every dynamic scene. The manufacturer has also added its own smoother called "Motion Style". In the menu, we find two sliders – the first, responsible for fluidity, allows adjustments to the number of artificially added frames in films. This way, we can choose a raw, cinematic character with a distinctly visible film frame or a more theatrical image with smooth motion. The second slider is for motion blur reduction, particularly useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

The Philips OLED820 is one of the most complete televisions for gamers. On board, we find practically everything one could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (it's a shame there aren't four), variable refresh rate VRR, automatic game mode ALLM, support for Dolby Vision in games, and a good implementation of the HGiG mode. The television handles lower resolutions at 120 Hz with ease, so one can count on considerable flexibility when choosing different picture modes on the console. Philips also includes a Game Bar – a panel that allows changing picture modes, adding a crosshair, or previewing parameters. Although it looks rather clunky and is less polished than that of the competition, it does its job. In practice, therefore, the OLED820, in addition to a full set of four HDMI 2.1 ports, offers nearly everything a gamer could need.