Hisense U7Q vs Panasonic W95B

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The Panasonic W95B is truly a bright screen, capable of achieving a peak luminance of around 1400 nits. In brighter, well-lit film scenes, this value translates to spectacular HDR effects that can make a big impression. However, knowing our test setup, you can probably see that in very demanding shots – such as the moon in the distance or the lights of a helicopter in the scene from Sicario 2 – the television does not impress. In such situations, brightness drops to around 200 nits, which makes the HDR effect much less noticeable. This happens because Panasonic prioritises maintaining deep blacks, not illuminating the background – for many users, this shouldn't be a cause for concern. However, it is important to remember that in these moments the image begins to resemble SDR content. The coverage of the colour palette also deserves praise, as it reaches about 93% of the DCI-P3 space thanks to the use of a PFS filter (also known from QLED technology). As a result, most films look very good in terms of saturation and colours, preserving the cinematic character of the image.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate colour reproduction, although it is not without minor imperfections. The white balance slightly veers towards red, which may cause a subtle warming of the image, and the gamma curve is slightly elevated, making the screen appear a bit brighter. It is good that the manufacturer included this mode – even in factory configuration, it provides a reasonably natural appearance for films. However, knowing how susceptible Panasonic televisions are to calibration, we decided to see how much the image could be improved after professional tuning.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

After professional calibration, the Panasonic W95B shows what it is truly capable of. Colour errors have mostly dropped below values of 2–3, making them practically invisible to the human eye. It was also possible to correct the excess red in the white balance, which has resulted in the image no longer having a slight pink tint, and details in dark areas are no longer lost due to excessive dimming in the gamma. In HDR content, the improvement is also noticeable – colour saturation is now more stable and does not shift so markedly towards blue as it did before. This is truly an excellent television for watching films and series in the highest possible quality. While we know that Mini LED screens are not always perfect for this, the W95B is a perfect example that with proper fine-tuning, an effect close to OLEDs can be achieved.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

In terms of image processing, the Panasonic W95B performs excellently. The proprietary processor responsible for digital image processing effectively upscales lower resolution content to 4K, preserving a great deal of detail and a natural appearance of contours. The final effect is impressive – the upscaling here is at a truly high level, and Full HD content can look surprisingly good. The way the television smooths tonal transitions in low-quality materials is also noteworthy. The algorithm does not operate as aggressively as in some competing models, but as a result, it does not cause a loss of detail or blur film grain.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The 144 Hz panel used in the Panasonic W95B offers excellent fluidity, although in practice, due to the appearance of television content or the limitations of new generation consoles, it is worth observing its performance at a refresh rate of 120 Hz. In this mode, the television performs superbly – despite being a VA panel, which is not known for the fastest pixel response times, motion blur here is minimal and difficult to detect with the naked eye.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Aside from the previously mentioned drawback related to the VRR mode, in which local dimming does not work, the Panasonic W95B is a true gaming monster. The television offers practically everything that gamers can expect – perhaps except for four HDMI 2.1 ports, as there are only two available. Onboard, we find an auto low latency mode (ALLM), properly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. It is all complemented by an interestingly designed Game Bar, presented in the form of circles. While it may not be the most visually attractive, it serves its purpose – allowing quick access to key game parameters and adjusting settings without entering the system menu.