Hisense U7Q vs LG QNED86A / QNED85A / QNED87A

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

Against a backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect perform much better. This is a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television manages well with their backlighting, and the details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming causes the black to practically disappear, and instead, we get a grey haze spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic character. In bright animations or colourful family films, this will not be a problem, as vibrant colours and bright light dominate. But in horrors or productions set in darkness, these limitations are very strongly felt. As a comfort, it is worth adding that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of a wide colour gamut. Both the DCI-P3 palette and the broader BT.2020 perform really well here. This makes the colours in HDR films saturated, juicy, and with the appropriate depth – even if the black itself disappoints, the colours can save the viewing experience and make the image look attractive.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable was the poorly tuned white balance – there was a lack of blue, causing the overall image to take on a slightly yellowish, and at times even orange hue. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – specifically, local dimming that only works along the edges of the screen – the QNED86A tends to oversaturate entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to “boosted brightness,” which can strain the eyes over time.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

What has been saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the hues finally looked natural, without the strange yellow or orange tones that previously spoiled the perception. Unfortunately, even the best calibration cannot circumvent the structural limitations. The already very modest number of local dimming zones and their unfortunate placement mean that the analysis of the EOTF curve in films still showed clear over-brightening of scenes. The picture tended to flatten, lacking cinematic depth. Fortunately, this effect is not so noticeable in older productions or in SDR content. There, the calibration truly makes a difference and allows one to harness the QNED so that the image can be appealing. However, the specifics of this construction – especially the issues with contrast – cannot be completely bypassed.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

If someone is worried about potential "steps" when blending colours, there is a simple way in the QNED86A to address this. Just activate the feature called Smooth Gradation and set it to a medium level. Then the television really smooths out all those unwanted transitions quite well – especially in older productions – and it does so in a way that film grain doesn't disappear, nor do strange artefacts appear. In other words, it can be used without concern.

The upscaling itself also performs quite well. Of course, there are no miracles here – with lower quality sources, you can notice characteristic ringing. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to personal taste.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The QNED86A is equipped with a panel boasting a refresh rate of 120 Hz, so it can be said from the outset that it is suitable for both sports and gaming. And indeed, it is – the image appears smooth, and motion blur is not particularly intrusive. IPS panels have always had some issues with this, and here too, slight blurring can sometimes be noticed, especially in very dynamic scenes, but it is not something that ruins the viewing of a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothness enhancer. In the menu, we have two sliders – one for movies (De-Judder) and the other for sports (De-Blur). The first adds missing frames and can be adjusted to modify the character of motion – from raw, cinematic to a smoother, more ‘theatrical’ look. The second improves sharpness during dynamic actions, so it's worth turning it up a bit if you watch a lot of sports.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC, everything will run in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only offer two such ports, which can be troublesome with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, as well as ALLM, which automatically activates game mode when the console is turned on. Dolby Vision Gaming is also included, along with proper implementation of the HGiG format, so titles that support these formats look more vivid and detailed. On top of all this, there is the Game Optimizer – a sort of control centre for gamers. From this interface, you can view picture parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your personal preferences. The LG QNED86A6A essentially has everything one could expect from a modern gaming television.