Hisense U7Q vs LG OLED B6

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The LG B6 is a moderately bright OLED. After calibration it reaches around 800 nits, roughly 200 nits more than last year’s B5. That’s down to the new, budget OLED SE panel from LG Display. In practice it simply gives a bit more headroom and makes HDR look fuller in many scenes than on last year’s lower‑end OLEDs. That does not mean the B6 has no limitations. In very bright shots, when a large part of the screen is strongly lit, brightness can fall below 400 nits. This behaviour is typical for OLED TVs, especially in this segment, and that’s where you see the biggest difference compared with more expensive models. Even so, we judge the B6’s results as genuinely solid. It’s still not a TV for breaking brightness records, but the HDR effect is strong enough that films truly feel like a step up from ordinary SDR. Colour gamut Using the OLED SE panel has had a slight impact on wide colour gamut coverage. Compared with last year’s model the results have fallen by a few percentage points. It covers roughly 96% of DCI‑P3 and about 71% of BT.2020. That doesn’t mean the colours on the LG B6 are weak. In most films and series they look lively, well saturated and simply pleasing to the eye. You only notice the difference in very bright, highly colourful scenes. Then colours lose some intensity compared with QD‑OLED panels. This stems from the WOLED panel structure. Besides red, green and blue subpixels it also uses a white subpixel, which helps to boost brightness. However, this comes at a price. At very high luminance some colour is effectively 'diluted' by the white light, so the saturation of certain colours can be slightly lower. In everyday use this isn’t a major issue, but in the most demanding scenes you can notice it.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

We tested the LG B6 in Filmmaker Mode, the best picture setting available straight out of the box. ISF modes produce very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of them is, in any case, a much better starting point than Vivid or Eco mode, where the picture is heavily boosted and noticeably less natural. On SDR material the factory settings perform really well. Colour errors are small, the gamma response is correct, and the picture during normal viewing looks natural and does not feel overly "pumped up". It's a bit worse with HDR. When such content is played you quickly see that the white balance hasn't been set perfectly. Too much blue and red gives the image a slightly pink tint. This is also confirmed by colour gamut measurements and the ColorChecker, where samples clearly shift in that direction. It's not a flaw that completely spoils the picture, but it is noticeable with HDR films. Therefore anyone who wants the most faithful image should consider calibration, which we cover further on in the review.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

During calibration, we concentrated mainly on HDR content, because that's where the factory settings needed the most correction. We did not, however, neglect SDR mode, which after adjustment was brought almost to perfection. Colours are very accurate, and brightness is controlled as it should be. The biggest improvement in HDR came from fixing the white balance. Removing the excess red and blue eliminated the pinkish tint, and the image became much more natural. Skin tones, whites and all colours that had previously shifted towards pink improved. After calibration most errors fell below a Delta E of 2–3, the threshold at which the average viewer stops noticing differences with the naked eye. So the LG B6 can deliver a very accurate picture, particularly for the manufacturer's entry-level OLED model.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The LG B6 handles lower-quality material very well. This is largely thanks to effective digital image processing, which can mask some of the source’s imperfections without overly smoothing the whole scene. The "Smooth Gradation" function proves particularly useful. It noticeably reduces posterisation, especially in dark parts of the image. The safest choice remains the Low or Medium setting. The function still effectively smooths out unsightly tonal banding, but does not yet interfere too much with fine details. Purists can of course leave it switched off. Upscaling to 4K also performs very well. Full HD and 720p material retain a good amount of detail, and the image is neither overly sharpened nor heavily blurred. Some limitations only become apparent with very poor sources below 720p, where the smallest text and fine elements are not always perfectly sharp, but this applies to almost every other TV on the market.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

One of the biggest advantages of OLED panels is the very fast pixel response time. This keeps the picture sharp and free of the visible smearing often seen on LCD TVs. However, there is a downside. During slow camera pans motion can look choppier than on LCD screens, where some of that effect is naturally masked by the slower panel. Fortunately, on the LG B6 this can be easily mitigated using the TruMotion system. With the motion smoothing set correctly you can achieve smoother motion without giving the picture an exaggerated soap opera effect.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

LG OLED B6 has plenty to offer gamers; it’s simply a complete base for PS5, Xbox Series X/S or a capable PC. It has four full-size HDMI 2.1 ports with 48 Gbps bandwidth, so you can avoid irritating cable swapping when connecting several newer devices at once. It offers a full suite of synchronization technologies, from standard VRR to G-Sync and FreeSync. The screen synchronises the refresh rate seamlessly with the frame output from the console or graphics card. Of course it includes ALLM: the B6 automatically recognises when a game is running and immediately reduces latency to a minimum. HDR support is also excellent. The TV supports Dolby Vision, and a correctly implemented HGiG standard means that, after initial calibration in the console settings, the image won’t suffer from blown-out highlights or lost detail in bright areas. The cherry on the cake is the Game Bar. Instead of digging through the full menu during gameplay, a single click is enough to adjust shadow visibility, tweak selected parameters or simply check the current display mode. All of this makes the LG B6 an excellent choice for gamers.