Hisense U7KQ vs Hisense U7Q

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires broader context. As can be observed, the results are highly varied, depending on the type of scene and the intensity of the bright effects the television is meant to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, which translates to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation deteriorates in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at a level of 700 nits, allowing for enjoyment of high-quality content. However, problems arise in very dark scenes, where small light sources play a central role. The television does not fully utilise its capabilities here to avoid degrading the black level in adjacent areas. As a result, there is no spectacular "WOW" effect, and such frames often do not seem as if they are being produced in HDR technology.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode we measured was 'Filmmaker'. Despite this, its characteristics left a wide scope for comment. Let us take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we will pay attention to the orange line running through the middle of the chart, starting at point 2.4. This is the reference value of the REC.709 standard. Now, let us look at the measured value, which is marked by a white, connected multi-point. Such a significant drop in gamma to a value of 2.0 indicates a considerable decrease in contrast, resulting in an image lacking proper depth, and one could observe the so-called 'milk' effect. The next thing we tested was the white balance. Though unassuming, if poorly configured, it can alter the entire character of the image. At the beginning, the chart was progressing quite well, but as we went further, it began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustment, we were able to significantly improve the display's performance in SDR materials, as evidenced by low deltaE errors and very well-rendered gamma and white balance.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

In SDR mode, after calibration, the television Hisense 100U7KQ looks excellent. There is nothing to fault in terms of colour reproduction - both pastel and strongly saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully rendered.

In HDR mode, however, there is a noticeable boost in bright tones. The television attempts to beautify the picture, which can lead to an artificial brightening. This phenomenon becomes even more evident in real scenes, where bright parts of the image may be excessively enhanced. Although the colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which can affect their naturalness.

This approach by the manufacturer to displaying images in HDR mode may not appeal to everyone, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, such an emphasis on bright tones can be an attractive solution, adding extra sparkle and impact to the scenes.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

Although the television is equipped with a feature for reducing posterisation called "Smooth Gradation," we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still exhibited choppy, distinct tonal transitions, which did not look particularly favourable. While this is due to the material itself rather than the television, it would be good if there were a feature to mask these problems, similar to those found in displays from competing brands.

The image scaling, which is crucial when playing lower resolution content, is rated as average. Details are not overly blurred, and the image is not "smudged"; however, there is visible jaggedness on the edges of objects, such as branches, and a halo effect around figures and text. Although the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The television correctly accepts a 4K signal up to 144 Hz, allowing for very smooth images to be displayed in high resolution. When the resolution is limited to Full HD, the television is capable of handling even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

First of all, the Full HD resolution on a large television screen may seem insufficient, which affects image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, significant overdrive occurs, causing noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing function in the television, which operates up to 120 Hz. This is especially useful when watching sports and films, where smooth motion is crucial. The television provides stable operation of this function, minimising the amount of generated artifacts. Motion smoothness can be adjusted using two sliders – one for film smoothness and the other for reducing smearing in sports content.

In summary, although the television Hisense U7KQ offers impressive capabilities in terms of image refresh rates, limitations related to the response time of the panel and appropriate resolution may impact the actual benefits of these features. Nevertheless, the motion smoothing function works very well, improving the experience of watching dynamic content.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The Hisense U7KQ television supports all the key features for gamers that users of Xbox or PlayStation consoles may expect. These features include, among others, support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work correctly, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the television disables the local dimming feature, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the television does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping – once in the television and once in the console. As a result, the quality of HDR games is lower, which may affect the overall gaming experience.

In summary, although the Hisense U7KQ offers many features for gamers, certain key aspects, such as the optimal functioning of VRR and support for HGIG, may not meet the expectations of more demanding users. Nonetheless, the television still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.