Hisense E8Q vs Philips PQS9011 / PQS9001 (The One 2026)

Since the E8Q is a twin of the U7Q, it’s no surprise that the quality of the HDR effect is nearly identical. On paper, it looks promising – a peak brightness of 800 nits can impress in many scenes. Moments such as flashes of light in “The Meg” or shots of the sun in “Life of Pi” can indeed evoke a 'wow' effect. But the longer we watch, the more we notice the limitations. The problem arises when small, bright details need to be shown against a dark background. In such situations, the dimming algorithms try to preserve contrast but end up dimming what should shine the most. Instead of dazzling details, we get almost invisible points of light. This is typical for Mini-LEDs in this price segment and is not surprising – but it’s worth knowing that the HDR effect will not always be fully preserved. Fortunately, the colour performance offers reasons to be pleased. Coverage of the DCI-P3 colour gamut at around 94% is a very good result, and the applied layer of quantum dots (more precisely, PFS) does its job – the colours are saturated and vibrant, especially with 4K content.

Philips PQS9000 is a moderately bright TV. In our HDR scenes it reached roughly 450 to just over 500 nits. That's enough to notice a difference compared with SDR. Reflections of the sun, lamps or flares have a bit more sparkle than on basic TVs, whose brightness often tops out around 300 nits. However, it is not a level at which bright elements make a particularly strong impression. The biggest limitation remains contrast. Without local dimming, when the TV brightens a bright object it also raises the black level around it. There is therefore no clear separation of strong highlights from a dark background, and it is that contrast that can show what HDR can do. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect remains fairly basic.

Colours

Philips deserves praise for the colours. Although the manufacturer calls this model QLED, in reality a PFS phosphor is used here instead of quantum dots. That choice does not prevent the TV from achieving good results. On both test patterns and in measurements of film scenes we recorded about 94% coverage of DCI-P3 and 75% of BT.2020. For this class of TV that is really good. In practice this means that the vast majority of colours used in HDR films and series will have appropriate saturation. Vibrant green or intense red are not much of an issue and add appeal to the picture. Limitations are easier to notice in some games and in rarer content that use the most saturated shades of the wide BT.2020 gamut. In such situations, displays with wider colour coverage, such as SQD or RGB LED, can show more. In its price bracket, however, the PQS9000 has nothing to be ashamed of.

Testing the Hisense E8Q in Filmmaker mode, we were hoping for a possibly neutral image close to the director's vision. Unfortunately – although it doesn't look bad on paper (the colour reproduction errors are not significant), in practice the image appears not entirely natural. The reason? An overly strong boost in blue colour and a lack of red in the white balance. The effect? Scenes look cool, and the white seems slightly bluish. Alongside the U7Q model, we also noticed a specific approach to brightness management here. The brightness mapping curve for HDR content (EOTF) shows that the television can significantly dim small, bright elements on the screen to maintain contrast – but sometimes it goes too far in this. On the other hand, larger, very bright areas can be excessively brightened, which disrupts tonal balance. This is a compromise that may not suit everyone – especially if you want an as faithful image as possible right out of the box.

Unfortunately, the factory picture settings for Film mode on the PQS9000 need refinement. In SDR the most noticeable problem is an excess of red in the white balance, which makes whites, greys and skin tones too warm, sometimes even slightly pinkish. On top of that the gamma runs below the reference across most of the range. The TV therefore brightens midtones and highlights, making the overall image look flatter than it should.

In HDR the white balance itself is much better. Apart from minor deviations the RGB components track closely, so there is no pronounced colour cast as in SDR. However, the EOTF curve shows a slight brightening of parts of the image, and the biggest issue appears in measurements of the wide colour gamut. Many hues deviate significantly from the target, with errors reaching levels of 8–9. The good gamut coverage we praised earlier therefore does not mean the TV hits specific colours equally well. It can display a wide colour range, but out of the box it does not use it very precisely.

The calibration of the Movie mode yielded really good results, especially when it comes to SDR content. We managed to balance the white levels, which made the image look more natural – it appeared almost reference-quality. The colours were well-saturated, and the overall perception of the content improved significantly. Unfortunately, when we switched to HDR materials, familiar issues from the U7Q model returned. The television still likes to "do its own thing," as evident from the analysis of the brightness characteristic EOTF – despite calibration, the E8Q still dimmed fine details in the shadows, while the bright areas of the screen could be excessively boosted. In practice, this means that in darker scenes, some of the smallest details could simply disappear. Although it must be acknowledged that the entire calibration process brought a lot of good, not everything can be circumvented – even with the use of professional tools. The E8Q can impress with its picture, but in HDR content, its design limitations become apparent, and it is worth keeping this in mind.

Calibration brought a significant improvement, especially in SDR material. We managed to even out the white balance and remove the previous colour cast, and the Color Checker measurements now look really very good. Colours are much closer to what should be on screen, so with ordinary TV or SDR films we can be satisfied with the outcome. Unfortunately HDR somewhat spoils that result. On the one hand it is limited by the panel itself, because calibration won't improve contrast or replace local dimming. On the other hand there remain colour errors that we couldn't correct because the CMS settings, that is the colour management controls, were greyed out and inactive. That costs Philips points with us. The white balance can be fine‑tuned, but without access to wide‑gamut adjustments it's not possible to order HDR colours equally well. It's a shame, because the SDR results show the potential is there, but we weren't allowed to make full use of it everywhere.

In the case of older materials with lower quality, a gentle smoothing of tonal transitions often comes in handy. The Hisense E8Q, like the U7Q, features an "Smoothing and Gradient Image" function, but unfortunately – its effectiveness leaves much to be desired. The "Low" mode is almost imperceptible in operation, and the higher settings do not improve transitions but simply blur the details. The good news is that the function does not compromise film grain, meaning it does not worsen the structure of the image. On the plus side, scaling is commendable. The television is able to sensibly upscale older content to a higher resolution – without artificially accentuating contours or excessive sharpening. Although it does not match the best models in this category, it performs quite well for its class.

Digital picture processing in the Philips PQS9000 performs well, though we have a few reservations. The "Distortion Reduction" function helps to smooth tonal transitions in lower-quality material, but it works rather unevenly. It can improve one part of the image, only to seem to lose its effect a moment later, still in the same scene, and show banding between shades again. A plus is that it doesn't remove film grain or fine noise, so the image retains its texture. We found the 'Medium' setting worked best and we recommend it. The upscaling to 4K itself is acceptable, although the image is very soft. Edges are heavily smoothed, which may leave some viewers feeling the picture lacks definition. In that case, it's worth slightly increasing the sharpness in the TV's menu, as this will make edges appear more defined. However, don't overdo the sharpening slider, otherwise artificial halos may appear instead of an improvement.

Similar to the U7Q, the E8Q model is a fast television designed for dynamic content. It supports a refresh rate of 144 Hz at 4K resolution, and if, for some reason, someone is still gaming in Full HD – it can even reach 240 Hz. This is a significant advantage, especially for PC users looking for maximum smoothness. In everyday use, the television performs very well. The "Ultra Motion Smoothness" mode offers two sliders that allow you to customise the picture to your preference – whether more cinematic with the film frame preserved or highly smoothed, almost "series-like". It's good that the manufacturer provides a choice here instead of imposing one style. On sports material, live broadcasts, or in games – movement looks clean and stable. Of course, it is not at the OLED level, but for this price range, the E8Q performs really well.

In terms of motion handling the Philips PQS9000 performs exceptionally well for an LCD TV. It's not just the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz there are virtually no typical trailing smears behind moving objects. What is particularly pleasing is that this also applies to darker scenes, where many VA panels clearly struggle. Here motion remains clear and, in this respect, Philips pleasantly surprised us.

The "Motion Styles" feature lets you adjust how motion is displayed. It includes two sliders: "Smoothness" and "Blur Reduction", allowing you to tailor the effect to the content you're watching and your own preferences. Our suggested settings are shown in the photo. Treat them as a starting point and try to find the level of smoothing that suits you best.

Hisense E8Q does not hide its gaming heritage. Even the specifications reveal that we are dealing with a television that will perform excellently as a gaming screen. Variable Refresh Rate (VRR)? It's there. Automatic switching to game mode (ALLM)? That's there too. Additionally, there is impressive refresh rate – 120 Hz in 4K or even 240 Hz in Full HD. Such a set is rare in this price segment. Everything works smoothly and without major surprises. The only missing element – similar to the U7Q – is support for HGiG. It’s a shame, as this feature facilitates adjusting the brightness curve to the capabilities of a specific television, improving visual compatibility with the intentions of HDR game creators. Without it, one has to manually fiddle with the settings, which does not always yield a satisfactory result.

Gaming features

In terms of gaming features, the Philips PQS9000 has a lot to offer. Four HDMI 2.1 ports let you connect several devices without having to choose which one gets the full-capability port. Consoles can use 120 Hz at Full HD, 1440p and 4K, while a PC can also make use of 144 Hz at 4K or 240 Hz if you drop to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range is 48 to 240 Hz, with the upper limit applying in Full HD mode.

ALLM is present, so the TV automatically switches to game mode, and HGiG works properly, which is useful when setting HDR on a console. There's also a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but it's hard to enjoy this option because of very high input lag. Aside from that caveat, the feature set is really solid.