Maciej Koper
The year 2025 looks exceptionally interesting for Philips. After a rather tumultuous 2024 – the launch of the new operating system Titan OS and mixed reviews of some models – expectations for the new line are high. Have the key shortcomings been addressed? Is Titan OS finally entering a mature phase? Or perhaps the changes also concern the displays themselves and image quality?
We will answer these questions in more detail in the full reviews, but we already know one thing – the first models from the 2025 series have just hit the shops, and the prices are... surprisingly reasonable. So, let's go through Philips' offerings for this year.
Philips The One 2025 (PUS9000 / PUS9010 / PUS9060) – the most popular model in a new edition
The "The One" series has been one of the pillars of Philips television sales for several years now. This will be no different in 2025 – the model designated as PUS9000 (also available in stores under the names PUS9010 and PUS9060) has all the prerequisites to replicate the "success" of its predecessors.
On board, we find a 144 Hz panel and Direct LED backlighting. The manufacturer traditionally does not disclose details regarding the type of panel – it is therefore wise to be cautious, as the well-known "panel lottery" from previous years likely still applies, where depending on the size, we could end up with either a VA or IPS panel.
The One 2025 runs on the Titan OS system, which is now expected to be in a much more mature version. There are also solutions for gamers: full HDMI 2.1, VRR (Variable Refresh Rate) support, and ALLM mode.
Depending on the size, the television also receives different speaker configurations – the 75" and 85" models have 50 W, while smaller sizes come with 40 W speakers. A nice addition in the smaller versions will be the swivel stand.
And of course, it features a 3-sided Ambilight system.
Philips MLED910 / MLED920 – successor to PML9009
The new model MLED910 (also available as MLED920) is the direct successor to the PML9009 series from 2024. In terms of specifications, there are no major revolutions – we still have a Mini-LED type television equipped with a three-sided Ambilight system and the P5 image processor.
The audio configuration is identical to that of The One model – 40 W in the smaller sizes, 50 W in the 75 and 85-inch variants. TheTitan OS system is also present, and the television supports HDMI 2.1 and gaming features such as VRR and ALLM.
Unlike The One model, here we should expect better blacks and higher contrast thanks to Mini-LED technology. Has Philips improved the shortcomings, such as the poor algorithm responsible for local dimming from last year's series? We'll find out in the tests – but we hope conclusions have been drawn!
Philips OLED770 – the basic OLED for 2025
OLED770 is the simplest OLED television in Philips's offering for 2025 and the direct successor to the OLED769 model. It features a 120 Hz panel, support for VRR, ALLM, and full HDMI 2.1 – everything needed for comfortable gaming. The specifications suggest that a similar panel to those used in the LG B5 or Samsung S85F models has been employed, which would place this model in the basic OLED category with significant potential. How will it perform in practice? We will find out after the first tests, which will soon appear on our site. Similar to last year, the television features a 3-sided Ambilight system.
Philips PUS8000 vs PUS8500 – two basic "eights" for 2025
This year, Philips has prepared two very similar models from the basic series 8 for buyers – PUS8000 (also known as PUS8010) and PUS8500 (also available as PUS8510 or PUS8560). At first glance, the differences are minimal, but upon closer inspection, a few significant details become apparent.
PUS8500 has been marked as a QLED television, which suggests a wider colour palette and greater colour saturation. PUS8000 does not have this designation – at least not for now – so we can assume that it is a standard LCD panel without an additional layer of quantum dots / PFS LED filter.
The second difference is the support for HDR formats. In promotional materials, PUS8500 is set to receive support for Dolby Vision and HDR10+, while PUS8000 is limited to the open format HDR10+. In the context of the rather average brightness of these screens, the presence of Dolby Vision may help achieve a better effect, especially from streaming services.
What connects both models is that they will be the cheapest in the offer of 4K televisions with the Titan OS and Ambilight.
Philips PUS7000 and PUS7800 – the cheapest 4K on offer
In the basic segment, Philips will introduce two series marked "7" in 2025 – PUS7000 and PUS7800 (also known as PUS7810). These are the simplest 4K televisions in this year's offering, devoid of the Ambilight system, but equipped with Titan OS and support for dynamic HDR10+ metadata.
As with the series 8, the main difference between the models lies in the application of a QLED layer. PUS7800 is set to offer a wider colour palette thanks to an additional quantum dot filter, which is not found in the base series PUS7000.
These are models for those looking for the cheapest possible Smart TV 4K from Philips – without any frills, but with the latest system and support for HDR formats and Dolby Atmos.
Little One to the Rescue – 32 inches with Ambilight
In 2025, Philips did not forget about... the smallest screens. The new 32-inch PFS6900 television has been introduced, aimed at those who really need a small receiver – maybe for a children's room, kitchen, or for the garden.
The screen has a Full HD (1920 × 1080) resolution, runs on Titan OS, and is equipped with a remote control featuring Smart functions. However, the biggest surprise is the presence of the Ambilight system – rarely found in such small models.
Philips is clearly targeting this television at younger users who associate the brand with colourful LEDs. And one can hardly blame them – such an addition in a small television can make a bigger impression than many "Smart" features.
PS. Let us know if you would like to see tests of 32-inch televisions with us in 2025!
Philips TV Prices 2025 – How Do They Compare?
We won't elaborate on the exact prices of each model here – especially since they are similar to or only slightly higher than those we observed in analogous models from the 2024 range. In many cases, the differences are within a few percent, and sometimes the price is even identical.
However, this does not change the fact that against the backdrop of competition – particularly from Korea – Philips 2025 is very attractive. In direct comparison with LG and Samsung models, the differences reach as much as 20–30% in favour of Philips, with very similar specifications. This could be of immense significance for those looking to purchase a "current" television.
Philips strikes with prices.
So far, mainly the basic models from Philips's 2025 range have appeared in stores, from the cheapest televisions in the 7 and 8 series, through the new The One, to the interesting, affordable OLED770 and the unusual 32-inch "little one" with Ambilight. It must be admitted that the starting prices are exceptionally well set. (This does not mean that it is not worth reaching for last year's models. Our current overview of the most interesting promotions for 2024 can be found below). Looking at the current pricing of Korean competitors – LG and Samsung – it is hard not to get the impression that Philips wants to start the year offensively. In many cases, we are talking about a difference of even 20–30% compared to Korean counterparts. Will this strategy be successful? We will find out in the coming months, but if Titan OS turns out to be more stable and image quality matches the competition, then Philips may seriously shake things up in the budget and mid-range segments.
