Katarzyna Petru
YouTube is launching a new test within Shorts, which could drastically change the way short videos are created. The platform is testing AI-based features that allow transforming others' Shorts into completely new materials without traditional editing. For now, the tools are being rolled out to a small group of creators (English language), but the direction is clear: more generative AI in the content creation process.
“Reimagine” a single shot, completely new video
The most interesting option in the test is the Reimagine feature. It allows you to select a single frame from an existing Short and, using prompts, transform it into a completely new film. The creator can use suggested or their own text commands, and additionally upload up to two reference images to help AI generate the final effect. In practice, this means the ability to build alternative versions of a scene, change style, mood or setting without the need to record everything from scratch. This is a significant expansion of the previous Remix feature, which was mainly based on the classic “building on someone else's material.”
"Add object" adding elements to the scene
The second option tested is Add object. This function allows you to insert new objects into the scene from the original Short (up to 8 seconds of footage) using text prompts. This could mean, for example, adding a specific item to the background, modifying the surroundings, or visually "enhancing" the scene. It is another step towards video editing that is more description-based rather than manual editing.
What about creators' rights?
YouTube emphasises that every Short created using these tools will still contain a link to the original material. Creators can also opt out of sharing their Shorts for such modifications. However, there is a catch: disabling this option blocks not only the new AI features but also the traditional Remix. The platform clearly prioritises a model of co-creation this time with generative artificial intelligence in the background.
Source: YouTube
