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The global television market is currently undergoing significant changes, and traditional leaders increasingly have to look over their shoulders. One of the biggest winners in recent months has been TCL, which is rapidly expanding its presence in the premium TV segment. Latest data from Counterpoint Research indicate that the Chinese manufacturer achieved the fastest growth rate among the four largest TV brands in the world. The company not only increased the number of units shipped, but also significantly improved its market share. This is further evidence that competition in the TV industry is becoming increasingly balanced.
TCL grows faster than its biggest competitors
According to Counterpoint Research data, TCL's share of global TV shipments rose from 11 per cent in the first quarter of 2024 to 15 per cent by the end of 2025. That represents an increase of more than one third compared with its earlier result. None of the largest TV manufacturers recorded such a dynamic gain in market share during that time. As a result, TCL has strengthened its position among the world’s leading companies in the consumer electronics sector. The company has for several years consistently invested in developing its own display technologies and expanded its premium device range. That strategy is beginning to yield increasingly visible results. Customers are increasingly choosing models that offer advanced features and high image quality, and those are precisely the segments TCL focuses on. The manufacturer has also gained an advantage through a strong presence in the large-screen TV segment. In recent years consumers have been more inclined to opt for screens with sizes exceeding 65 or even 75 inches. TCL has successfully capitalised on this trend by offering competitively priced models equipped with modern technologies. As a result, the brand is winning customers in both developed and emerging markets. The growing scale of its operations allows the company to compete more effectively with long-standing market leaders. Everything suggests that TCL’s rise in significance is not a temporary phenomenon but part of a long-term development strategy.
Premium TVs and Mini LED drive market growth
Analysts note that one of the most important trends in recent years remains the growing interest in premium-class TVs. More and more customers are willing to pay extra for better picture quality, higher brightness and additional AI-powered features. The Mini LED TV segment is developing especially rapidly and is now one of the main growth drivers for the entire industry. TCL is among the manufacturers most closely associated with this technology. The company has long invested in developing its own Mini LED solutions and regularly introduces new generations of such panels. Models using SQD Mini LED technology and advanced image and sound enhancement algorithms are also gaining popularity. As a result, differences between manufacturers are less and less due solely to price. Technological innovation and the ability to react quickly to changing customer needs matter far more. TCL is effectively exploiting this trend, expanding both the premium TV segment and large-format displays. The company controls a significant part of its production chain, which allows it to roll out new solutions more quickly. Thanks to this, the brand is now seen as one of the key players shaping the future of the TV market. If the current growth rate is maintained, TCL could narrow the gap with the biggest competitors even further in the coming years.
TCL recorded the largest increase in market share among the world’s biggest TV manufacturers, raising its share from 11 to 15 per cent. The growth of the Mini LED segment, the rising popularity of large screens and investments in premium technologies are making the company one of the key players in the global TV and consumer electronics market.
source: media.wec24
