Katarzyna Petru
Samsung raises the bar once again – this time not in hardware, but in software. The brand's televisions have just debuted the Perplexity AI app, which is one of the most serious competitors to ChatGPT. The new feature is already available on all models from the Tizen 2025 series, and will soon be available on televisions from 2023 and 2024 through a software update.
What is Perplexity AI?
Perplexity is a so-called AI answer engine – an answer engine with one goal: to provide precise, reliable information. Unlike ChatGPT, which serves as a universal assistant, Perplexity focuses solely on user questions and bases its answers exclusively on verified sources. According to its creators, this makes it more accurate and more “encyclopaedic” than its competitors.
The app on Samsung televisions simply allows you to ask a question – either by voice or through an on-screen keyboard – and the artificial intelligence will respond in seconds. After each answer, Perplexity also suggests further questions, expanding the topic and encouraging the user to continue the conversation.
Free year of Perplexity Pro for Samsung TV users
As an incentive, Samsung offers all owners of their televisions 12 months free access to Perplexity Pro. Simply scan the QR code displayed in the app. The Pro version not only provides faster responses but also access to models from OpenAI, Anthropic, and Google, as well as to the “Research” mode which allows for in-depth reports and image generation.
How to launch Perplexity on the TV?
The application can be found in the Apps section or can be opened vocally using the Vision AI Companion – the new Samsung assistant activated by the "AI" button on the remote. After the first launch, you must accept the terms of use, and then you can ask about anything:
– what to watch on Halloween,
– how to avoid doing the dishes,
– what to wear on a date,
– and even home remedies for a sore throat.
For those not using a microphone, an on-screen keyboard is available or operation via a USB external keyboard.
Samsung Televisions – AI Hub
Perplexity is not the only "smart" addition in the Korean giant's televisions. During IFA 2025, the company presented Vision AI Companion – a system integrating various artificial intelligence functions into one coherent interface.
A month earlier, Bixby AI received the largest update in its history, becoming significantly more conversational. Now, you can chat with it almost like with ChatGPT – asking for movie recommendations, match results, or news from around the world.
And that’s not all – Microsoft Copilot also appeared on Tizen screens, which is an assistant integrating with the entire Microsoft ecosystem and offering similar features to Perplexity, but more focused on multimedia content and work.
AI in Televisions: A New Wave of Competition
Samsung is not alone. Google is introducing Gemini on Google TV, replacing the old Google Assistant. Roku has added the Roku Voice AI feature to its televisions, which allows for conversations in the style of ChatGPT. Even Apple has a plan – the new Apple TV 4K with a more powerful chip is set to support Apple Intelligence, its own AI system.
Do we really need so many assistants?
That's a good question – and probably none of them yet knows a definitive answer. But one thing is certain: Samsung televisions are no longer just screens. They increasingly resemble a home intelligence centre, where artificial intelligence not only advises what to watch but can also… answer almost any question.
