Katarzyna Petru
Samsung has chosen Warsaw as the centre of European B2B collaboration. In the office building Warsaw Spire, the Samsung Business Experience Centre has been opened – a space designed not only to showcase technologies but primarily to connect companies, institutions and partners in the creation of real, forward-looking solutions. It is a place where technology meets practice – a fully functional innovation laboratory spanning over 1200 m².
A new chapter in Samsung's B2B strategy
The opening of a centre in Warsaw is an important element of the European B2B strategy. The Korean giant wants Polish companies not only to benefit from its solutions but also to co-create them on a global scale.
As emphasised by Piotr Stelmachów, VP Head of Consumer Electronics at Samsung Electronics Polska, the centre is to be a space for experimentation, testing, and jointly discovering the potential of technology. – It is here, in the meeting of different perspectives, that solutions arise which genuinely change entire industries – he says.
Meanwhile, Andrzej Domański, Minister of Finance and Economy, pointed out that Samsung's presence in Warsaw is not only an investment in technology but also in Polish specialists and engineers. – Samsung is creating a space that combines forces with local companies, strengthening their position in the global value chain – he added.
9 zones, 180 scenarios and unlimited possibilities
On over 1200 m², there are 9 interactive zones that allow visitors to experience technology in realistic business conditions. Each one demonstrates a different dimension of digital transformation:
Residential – smart homes and offices based on SmartThings Pro, with an emphasis on energy efficiency and climate neutrality.
Retail – the vision of a future store where AI and IoT automate service and analyse customer behaviours.
Corporate & Finance – next-generation work environments that integrate Samsung Knox, DeX, and integrated management systems.
Healthcare – telemedicine, mobile diagnostics, and wearables supporting prevention and healthcare.
Hospitality – hotels of the future with digital service and IoT in every room.
Control Room – a centre for energy management and building infrastructure.
Government & Security – solutions based on Samsung Knox and NATO security standards.
Among Polish innovations, there was Paperless – a solution developed by Asseco Data Systems and Xtension that enables biometric signatures on Samsung Galaxy tablets. The system has been certified under Common Criteria, ensuring the integrity and authenticity of documents.
There were also examples of collaboration with the medical world – the National Institute of Cardiology uses Galaxy Watch to monitor patients' activity as part of preventive programmes.
State-of-the-art Security
For years, Samsung has supported public institutions and services responsible for data security. As part of the PWCyber programme, the company collaborates with the Ministry of Digitisation, NASK, and RCB, providing training and tools to protect critical infrastructure. Samsung devices hold security certifications from ABW and NATO, making them a trusted choice for the administration and the public sector.
Technologies and partners in one ecosystem
The new centre is also a showcase of Samsung's full portfolio – from LED screens, interactive monitors, and Galaxy devices, to SmartThings Pro and the VXT platform for content management. They are accompanied by solutions from technology partners, which together with Samsung's technologies create a cohesive ecosystem for business, education, medicine, and administration.
Warsaw – the heart of Samsung's innovation in Europe
The Business Experience Centre occupies the 23rd floor of the Warsaw Spire, offering a panoramic view of the capital and a space designed to inspire collaboration. Here, Polish and European companies can see how technology can genuinely change the way we work, communicate, and create.
Samsung Business Experience Centre, Warsaw Spire – a new address for the future of technology that connects people and industries.
Source: Samsung Newsroom
