TCL C7K / QM7K vs Philips OLED770

TCL C7K is one of the brightest MiniLED TVs in its price class. Under optimal testing conditions, the screen can achieve over 1200 nits, resulting in impressive, at times dazzlingly bright scenes. And most importantly – this isn’t just a theory from measurements. In practice, even the brightest moments in movies can shine with true cinematic grandeur. Home HDR cinema fans should be really pleased.

The impression is fantastic, especially in scenes with large areas of brightness – a white sky, explosions, sun reflections, or magical sunsets can surprise with an intensity of light that rarely appears in this price range.

However, things get a bit worse when more challenging scenarios appear on the screen, previously described in terms of contrast – that is, images full of details, with small bright elements on a dark background. In such cases, the C7K often opts to preserve black at the expense of brightness. An example? Scenes from movies like Sicario 2 or Life of Pi, where small light sources (like a distant lantern) may become less visible, and details in the lights are simply dimmed or blend into the background.

For many viewers, this may be an acceptable compromise – as we achieve deep blacks and pleasant image depth. Nevertheless, it’s important to recognise that the visibility of small details in bright areas is not this model's strong suit. It’s simply a technological limitation that still exists – even with over 300 zones.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now has been found in most competing brands. This is great news, as this mode is considered the most faithful to the original vision of the creators and is often recommended by enthusiasts of quality visuals. Unfortunately – as is often the case – the mere presence of it does not guarantee perfection. The Filmmaker mode in the TCL C7K is not without its faults. There are issues with inaccurate white balance, particularly a slight blue tint that resulted in cool, somewhat greyish skin tones. But that wasn’t the biggest problem. The main complaint was excessive brightness exposure, which is clearly visible on gamma and EOTF charts. The image was simply too bright, at times even blown out, which affected not only the texture of scenes but also the overall viewing experience. Some details were just lost, and the entire image looked as if someone had overdone the brightness slider. As always, we decided to see what could be squeezed out of it after calibration. And this is where things started to get really interesting…

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

After calibration, the TCL C7K showed itself in a really good light, especially when it comes to SDR content. We managed to precisely tune the white balance, colour gamut, and brightness characteristics so that the colour errors on the ColorChecker palette fell below a value of 2. For the uninitiated – this is nearly a perfect result, which means that the image is very close to what the creators intended. Unfortunately, it was a different story with 4K HDR content. While we were able to slightly calm down the white balance and correct its earlier errors, it was still evident that the TV has some "MiniLED traits", particularly in brightness management. When we checked how the C7K handled the EOTF curve on real film scenes, rather than just on synthetic test patterns, it turned out that the screen still had a tendency to slightly brighten the entire image. This affects the overall experience – the black loses some depth, and the image becomes less contrasty than it should be. Despite these minor issues with HDR content, the overall reception of materials – especially in SDR – is really very good. After calibration, the C7K can display an image that can successfully compete with much more expensive models. Good colour tuning, natural skin tones, and pleasant brightness make movie watching and everyday content viewing more than satisfactory.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

TCL C7K has a feature that, according to the manufacturer, is meant to smooth out undesirable colour transitions – something like a rescue for less successful tonal shifts. It's called "Gradual Smoothing," and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. Worse still – the feature can cut out elements from the image that should remain. Fortunately, film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but even so – it's better to simply turn this option off.

When it comes to upscaling lower resolution content, it's already better. SD and HD materials look quite decent, although at times we had the impression that the image loses sharpness and becomes too soft – as if something took away its clarity. Fortunately, with very low sources (e.g., 576p), there was no overscan effect, meaning the image wasn't artificially cropped – everything fit on the screen as it should.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

TCL C7K handles motion fluidity really well. The panel it uses offers a refresh rate of 144 Hz, which suggests that this TV is more than just a standard "60 Hz" panel. Furthermore, if we connect the C7K to a computer and set the resolution to Full HD. But we will write more about this in the paragraph on gamers and PC compatibility. Returning to everyday use – both sports and movies look very good here. Thanks to the fast panel and the well-functioning motion smoother, the C7K is great for watching matches, but also for movie screenings. In the menu, we find two sliders – motion blur reduction and flicker reduction – that allow you to adjust the fluidity effect to your own preferences. At lower settings, we get a more cinematic effect, with slight judder. At higher settings – the image becomes more theatrical, fluid to the point of excess. Whatever your preference – everyone can set it their own way.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

TCL C7K is a television that on paper looks like the perfect equipment for gamers – and most importantly, it performs well in practice too. Here's some good news: we have two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, using all their capabilities. The panel itself supports a refresh rate of 144 Hz, which provides a significant advantage in dynamic games. Additionally, it comes with a full set of gaming features: VRR (variable refresh rate), ALLM (automatic low latency mode), and support for Dolby Vision in games. There's also an HGiG mode that allows for HDR effects that align with the creators' intentions. GameBar, which is an information bar for gamers. It operates quickly, looks clear (like a Nintendo console👌), and shows what's most important: the current frame rate, VRR status, and even HDR parameters.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.