Sony X90L vs Philips OLED770

HDR on the Sony X90L television looks promising. The luminance chart indicated that the TV has a solid power reserve, achieving a maximum of 1000 nits in synthetic tests. But how does this perform in real-world scenarios? In scenes such as the opening of Life of Pi or the final sequence from The Meg, the TV is capable of delivering that power on HDR content, reaching around 800 nits. Unfortunately, displaying small light elements on a black background, like in the scene from Sicario 2, presents greater challenges for the X90L – here the results reach around 600 nits. Nevertheless, when looking at competitive models with mini-LED technology, the effect looks very good and can shine enough to impress us. The colour gamut coverage is also noteworthy, with a result of 96% for DCI-P3 and 76% for BT.2020, which indicates good colour reproduction in HDR content.

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

The best mode on Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinema experience, the colour reproduction out of the box is average here. In the case of lower quality materials, such as HD – regular television or YouTube – it's worth paying attention to the white balance. It suffers from a shortfall in red and excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite acceptable, but a slight boost can cause the image to appear washed out and look as if it’s behind a light fog.

For 4K HDR content, the situation is somewhat different. The white balance shows a significant boost in blue, which makes the image unnaturally sharp and gives it an artificial feel. Such an exaggeration in colour reproduction may not appeal to everyone, especially if one prefers more realistic tones. Additionally, the EOTF curve in Sony X90L looks quite acceptable at first glance. However, at the end of the graph, there are certain fluctuations that suggest the television is trying to maintain the correct brightness to avoid overexposing larger elements.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

Sony offers many tools for improving picture quality, including two extra picture modes that we decided to use during testing and apply calibration to. This solution greatly simplifies the calibration process and is very effective, provided you have the right tools. In the case of HD content, white balance was almost perfectly aligned – only one shade of grey exceeds an error value of "1", which is a great result. The same can be said for the brightness characteristic (gamma), which presents almost perfectly, with microscopic deviations of around 0.01.

For 4K HDR content, the situation is not as ideal. Although white balance has been significantly improved, it was not possible to completely eliminate the dominance of blue. Nevertheless, errors in the Colour Checker test only occasionally exceed the value of "2", which means that picture distortions are practically unnoticeable. When it comes to the EOTF curve, it's worth activating the filter in the top right corner "EOTF in Films" – the graph looks correct, but the TV struggles with illuminating very small elements, which is due to the limited number of backlight zones. Despite these minor errors, it's thanks to the calibration that the IMAX Enhanced mode in the Sony X90L makes watching movies feel like a true cinema experience.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

The Sony X90L television features a smooth tonal transition function known as Gentle Gradation, which is incredibly effective. Even at the "low" setting, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which gives a natural effect and makes everything look cohesive. It's clear that the engineers have really put effort into this aspect, creating a solution that impresses and performs well in everyday use. This means that even when watching content like regular television or YouTube, where the image is by nature not stunning, you can enjoy a smooth, coherent, and visually pleasing experience.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

Sony X90L with a 120 Hz display is an excellent choice for both gamers and film enthusiasts. The television is equipped with the Motion Flow smoothing feature, which allows for adjusting motion smoothness using two sliders: "smoothness" and "clarity". The "smoothness" slider controls the level of motion fluidity, which affects the reduction of image stuttering, while "clarity" is used to reduce blurriness and enhance motion sharpness, which is especially useful in dynamic scenes.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

Sony X90L is a TV that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth playback of high-resolution games at high frame rates. Gamers can also take advantage of the ALLM feature, which automatically switches the TV to low latency mode, and VRR, which ensures smooth gameplay without frame tearing. The Game Bar is an added bonus – an intuitive tool that provides quick access to essential settings and gaming features, making it easier to control the gameplay.

Unfortunately, when it comes to HDR in games, the Sony X90L has its limitations. It lacks support for HGiG, a standard that many gamers consider crucial for accurate HDR representation in games. While the TV supports Dolby Vision, which theoretically could enhance image quality in games, the practical implementation of this feature is problematic. Dolby Vision in game mode comes with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, Dolby Vision cannot be enabled alongside VRR. This means that despite numerous advantages, gamers seeking the perfect HDR in games may feel unsatisfied.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.