SONY Bravia 9 II XR95M2 vs Hisense UR8S

The real showcase for the new backlight architecture and Sony’s processor is HDR reproduction. At the official launch the Sony engineers said (not officially 😉) that the Bravia 9 II’s brightness should be almost identical to their professional director’s monitor BVM-HX3110, priced at astronomical sums. Our lab tests confirmed they weren’t empty promises. In synthetic measurements on the L20 test pattern the TV easily exceeded 4000 nits of peak brightness. More importantly, these impressive results translate directly to real film scenes. In most of the demanding shots we tested the screen consistently held brightness around 2500 to 3000 nits. Whether the light was small and pinpoint or flooded almost the entire screen, the HDR effect was incredibly intense.

Colours

Colour is another key pillar of RGB Mini LED technology (Sony’s True RGB implementation). For testing this type of panel we’ve permanently added a new research section to check how TVs handle colour in real-world conditions. Traditional synthetic-chart tests are no longer enough to determine real gamut coverage. From now on we also measure colour saturation directly in selected film scenes by overlaying measurement points. So how do the colours perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 space used for HDR, colour-gamut coverage was almost 98%, while for the extremely wide and demanding BT.2020 space our measurements showed nearly 90%. However, in real-world, varied scenes those values drop by a few percentage points. This is directly due to the nature of zoned RGB backlighting. When differently coloured elements or bright white points appear next to each other, light from adjacent zones begins to mix slightly, producing a whitish backlight. This, of course, affects colour saturation, slightly reducing it. It shows that despite Sony’s brilliant algorithm controlling the RGB diodes, that number of zones is too small to eliminate the effect completely.

Is this a reason to complain? Of course not. The Bravia 9 II’s final colour coverage is the same as that of a very good QLED TV, and it’s important to remember: the vast majority of films and TV shows distributed in HDR use the DCI-P3 gamut. In that standard Sony easily maintains very high colour saturation, regardless of the scene.

UR8S is a higher-end Mini-LED, so you could expect plenty of brightness. Indeed, on a synthetic test pattern peak brightness reached about 2200 nits. That’s a very good result, but as always what the TV does in normal film scenes matters much more. Here the results are a bit more mixed. In bright scenes with lots of light on screen, the UR8S can deliver very strong HDR. Brightness then gets up to around 1500 nits, so the image is very intense and has a lot of punch. It’s worse with small bright elements on a dark background. The TV noticeably dims them to preserve deep blacks and avoid excessive blooming. As a result, things like single stars or small specular highlights can be only around 200 nits. And here HDR is no longer as impressive. So the local dimming algorithm works effectively, but it comes at a cost — sometimes it sacrifices the brightness of small details too much in favour of contrast.

Colours

For RGB Mini-LED TVs, colours should be evaluated a little differently than usual. If we look only at the panel’s capabilities, the UR8S performs excellently. We measured about 94% coverage of BT.2020 and virtually full DCI-P3. Those are among the highest figures currently seen in LCD TVs, and this is where the potential of the RGB backlight is most apparent. The problem is that this potential isn’t always used in real scenes. When we ran the same measurements on patterns overlaid with a film-like background, saturation of some colours started to fall noticeably. Individual zones can’t always control the three RGB components with the same precision when the scene becomes more complex. It’s most noticeable with blue and magenta. On simple test patches they can look very strong, but in tougher scenes samples of those colours clearly shrink. In other words, the UR8S has huge potential, but the TV can’t always take full advantage of it in every scene.

Contrary to expectations and high hopes, the Bravia 9 II we tested straight out of the box showed some issues with its factory calibration. Looking at the white balance charts, you can see it isn’t perfect. In SDR content it mainly lacked the red component, so the picture leaned toward cooler, bluish tones. By contrast, white balance in HDR looked much better in that respect. So where do the visible errors in image reproduction come from? They stem from an unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was significantly too high, at times running very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially dark and appeared washed out of colour, with details in dark areas (the shadows) completely lost. The opposite was true in HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too high above the correct value, which resulted in the picture being artificially brightened across most luminance ranges. As with every TV we test, we also subjected this unit to professional calibration. You can see the results and how we managed to correct those factory errors below.

For evaluating the factory colours we used Filmmaker mode, which is supposed to show the image as close as possible to how the content was prepared. And if you look at the white balance alone, the UR8S performs quite well. There’s no strong tint that immediately jumps out, although as brightness increases a bit too much blue and red start to appear, with a corresponding lack of green. Colour errors are therefore visible in measurements, but the image itself doesn’t look bad.

We have much bigger reservations about how the UR8S manages image brightness. In SDR the gamma stays around 1.9–2.0 for most of the range instead of the target 2.4. In practice this simply means the image is too bright, especially in the midtones. Shadows are lifted too much, so the picture loses some depth. A similar tendency is visible in HDR. The EOTF curve sits above the reference value for a large part of the range, so the UR8S again brightens the image more than it should. This isn’t a case of the TV lacking brightness, because it has plenty, but of how it manages that brightness. As a result, HDR material can look very striking, but not always exactly as it should.

Fortunately, with professional calibration, most of the factory shortcomings of the Bravia 9 II can be effectively eliminated. We managed to precisely correct primarily the white balance and the gamma and EOTF curves. After those adjustments, in everyday use and during movie sessions the TV looks vastly better. The image gained proper dimensionality, the cool tint to the whites disappeared, and shadow details that had previously been lost due to excessively high gamma finally became clearly visible. Although we ultimately assess colour accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if it weren't for the complete lack of an advanced colour management system in the TV's menu.

While a basic white balance correction can be carried out here without issue, the settings lack options for adjusting specific colours. We tried to tackle this from every angle, both using the traditional method from the remote and with dedicated calibration software for Bravia TVs. Unfortunately, that function has been entirely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes these limitations. It's a real shame, because without it you can't fine-tune colour reproduction to perfection. The inaccurate red, for example, still stands out. Let's hope Sony will fix this shortcoming over time via an update.

Hisense offers quite a lot of calibration options, and in SDR you can achieve a really good result with them. After adjustment the white balance is practically even across the whole range, and colour errors fall to very low values. The UR8S can be set very precisely here. HDR looks a little different. The white balance can also be noticeably improved, although at the highest brightness levels larger deviations start to appear. Most interesting, however, is the behaviour of the EOTF curve. Even after correctly setting it on test patterns, the UR8S can still interpret brightness in its own way when watching films. Depending on the scene, parts of the picture are slightly brightened and others darkened compared with how they should look. This shows that the algorithms controlling the backlight have quite a large influence on the final image. Calibration therefore allows colours to be improved very well, but we are not able to completely 'turn off' the way the UR8S manages brightness in HDR.

Digital processing and upscaling have long been Sony's forte, and after testing the Bravia 9 II we can confidently say that nothing has changed in this area. Sony remain at the top of the market. Their proprietary XR image processor, which in this model works together with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. Upscaling lower-resolution content is extremely effective and precise.

However, what earns the most praise in the XR processor's performance is its tonal transition smoothing function. The system can reduce posterisation in heavily compressed material to practically zero. Crucially, the algorithm does this in a very intelligent way. It removes only the irritating digital 'steps' in gradients (banding), but does not blur fine texture detail or create an artificial, 'plastic' look lacking film grain. The image remains sharp, natural and cinematic.

The big plus of the UR8S is its use of the MediaTek Pentonic 800 processor, and digital image processing is one of this model’s stronger points. The TV handles smoothing tonal transitions very well, especially with poorer-quality material. The feature responsible for this effect works effectively without overprocessing the picture. Even on a medium setting it can noticeably reduce visible banding and artefacts without heavily blurring details. Upscaling itself also performs very well. Lower-resolution content is displayed cleanly, edges look natural, and the image isn’t over-sharpened. The UR8S simply copes very well with weaker signals, and in that respect it’s one of its clear strengths.

In the specifications for the Sony Bravia 9 II you won't find dizzyingly high screen refresh rates above 120 Hz, which some more demanding PC gamers might see as a drawback. However, in everyday use — whether during film sessions, playing console games or watching sport — it's really hard to criticise the motion smoothness. The VA panel used here does exhibit some slight, natural smearing typical of this panel type, but the excellent Motionflow smoothing algorithms come to the rescue. The system menu includes sliders for blur reduction and smoothing that let you precisely tune the motion characteristics to your own preferences.

The UR8S is equipped with a panel that has a native 180 Hz refresh rate, so right away it offers very strong potential for smooth motion. The panel itself performs really well, although some limitations typical of VA panels are still visible. Smearing is relatively low for this type of screen, but during faster motion, especially on darker backgrounds, it can still be noticed, particularly if you compare the same image to OLED TVs.

Aside from the fairly serious design oversight of limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all the key gaming features available on the market. Sony has already accustomed us to such a rich feature set in its previous designs. The list of supported technologies here is extensive. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a fully compliant implementation of the HGIG standard and Dolby Vision tailored specifically for gamers.

In terms of gamer features the UR8S stacks up really well. The TV supports virtually everything you'd expect from a modern console or PC display. It has ALLM, VRR, and 4K at 120 Hz. There's also Dolby Vision in game mode, so when using, for example, an Xbox Series X you don't have to give up that HDR format. PC gamers get even more options. The panel can run at 4K and 180 Hz, and dropping to Full HD can push the refresh rate as high as 330 Hz. There's also a Game Bar that lets you quickly view key info and change gaming-related settings. The only real shortcoming is a proper implementation of HGiG. When enabled, the TV still interferes with HDR brightness mapping, so we don't get the effect intended by that standard. Apart from that, the UR8S is very well equipped for both consoles and a powerful PC.