Sony Bravia 8 (XR80) vs Hisense U7S Pro

Sony Bravia 8 performs reasonably well in terms of HDR brightness. A maximum brightness level of 880 nits is satisfactory and allows for well-rendered lighting effects in most scenes. In the tested segments of the films Life of Pi and Sicario 2, the TV presents itself quite well, offering vibrant and detailed images that fully capture the atmosphere of these productions.

However, a greater challenge arises in a scene from the film The Meg, where the screen is entirely very bright. In such situations, the limitations of OLED technology become apparent, as the TV loses brightness, dropping to around 450 nits. Such a drop is less satisfying, especially when the entire scene requires intense lighting. Despite these limitations, Sony Bravia 8 remains a competitive model, offering excellent coverage of the DCI-P3 colour gamut and 74% coverage of the BT.2020 standard. This results in rich colours and precise details, significantly enhancing the quality of HDR content viewing and making for a pleasurable experience.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measurement equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Admittedly, in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – but the real challenge comes from aggressively tuned local dimming algorithms. Because of these, small bright details, such as stars or the moon in the night sky, become noticeably dimmed. The television tries to maintain deep blacks at all costs, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

It's worth praising the colour reproduction. The new U7S Pro is a QLED type construction that provides a very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, not a solution based on a PFS filter. As a result, color saturation has significantly increased, and the coverage of the most demanding BT.2020 space has exceeded the 81% barrier.

The best factory mode available on the Sony Bravia 8 television is IMAX Enhanced, which provides the most cinematic experience, although it is not set up perfectly. The TV tries to replicate cinema settings as faithfully as possible, however, certain shortcomings are noticeable. Starting with white balance, both for SDR materials and 4K, there is a clear dominance of blue. This makes the picture appear too cold, taking away its naturalness. Tests using Colour Checker show that colours shift towards cooler shades, which may lead to less accurate colour reproduction and makes the image less realistic.

As for brightness and contrast characteristics, gamma shows a significant drop at the end of the graph. This means that dark details may be too dim, while bright elements are too bright, causing them to lose subtlety and become less visible. As can be seen in the sky - in the comparison photo. Meanwhile, the EOTF curve is significantly above the reference value, causing the bright elements of the image to be too intense. As a result, users may perceive the image as unnatural, and bright areas may lose detail, negatively impacting the overall viewing quality.

We've tested the U7S Pro model – as we always do – in the best factory-tuned picture mode, which is Filmmaker Mode. We can assess the displayed colours in two ways. The most disappointing was the profile intended for watching SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which was a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall colour temperature. This is clearly evident on the ColorChecker charts and the colour palette graphs, where most samples leaned towards yellow. Fortunately, the factory HDR mode performed much better – there the colour errors hovered around a Delta E value of 3, which is already a really solid result.

The calibration process of the Sony Bravia 8 television has brought significant improvements in image quality. The white balance has been distinctly enhanced, both for SDR content and 4K HDR, with minimal errors in the middle section of the graph. Gamma proved to be one of the biggest beneficiaries of the calibration – it has been completely stripped of previous drops, which significantly affected brightness stability and better detail reproduction in dark parts of the image. The EOTF curve has also been levelled out, making bright elements of the image appear more natural, and the overall tonal dynamics are now more balanced.

However, the most attention should be paid to colour reproduction, where despite the calibration, there are still some issues. Sony has omitted the use of a CMS system in this model, which allows for very precise control over colours. Consequently, the Colour Checker test for 4K materials still shows significant errors in colour samples. Despite these difficulties, we recommend carrying out the calibration, as the effects are noticeable and significantly enhance image quality, especially in terms of brightness and contrast.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

The fluidity of tonal transitions in low-quality materials on the ChooseTV 8 is lacking. Unfortunately, the gentle gradation feature (which was available in previous models) is missing, which is a significant downside. The digital noise reduction function can improve tonal transitions quite well, but it also tends to remove some details, such as clouds in scenes from the film The Martian, which may not appeal to everyone. When it comes to digital processing, the Sony XR80 TV performs quite well. The model in the test scenes is displayed without noticeable errors, and the branches in the background are not overly jagged. This shows that ChooseTV 8 is capable of processing complex image details at low resolution well.

The digital processing of lower quality signals is at a very high level here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling also performs well, which is the TV's ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked appealing.

Sony Bravia 8 offers a maximum refresh rate of 120 Hz, which lays the groundwork for smooth viewing of dynamic content such as sports and games. As a result, movements are sharp and fluid. For more demanding users, the Sony XR80 television is equipped with an advanced motion smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two are responsible for adjusting the level of blur and smoothing of the image. The third option, concerning clarity, will be described in more detail below. Each of the parameters can be tailored to personal preferences, allowing users to find the optimal setting suited to their individual needs.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in gaming mode, it can even reach 330 Hz at Full HD resolution. However, it is important to remember that these highest numbers do not have much significance in everyday usage, as most content supports a maximum of 120 Hz (e.g., when playing on a console). Nevertheless, the TV handles motion quite well and performs really well for an LCD construction.

It's hard to fault the fluidity. In the menu, we find a motion smoother called "Motion Enhancement," which has two sliders: motion blur reduction and judder reduction. They allow for manual configuration of the smoother, which works well in both movies and sports, effectively enhancing the raw TV signal.

Sony Bravia 8 has significantly improved its compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and is compatible with graphics cards, ensuring smooth visuals. The auto low latency mode (ALLM) reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look fantastic during gameplay.

The Sony XR80 TV also features a Game Bar, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual crosshair on the screen, which can provide a slight advantage in shooter games.

A downside is the lack of support for 1440p@120hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony XR80 only has two HDMI 2.1 ports, one of which is typically used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.