Sony Bravia 8 MK2 vs Hisense E7Q PRO / E79Q PRO

Thanks to the new QD-OLED panel, the Sony Bravia 8 II can achieve astronomically high brightness levels of around 2000 nits, translating to near-reference quality in films and series recorded in HDR format. In test materials such as Life of Pi and Sicario 2, the effect is absolutely stunning – details in bright parts of the image remain perfectly visible, and night scenes captivate with depth and contrast. However, it’s not perfect. Compared to its most formidable competitors, the Bravia 8 II shows a noticeable drop in brightness during full-screen, very bright scenes. When comparing peak luminance with 100% white brightness in HDR mode, the Bravia 8 II can appear two or three times dimmer than LG G5 or Samsung S95F models. This was particularly evident in a scene from the film The Meg – the screen became noticeably darker than in competitors' televisions. Despite this flaw, the Bravia 8 II's results still place it at the forefront of the market. It deserves praise for its absolutely top-notch colour gamut coverage – nearly 100% DCI-P3 and close to 90% BT.2020. These parameters allow full potential extraction from HDR content and provide a cinematic experience in the comfort of your home.

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

Right out of the box, the Bravia 8 II performs really well. In the best IMAX® Enhanced mode, the TV manages to render colours in a pleasant and natural way, although "well" doesn’t mean "best in class" here. The white balance definitely requires adjustment – skin tones tend to lean towards slightly pink/cool tones, both in SDR and HDR content. We also noticed that the EOTF curve characteristics show a tendency to brighten the darkest parts of the image. This is likely due to the manufacturer's desire to highlight as many details as possible, even in deep shadows. Is this a good approach? It's hard to say definitively, but we know one thing – it's not an ideal solution.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the excessive cooling of the image caused by an overly strong boost in blue colour was primarily eliminated. The reds became deeper, and the skin tones took on a natural, healthy appearance. The actors, who previously seemed "cold," now look much livelier and more convincing on screen. However, one thing hasn't changed – the analysis of the EOTF curve still shows that the Bravia 8 II has a tendency to brighten the darkest parts of the image. It's hard to say whether this is a deliberate effect by the manufacturer or a consequence of the panel's design and software. In practice, this means that scenes that the creators wanted to leave in deep darkness can reveal more details than intended. Despite this, the reception of the image after calibration is clearly better – the warm, natural tones and realistic skin shades make viewing on the Bravia 8 II simply more pleasant to the eye.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

Upscaling and digital image processing are a true showcase of the capabilities of the Bravia 8 II. Sony has long been regarded as a master in this field, and here it only confirms its reputation. The proprietary XR processor can extract nearly the maximum from lower resolution materials – whether it's TV or an old movie from a DVD, the image appears clearer, with more detail and better depth. Sure, if we feed it exceptionally poor-quality material (like our archival photo with the Model), it won't work miracles, but in everyday viewing, it’s hard to find fault.

The gentle gradation feature also performs excellently. In the “Medium” setting, it effectively smooths tonal transitions, eliminating stripes on colourful and grey gradients, while not destroying film grain or fine image details. It’s this balance between delicacy and effectiveness that keeps Sony TVs among the best on the market in this category.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

Motion fluidity is practically a closed topic in the case of the Bravia 8 II. The OLED with 120 Hz refresh rate naturally provides a very clean, clear image in dynamic scenes, so it's hard to complain about anything here. However, one of the best smoothing systems on the market deserves particular praise. They allow for precise adjustment of movie fluidity to personal preferences – from gentle smoothing to an almost "theatrical" effect – without the risk of artificial jumps, image tearing, or annoying artifacts. It's one of those features that will be appreciated both during movie screenings and while watching sports.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Sony has really done its homework from previous years and in the Bravia 8 II, it has prepared a package of features for gamers that is hard to describe as anything other than "almost perfect". We have everything you’d expect from equipment of this class – VRR, ALLM, Dolby Vision Gaming mode, HGiG, and even a handy Game Bar that allows you to quickly check parameters and change settings without leaving the game. It's also worth noting how smoothly and seamlessly these features work – no delays, no strange stutter. You simply turn on the game and everything looks as it should. Unfortunately, there are a few "buts". The manufacturer still provides us with only two full bandwidth HDMI ports, so if someone has a console, a PC, and another device like a Soundbar connected via eARC, the fun begins with plugging and unplugging cables. It's also surprising that there's no support for 1440p at 120 Hz – particularly important for Xbox gamers. Overall though – this is one of those TVs that can comfortably be placed in the centre of a gaming lounge and enjoyed without major compromises.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.