Compare: SONY BRAVIA 3 vs Samsung The Frame 2026 (LS03H)

Sony Bravia 3 is a television that brings several important improvements over its predecessor while still staying true to its core. The biggest change is the design – slim bezels and sturdy metal legs make it look modern and fit much better in a living room than the X75WL. The improved colours thanks to the PFS filter and really good upscaling are also a plus. It is particularly with lower-quality content, especially in classic SDR, that the Bravia 3 can show its best side – colours look pleasant, the picture is clear, and thanks to the IPS panel, viewing angles are at a very good level. For a ‘classic’ TV, where comfort from various viewing positions in the room and decent quality of everyday content matter, it is perfectly suitable. A huge advantage remains the Google TV system. During our tests, there were times when the interface did not work as smoothly as we would have liked, and some features could freeze. However, despite these imperfections, the presence of Google TV is a huge plus – access to thousands of apps and a full streaming library compensates for minor shortcomings. Unfortunately, what was weak in the X75WL remains weak here as well. The IPS panel has very low contrast and does not offer local dimming, which means that watching movies in a dark room quickly loses its appeal – black resembles more of a grey, which effectively detracts from the enjoyment of viewing. Additionally, the option to record content to USB, which was available in the predecessor, has been removed. It is hard not to notice this and not to add it to the list of downsides.

So, who is the Bravia 3 for? Primarily for those who want to enter the world of Sony televisions at the most affordable price while valuing the Google TV system. However, it is not the most attractive option in its class – competition in this budget can offer models with Mini-LED backlighting, which outperform it significantly in terms of contrast and HDR. Therefore, the Bravia 3 is worth considering, but mainly when there is a solid discount. At regular price, it will be very difficult for it to stand out against its more cost-effective rivals.

Samsung The Frame 2026 is still a TV aimed at a fairly specific type of buyer. If your main priority is having a screen that looks good in your interior, hangs almost flush against the wall, and doesn’t simply turn into a large black rectangle when switched off, there are very few TVs on the market that execute this idea quite as well. The matte screen, interchangeable bezels, external One Connect box, and extensive Art Mode allow The Frame to genuinely become part of the room rather than just another TV sitting in the living room. And that’s exactly where we see its biggest appeal.

Importantly, though, that doesn’t mean design is all you’re getting. The Frame performs really well in bright rooms. Its matte coating is very effective at reducing reflections, brightness reaching around 650 nits is enough for comfortable daytime viewing, and the wide colour gamut means colourful content, animation, and brighter HDR scenes can look very impressive. On top of that, there’s 144Hz support at 4K and, for the first time, up to 240Hz at Full HD. VRR, ALLM, FreeSync, G-Sync, HGiG, low input lag, and an extensive Game Bar make The Frame a much more capable gaming TV than its “artistic” character might suggest.

The biggest compromises become apparent when you look at it as a TV primarily intended for home cinema. The Frame has no local dimming, so blacks become noticeably raised in dark scenes, and this is where the difference compared with good Mini LED and OLED TVs is most obvious. HDR therefore looks best with bright and colourful content, while evening movie sessions in a dark room are definitely not its strongest suit. There is also noticeable motion blur and only one full-bandwidth HDMI 2.1 port on the One Connect box, which may be frustrating for some users, especially gamers.

The Frame 2026, then, isn’t a TV for someone looking for the absolute best picture quality in its price range. There are models that offer deeper blacks or a more impactful HDR experience. But if the TV is meant to become part of a well-designed living room, is often used during the day, displays artwork, and at the same time needs to perform well with a wide variety of content, The Frame still makes a lot of sense. Samsung has barely changed its formula here, but it’s easy to see why — the “picture on the wall” concept is still executed extremely well. Owners of the previous model have little reason to upgrade, but for new buyers looking for this particular combination of design and TV functionality, it remains one of the most interesting options on the market.

Bravia 3 in most variants, including the 65-inch model we tested, uses an IPS panel and unfortunately, this isn't the best news for those who value depth of image and truly velvety blacks. This technology has its advantages, offering decent viewing angles, but they come at the cost of very low contrast, which is particularly noticeable during evening viewing sessions when we expect the screen to go dark where it should. However, the list of problems doesn't end there. Our unit also showed noticeable imperfections in the blacks, which exacerbate the effect of their shallowness. For instance, in the scene with the helicopter, you can clearly see blooming in the corners of the screen and noticeable vignetting.

It's hard not to think that even a simple local dimming system could have salvaged the situation and added a bit of drama to the image, which is lacking here. Unfortunately, Sony has not opted for such a solution, and as a result, we have a repeat of last year's performance. So, Bravia 3 is not a television that will charm with cinematic depth of black. At night, instead of intense black, we are more likely to see grey pretending to be darkness, which may disappoint more discerning viewers.

Samsung The Frame 2026 uses a VA panel but doesn't have local dimming. That means the TV can't dim selected parts of the screen. The backlight therefore works fairly evenly across the whole panel. The VA panel itself gives some advantage over IPS or ADS screens. Blacks are noticeably better, and the picture doesn't look as washed out when watching in the evening. That doesn't change the fact that, in terms of contrast, The Frame performs fairly averagely. You can see this most clearly in dark scenes. If a bright object appears on a black background, the TV can't dim the area around it. The black then takes on a more navy tone and the image loses depth. It's similar with films that have black bars. With the lights off it's quite easy to notice that the bars aren't truly black. In simpler, brighter scenes the issue is much less noticeable. So during regular TV, sport or daytime viewing, contrast is unlikely to be a major problem. It looks worse for evening viewing sessions, especially if you've previously been using an OLED or a good Mini-LED. The difference in black levels to The Frame's disadvantage is then very noticeable.

Bravia 3 does not hide the fact that it belongs to a group of TVs that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the brink where any HDR effect can still be discussed. For some, this is an acceptable level, while for others it is more typical for SDR materials, where spectacular flashes or vivid contrasts are not expected. The impression is that this is not a TV for those focused on the highest image quality in demanding film content. However, this does not mean that there are no advantages to be found here. Compared to its predecessor, the X75WL, the Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded, reaching over 91 percent, which in practice results in more saturated colours and a more pleasing texture of the image. As a result, even everyday content looks a bit more vibrant, and films and series can surprise with their colourful presentation, despite limitations in brightness itself.

The Frame 2026 is a genuinely bright TV. Its peak brightness reaches around 650 nits and, importantly, it maintains similar levels regardless of the type of scene being displayed. It doesn’t really matter whether we’re watching a very bright full-screen image or just a small highlight occupying part of the screen. The backlight remains powerful, allowing bright parts of the image to stand out clearly.

This gives The Frame a solid foundation for HDR. Bright highlights can look impactful, and the picture doesn’t appear flat or overly dim. Unfortunately, there is a compromise. Without local dimming, the TV cannot darken the black areas surrounding very bright objects.

This is clearly visible in scenes 2 and 4 of our test procedure. Bright elements look impressive, but at the same time, the blacks around them become noticeably raised. As a result, the image loses some of its depth, especially when watching in a dark room. This is why The Frame performs best with HDR in bright and moderately bright scenes, where its high brightness works to its advantage. In darker scenes, the situation is quite the opposite.

Colours

The Frame also performs well when it comes to colour reproduction. As a QLED TV, it can display a wide colour gamut and produce rich, saturated colours. DCI-P3 coverage reaches around 94%, while BT.2020 comes in at around 72%. These are good results, and you can see the difference in actual content.

Colours look vivid without appearing washed out, particularly in bright and colourful scenes. Animations and other content with plenty of saturated colours can look really good on The Frame. With this type of material, the TV shows one of its stronger sides.

We primarily tested the Sony Bravia 3 in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests straight out of the box, the difference is evident and definitely better. In movie mode, there is a noticeable issue: the picture seems too warm, which is due to the lack of blue colour in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors arise in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can ruin the impression left by the otherwise quite decent SDR content settings. Fortunately, it’s not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

For assessing the factory colour setup we chose the Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to reproduce films and TV shows as faithfully as possible. The TV then turns off most additional image enhancers, and the colours and luminance response are intended to be as close as possible to what the creators intended. And it must be said that The Frame 2026 performs quite well in this respect straight out of the box. The biggest deviation is seen in the white balance. As brightness increases, blue starts to fall short and there’s a slight increase in green. As a result, the image shifts towards warmer tones. So white isn’t perfectly neutral, and in some scenes you can notice a subtly warmer cast.

The luminance response, both gamma and EOTF, looks pretty good. Through most of the range they stay fairly close to the target, although larger deviations are visible in the darkest parts of the image. In practice, some shadow details emerging from black may therefore be a bit more pronounced. However, it’s not an error that jumps out during normal viewing. Overall, Filmmaker Mode is a good starting point here. However, the factory picture is a bit too warm and not all hues land exactly where they should.

Calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, it managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most errors in the Color Checker measurements for SDR content practically disappeared. The whites took on a natural tone, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of what the human eye can perceive. So it is safe to say that in SDR content, after a few adjustments in the settings, ChooseTV 3 performs really well. It fares much worse, although still definitely better than before calibration, when it comes to HDR content. The white balance has been brought in line, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, remaining visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the picture can look really great and in this category, the television pleasantly surprised us.

After calibration we mainly managed to remove that warmer tint and better even out the white balance. We also smoothed the brightness response a bit, which made the picture more neutral and predictable. There are, however, things calibration won't fix. It's mainly the black performance, which comes from the backlight design and the lack of local dimming. In some scenes the blacks will therefore still be slightly lifted, and you just have to accept that. It's more a characteristic of this model than something you can fix with the settings. HDR is also somewhat limited. Samsung doesn't give full freedom to work across the widest colour gamut here, so not all colours can be reproduced perfectly. In normal viewing it will probably be hard to notice, but it's worth being aware of.

In terms of the fluidity of tonal transitions, Bravia 3 performs really well. In brighter scenes, we didn't notice any serious errors – the screen handles colour blending almost perfectly and doesn’t create artificial contours that can spoil the viewing experience. Similarly, in darker segments, there are no major issues with colour gradation, although another problem arises here. Strong brightening and uneven backlighting of the panel in dark scenes make it difficult to definitively assess the gradation itself, because the effect is spoiled by the unevenness of the image. However, if we focus solely on colour blending, the result should be regarded as very good.

Gradation in The Frame 2026 performs well, though not perfectly. In bright tonal transitions you can notice slight issues and occasional mild banding. These aren't faults that seriously affect normal viewing, but they can be picked up on our test patterns and in more demanding scenes. We'd rate the bright-tone gradation at roughly 7.5-8 out of 10.

Interestingly, gradation looks much better in the dark parts of the image. Here the transitions are very smooth and it's hard to find clear signs of posterization. That's the opposite of many LCD TVs, where the near-black areas usually cause more problems. In photos of dark scenes you can, however, spot some image irregularities. They don't come from the gradation itself but from panel uniformity and the backlight. Unfortunately, in that respect our sample of The Frame wasn't perfect, so in very dark shots you could see brighter and darker patches from the backlight.

Bravia 3 brings something more to the Sony television family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but nonetheless, it must be said that the image in lower resolution looked surprisingly good. The scaling worked effectively, and most areas of the screen were free from the typical excessive edge roughness found in budget constructions.

Also worthy of attention is the function that improves the smoothness of tonal transitions. In high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overzealously smooths elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this is the option we could recommend to those watching lower-quality content.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, albeit the older, second-generation version. I must admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and when upscaled to 4K it still looks natural. The TV can also tidy up weaker sources a bit, such as older recordings or lower-quality broadcasts. That doesn’t, of course, mean it will suddenly turn poor footage into true 4K, but at close viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer and fine details aren’t lost as much to signal compression.

Samsung also provides a few extra picture-enhancing features, but as usual it’s best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterisation, but it also noticeably interferes with the image. The picture then starts to look quite artificial, for example by heavily smoothing faces. So these features make most sense with really poor sources when all the noise is very distracting.

Motion smoothness has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has included something that may appeal to those more sensitive to the way images are displayed. I'm talking about the proprietary motion smoother, Motion Flow, which gives the user plenty of adjustment options. With it, one can make the image smoother, almost theatrical, or stick to a more cinematic style with characteristic judder that many people simply associate with a filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the material we deal with on a daily basis. This is precisely where the motion smoother proves to be one of the most important features in everyday TV usage, and here, the Bravia 3 performs really decently.

Samsung again used a panel here with a maximum refresh rate of 144 Hz. Refresh rates up to 120 Hz mainly offer greater flexibility with high-motion content. The TV can use additional motion smoothing systems that can improve smoothness in sports and other fast-paced content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a fairly slow response time, resulting in quite pronounced motion blur. With fast-moving objects, especially against dark backgrounds, the trails are easy to notice. There's also a slight double-imaging of edges, which can be visible even after turning off additional motion enhancement systems. We already saw similar behaviour in last year's The Frame 2025, and it's a shame Samsung hasn't fixed this. The 144 Hz itself provides a good foundation, but the panel's response time still limits this TV.

Bravia 3 is not gear for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports shuts down the conversation before it even gets started. This is a TV for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has thrown in a few nice additions so it’s not completely sparse. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and intuitive. However, the biggest curiosity here is the PlayStation Portal app. Thanks to this, you can launch PS5 games wirelessly and see them right on the TV screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something that can be used day-to-day. If someone really wants to game, it's better to plug the console in with an HDMI cable and forget about wireless issues.

When it comes to gaming features, The Frame is practically on par with Samsung’s flagship TVs. Once a console is connected, the TV automatically switches to Game Mode thanks to ALLM, so there’s no need to change the settings manually every time. There’s also VRR, which matches the screen’s refresh rate to the frame rate generated by the console or PC. When the frame rate drops, this helps prevent the characteristic screen tearing that can otherwise occur.

The Frame naturally supports 4K at 120Hz, allowing you to take advantage of higher frame rates on the PlayStation 5 and Xbox Series X. HGiG also works correctly. Once HDR has been properly calibrated on the console, the TV doesn’t try to additionally brighten the image on its own, so bright highlights in games are displayed as they should be.

Samsung also includes its Game Bar. This quick-access menu can be opened without leaving the game and lets you check things like VRR operation or the current frame rate, while also giving you quick access to the most important gaming settings. PC users get even more flexibility, as the Full HD mode mentioned earlier allows the refresh rate to be increased all the way up to 240Hz.

There is really only one feature missing, and by now it’s something we’ve come to expect from Samsung TVs: Dolby Vision Gaming. Xbox owners will notice this the most, as Xbox consoles can actually use Dolby Vision in supported games.

There is one more limitation worth mentioning that applies specifically to this model. The One Connect box has only one HDMI 2.1 port, so this is the only input you can use for a console or PC if you want to play at 4K 120Hz. Fortunately, Samsung hasn’t combined this port with eARC. This means you can connect a soundbar separately to HDMI 3 and still keep the full-bandwidth HDMI 2.1 port available for your console.

Here, the Bravia 3 shows its best side. Latency drops below 12 milliseconds in almost every resolution and mode, so the response to controller movements is instantaneous and there’s no sense of delay. It feels like the console and the television are speaking the same language, without unnecessary pauses and hesitations. The Dolby Vision Gaming mode deserves special attention. In its predecessor, the X75WL model, using this feature was simply a nightmare – input lag could reach over 100 milliseconds, which effectively ruined the enjoyment of gaming. In the Bravia 3, this issue has been completely eliminated.

Those who worried that the additional One Connect module might cause greater delay between our action on the controller and what happens on screen can rest easy. The input lag we measured is as low as in other Samsung TVs.

At a 60 Hz signal it's about 15 ms, and when switching to 120 Hz it drops to around 8 ms. Those are very good results, so the delay is hard to notice in practice, even in fast-paced games. The One Connect module itself doesn't introduce any noticeable issue.

The IPS panel combined with properly functioning 4:4:4 chroma support means that the readability of fonts is at an excellent level. Letters appear sharp regardless of the background colour or content, so working with documents or browsing websites doesn't strain the eyes. In this role, the TV easily deserves a very good, if not excellent, rating, as few models in this price range perform as well. However, if we look at the Bravia 3 from a PC gamer’s perspective, the picture isn’t as rosy. We won't find G-SYNC or Free Sync frame syncing with graphics cards or high refresh rates, so the TV isn’t the best choice for dynamic computer games. However, as a monitor for work, whether in a home office or a student room, it performs excellently, and in that respect, it's really hard to criticize.

In this category you could jokingly say the new The Frame gives with one hand and takes with the other. If we look purely at PC gaming, it performs really well. It offers 144 Hz at 4K or even 240 Hz in Full HD, plus support for G-Sync and FreeSync and very low input lag. The Frame can easily serve as a large gaming monitor and there’s little to complain about. On the other hand, we got the impression that font readability in the new model has slightly worsened. When you look at text up close you can notice extra fringing along the bottom edges of letters caused by the behaviour of individual subpixels. This gives a slight impression of softened text. Of course this is mainly an issue for people who would actually want to use The Frame as a desktop monitor, for example for working with text. At a typical viewing distance the problem is practically impossible to notice. And let’s be honest, it’s hard to imagine anyone putting a 55- or 65-inch The Frame on their desk.

Thanks to the IPS matrix used, colours do not lose intensity as quickly as with screens based on VA panels. Even when watching television in larger groups, when some people sit at an angle, the image remains clear and does not appear washed out. Of course, it isn't at the level offered by OLED organic matrices, where the image looks nearly the same from almost any position, but for an LCD television, the viewing angles in the Bravia 3 are among the best. This provides a sense of comfort and freedom, especially in larger living rooms or during family screenings, where it's difficult for everyone to sit directly in front of the screen.

Viewing angles are not a strong point of this model. Compared with LCD TVs with IPS panels, and even more so with OLEDs, the picture degrades fairly quickly when viewed at an angle.

Bravia 3 performs quite well in daylight. The satin coating on the panel effectively reduces reflections, and the colours do not lose their vibrancy when stronger external light hits the screen. As a result, under typical home conditions, with blinds open or in a living room with a larger window, the picture maintains its clarity. However, it's important to remember that this is not a high-brightness TV. The Bravia 3 cannot compete with brighter models, so in very sunny rooms, there are moments when the screen simply doesn't stand out against the intense light. In normal conditions, it handles things without any issues, but in more challenging scenarios, don't expect miracles.

The Frame is, by design, a TV that will often be used in a bright living room, and its matte finish suits that very well. The screen effectively diffuses reflections, so a window or a lit lamp doesn't turn into a clear mirror. In that respect it's really good and it's one of this model's stronger points. The matte finish does have a downside. Strong light falling directly on the screen scatters over a larger area and slightly raises the black level. During the day blacks therefore don't look as "deep" as at night, especially when the room is very bright. But we think that's a fair compromise. Working in The Frame's favour is its high brightness. The TV has enough brightness so the image doesn't wash out and remains clearly visible during the day. Overall, it's a good TV for a bright living room, especially if reflections bother you more.

Smart TV Features

The biggest advantage of the Bravia 3 in everyday use is the presence of the Google TV system. Thanks to this, we have access to one of the largest libraries of apps and streaming services, so no matter if someone mainly uses Netflix, Disney+ or smaller platforms, everything is at their fingertips. The Google voice assistant also worked very well, able to respond to our commands quite "smartly". The Google TV system should, in theory, operate very smoothly, as Sony has been implementing it better than many cheaper competitors for years. Unfortunately, in the case of the Bravia 3, it isn't as nice as we would have hoped. During testing, we noticed some slight stutters in the interface, and some features, such as screen mirroring, simply refused to cooperate. One could get the impression that the processor in this model sometimes struggles to manage the demanding system, and not everything works as smoothly as we would expect.

Classic Features

Sony, even in its cheapest series, manages to remind us of its experience with various users. The set comes with two remotes. The first is modern and minimalist, with a small number of buttons, which works great when using apps and Google TV features. The second is a classic remote with a richer set of buttons and a numeric keypad, which will be appreciated especially by older individuals used to traditional solutions. This is a nice nod towards different user groups, and it must be said that Sony has solved it very practically. It’s a shame, however, that compared to the X75WL model, the ability to record content from TV tuners to USB memory has disappeared. The manufacturer has completely abandoned this feature, so if someone was attached to it, they unfortunately won't find it in the Bravia 3.

Operating System: Tizen

Samsung The Frame 2026 runs on the familiar Tizen operating system, so when it comes to Smart TV features, you get pretty much everything you would expect from a modern TV. There is a wide selection of streaming apps, AirPlay, SmartThings, and the ability to cast content from a smartphone. The system itself is fast and responsive, while the menu layout is very similar to what you’ll find on other Samsung TVs.

When it comes to traditional TV features, things are a little more basic. The Frame doesn’t really stand out in this area, focusing primarily on its online features and lifestyle-oriented functionality.

Art Mode

The key feature, of course, remains Art Mode. It allows The Frame to display artwork or your own photos when you’re not watching TV, effectively turning the screen into part of your interior. The matte screen coating plays an important role here, as it helps the displayed artwork look less like an image shown on a glowing TV screen.

Another interesting addition is the motion sensor, something you won’t normally find on other TVs. It’s worth pointing out that this is not the same thing as the ambient light sensor. The latter adjusts the screen brightness to match the conditions in the room, while the motion sensor detects whether someone is nearby. If the room is empty, the TV can automatically turn Art Mode off and then switch it back on when you return. This means the screen doesn’t have to stay on all the time.

Another feature that works particularly well with this model is One Connect. In our opinion, it makes a lot of sense on a TV like The Frame, which is designed to sit as close to the wall as possible. All the main cables are connected to a separate box, while only a single cable runs to the screen itself. It’s simply a very convenient solution.

It’s also worth mentioning that Samsung includes a dedicated wall mount in the box. That might sound obvious, but it really isn’t. With the flagship S99H, for example, which also puts a strong emphasis on flush wall mounting and blending into the interior, the appropriate wall mount has to be purchased separately. With The Frame, it’s included, so you can save yourself a bit of extra money right from the start.

*The Art Mode photo was taken on The Frame Pro 2026. It looks identical on the standard The Frame — we have to admit that we simply forgot to take a photo of it during testing. 😉

Here Sony has really done an excellent job. The built-in player works quickly and doesn't "fuss" when starting different formats. We didn't need to reach for external applications like VLC, as the TV handled even files that can cause a lot of problems on other models – such as HEIC photos from Apple devices. It's a small detail, but one that shows the manufacturer wanted the user to have a sense of complete convenience. By inserting a movie on a USB stick or photos from a holiday onto an external drive, you can simply plug them in and start watching on the big screen straight away. No fussing, no installing extra software, no searching for workarounds. This is really rare in televisions, and it's fair to say that in this respect, the Bravia 3 truly surprised us pleasantly.

When it comes to playing files from USB, The Frame performs adequately. The TV handles the main video, photo and audio formats with no trouble, so in everyday use there shouldn't be many surprises. However, we again ran into problems with the HEIC format, which is common on Apple devices. Photos saved in that format couldn't be opened correctly, which can be annoying if you often transfer photos directly from an iPhone. Apart from that, the media player operated without any major issues.

Bravia 3 plays in a rather flat manner, but makes up for it with loudness. It will work flawlessly for watching classic television because the dialogues are clear, and the mid-tones are easily audible. This type of characteristic will be particularly appreciated by older users, who primarily care about speech intelligibility. However, if someone expects something more from the sound, like stronger bass or a wider soundstage, it’s worth reaching for a soundbar despite everything. The TV supports modern codecs, including Dolby Atmos and DTS:X, so an external sound system will easily leverage their potential. This ensures that with a relatively modest expense, one can achieve a much fuller and more engaging sound.

Despite using a 40W 2.0.2 speaker system, which on paper is slightly better than what you’ll find in many standard TVs, the sound quality is fairly average. Our biggest issue is that it simply sounds flat. As with most very slim TVs, there isn’t much bass or depth.

Fortunately, the midrange and treble are reproduced well enough. Dialogue is clear, and at normal listening volumes there are no major distortions. For watching the news or regular TV, the built-in speakers are perfectly adequate. With movies, music, or games, however, you’ll quickly start to miss a fuller and more powerful sound.

For that reason, we would definitely recommend pairing The Frame with a soundbar or external speakers. Samsung also offers an increasing number of audio products designed specifically with lifestyle TVs in mind, including the slim S800 series, as well as Music Frame and Music Studio speakers, which visually complement The Frame particularly well.

SONY BRAVIA 3 vs Samsung The Frame 2026 (LS03H)

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Colours

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

Daytime performance

Panel details

TV features

Classic features:

Smart features:

Sound connection options

Supported audio formats (external HDMI eARC audio):

Senior accessibility

Smart TV Features

Classic Features

Operating System: Tizen

Art Mode

Apps

Playing files from USB

Sound

Sound Quality Test

Acoustic Measurements